Issuance is a fintech software platform that supports various kinds of online capital raising, such as Regulation Crowdfunding campaigns. It allows companies to raise up to $5 million from anyone over 18 globally, using credit cards, debit cards, or other payment methods. It’s designed to be fast, compliant, and user-friendly for retail investors.
Crowdfunding campaigns, like those hosted on Issuance, are ideal for companies with established communities, fans, and followers. These businesses typically have a few million in revenue, a large email list, and a highly engaged audience, making it easier to convert their community into investors.
Before launching, companies must provide two years of reviewed or audited financials and file a disclosure document with the SEC called a Form C. This process involves third-party auditors and securities lawyers, ensuring compliance with SEC regulations.
Alternatives, such as startups and private companies, are growing in popularity because fewer companies are going public. This creates a backlog of private companies with strong demand for their securities. Additionally, younger investors trust alternative sources like TikTok and Instagram over traditional financial media like CNBC.
The main risk is the lack of liquidity. Investors can’t quickly sell their shares for a profit, as they would with public stocks. Instead, they hope the company will eventually exit through an IPO, acquisition, or other means, which could take years.
Marble believes that the traditional venture capital system favors the wealthy, creating a system where only the rich get richer. He aims to level the playing field by giving everyday Americans access to high-return investment opportunities without needing millions to invest.
Marble suggests investing in what you know. Entrepreneurs should leverage their expertise in a particular sector or industry, as this gives them an edge over other investors. It’s also a good starting point for diversifying investments.
Going Public looks for exceptional founders with proven execution ability, generating revenue and having a strong, engaged community. The show also prioritizes diversity, featuring founders of color, women-owned businesses, and other underrepresented groups in entrepreneurship.
Marble believes philanthropy should be a personal choice based on the founder’s passions and values. For example, a hot sauce company donating 5% of its revenue to a cerebral palsy foundation aligns with the founder’s personal story and adds a meaningful dimension to the business.
Marble emphasizes the importance of instilling a strong work ethic in his children. He doesn’t want to simply hand them wealth without teaching them the value of hard work and commitment, which he believes is crucial for their future success.
Darren Marble is the CEO and founder of CrowdFundX, a leading digital marketing agency specializing in raising capital for private companies through online platforms. He is also the co-founder of Going Public, a groundbreaking television series that showcases companies going public via Regulation A+ offerings. Additionally, Darren is the founder of Issuance, a technology company that simplifies the process of issuing securities and managing investor relations for private companies.
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