Darius Mirshahzadeh: How Core Values Unlock Massive Business Growth | Entrepreneurship | YAPClassic
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How do you make the best decisions, maintain company culture as your business grows, and attract and retain incredible talent? Serial entrepreneur, business founder, and bestselling author Darius Mirshahzadeh believes the answer lies in core values. By properly leveraging and implementing core values within your company, your teams will speak the same language, make better decisions, build a thriving culture, and scale to incredible success. In this episode, Hala and Darius discuss his unique journey into entrepreneurship, how to build a core value-driven organization, Darius’s six core values, the difference between good and bad core values, and the Scale M.A.P. Method for business growth.

In this episode, Hala and Darius will discuss:

(00:00) Introduction

(01:12) Meet Darius: Entrepreneurial Beginnings

(02:48) Lessons from a Hardworking Father

(04:49) A Life-Changing Loss

(08:01) Interning at the White House

(17:48) The Birth of Twin Capital Brokerage

(21:39) Struggles and Resilience in Business

(25:01) Building The Money Source

(29:41) Stepping Down as CEO

(35:09) Travel Plans Disrupted by COVID-19

(35:50) The Accidental Personal Brand

(36:05) Introduction to Core Values

(38:16) The Importance of Core Values in Business

(41:52) Personal Core Values

(45:30) Creating a Core Value Driven Organization

(50:11) Developing Core Values for Startups

(52:12 The Scale Map Method

(01:01:09 Bootcamp and Mastermind Programs

**Darius Mirshahzadeh **is a high-growth CEO, serial entrepreneur, and culture-building mad scientist who was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US. He is the author of the bestselling book, The Core Value Equation, and the host of *The Greatness Machine *podcast. Darius has led organizations that have won numerous Stevie awards, been named “#3 Best Place to Work” by the San Francisco Business Times, and have landed at #40 on the *Inc. 500 *list of fastest-growing companies. 

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