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cover of episode How to succeed in streaming

How to succeed in streaming

2024/7/8
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Marketplace
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Brad Adgate：Paramount公司面临的挑战不仅是广播电视的衰落，还在于创建盈利的流媒体平台的难度，这主要取决于内容。获取用户固然重要，但留住用户更具挑战性。 Joel Waldfogel：他对流媒体业务持怀疑态度，认为仅仅依靠技术手段难以在竞争激烈的市场中脱颖而出。Netflix和Amazon Prime Video占据前两名，其他平台竞争激烈，难以获得显著的市场份额。 Charles Schreger：流媒体平台需要合并或捆绑，才能在规模上获得影响力，从而在竞争激烈的市场中占据有利地位。Paramount与Skydance的合并是朝着这个方向迈出的一步。 Brad Adgate: Paramount公司面临的挑战不仅是广播电视的衰落，还在于创建盈利的流媒体平台的难度，这主要取决于内容。获取用户固然重要，但留住用户更具挑战性。 Joel Waldfogel：他对流媒体业务持怀疑态度，认为仅仅依靠技术手段难以在竞争激烈的市场中脱颖而出。Netflix和Amazon Prime Video占据前两名，其他平台竞争激烈，难以获得显著的市场份额。 Charles Schreger：流媒体平台需要合并或捆绑，才能在规模上获得影响力，从而在竞争激烈的市场中占据有利地位。Paramount与Skydance的合并是朝着这个方向迈出的一步。

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Paramount announces a merger with Skydance to boost its streaming platform, facing challenges in broadcast TV and film. The streaming business is dominated by Netflix and Amazon Prime Video, making it a competition for third place.

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Paramount just announced a merger with Skydance, a film production company. The hope is that adding Skydance’s offerings to its streaming platforms will boost subscriptions. But streaming is a finicky business, where you have to be a top-tier service to thrive. Also in this episode: Dynamic pricing technology could be profitable for retailers, some Chinese families seek gentler school environments and Americans visit South Korea as skin care tourists.