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cover of episode 663 JW Wiseman: Founder & CEO of Curious Elixirs

663 JW Wiseman: Founder & CEO of Curious Elixirs

2025/3/19
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The Kara Goldin Show
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JW Wiseman: 我创立Curious Elixirs的初衷是源于个人对酒精的反思，以及对创造更健康、更精致的无酒精鸡尾酒的热情。一次醉酒经历让我意识到需要改变与酒精的关系，而这成为了我创业的起点。从一开始，我就专注于使用清洁的成分，并不断改进配方，以确保产品的品质和口感。我们最初只推出一个产品，并通过直接面向消费者（DTC）的策略，以及与高端餐厅和酒吧的合作，逐步建立品牌知名度和市场份额。在与分销商合作之前，我们依靠DTC和订阅模式来维持现金流，这在创业初期至关重要。我们重视客户反馈，并不断改进产品，以满足市场需求。未来，我们将继续完善产品线，并拓展国际市场，同时保持产品线的精简，专注于打造高质量的产品，以改变人们的饮酒文化。 我们举办的“Great Curious Cocktail Party”活动也展现了我们对社交饮酒方式的创新，以及对消费者体验的重视。我们希望通过提供更健康、更精致的无酒精选择，来改变人们对社交饮酒的认知，让无酒精鸡尾酒成为一种更普遍、更被接受的选择。 Kara Goldin: 作为节目的主持人，我非常欣赏JW Wiseman在无酒精鸡尾酒领域的开创性工作。他的故事展现了创业的挑战和机遇，以及如何将个人经历转化为成功的商业模式。Curious Elixirs的成功不仅在于其产品本身的品质，还在于其对市场趋势的敏锐把握和对消费者需求的精准洞察。JW Wiseman的创业历程也为其他创业者提供了宝贵的经验和启示，特别是对于那些希望在传统行业中进行创新和变革的创业者。

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JW Wiseman, founder and CEO of Curious Elixirs, shares his personal journey of transforming his relationship with alcohol and turning it into a thriving business. He discusses the challenges of bootstrapping a beverage company and the evolution of the sober-curious movement.
  • JW Wiseman's personal wake-up call led to the creation of Curious Elixirs.
  • Curious Elixirs launched before the mainstream sober-curious movement.
  • The company's mission is to create sophisticated, booze-free cocktails.

Shownotes Transcript

On this episode of The Kara Goldin Show, we’re joined by JW Wiseman, Founder and CEO of Curious Elixirs, a brand that is redefining social drinking with bold, booze-free craft cocktails infused with adaptogens. JW launched Curious Elixirs before the sober-curious movement became mainstream, pioneering a new way to enjoy complex, sophisticated cocktails without alcohol.During our conversation, JW shares how he turned a personal wake-up call into a thriving brand, the challenges of bootstrapping a business in the beverage space, and what it takes to create one of the most innovative non-alcoholic beverage brands on the market. We dive into the evolution of the sober-curious movement, how Curious Elixirs became a staple in Michelin-starred restaurants and top nightclubs, and why he believes the future of social drinking is changing.Whether you’re an entrepreneur, a beverage industry insider, or simply curious about alcohol-free alternatives, this episode is packed with insights on brand-building, perseverance, and shaking up an industry. Now on The Kara Goldin Show.

 

Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at [email protected]). You can also find me @‌KaraGoldin on all networks.

 

To learn more about JW WIseman and Curious Elixers:https://www.linkedin.com/in/jw-wiseman)https://www.instagram.com/curiouselixirs)https://www.curiouselixirs.com)

 

Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/663)