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cover of episode 🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.

2025/6/17
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The Best One Yet
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People
J
Jack
与Ramsey Network或Ramsey Solutions相关的个人，具体信息不详。
N
Nick
通过创意和专业服务，在节日季节赚取额外收入的专家。
Topics
Jack：Shake Shack作为一家大型汉堡连锁店，目前还没有标语。公司正在积极制定新的标语，并且认为短小精悍的标语更受欢迎，但冗长的标语更令人难忘。标语对于品牌至关重要，是品牌形象的重要组成部分。我认为，标语是品牌的三大支柱之一，与公司名称和logo同等重要。 Nick：我认为标语是品牌最重要的组成部分，是品牌的三大支柱之一。研究表明，标语要么受欢迎，要么令人难忘，但很难两者兼得。较短的标语更受欢迎，但较长的标语更容易被记住。例如，宝马的标语“The ultimate driving machine”受人喜爱，但“The car that Napoleon Bonaparte would have driven”虽然令人难忘，但并非所有人都喜欢。所以，我认为Shake Shack需要认真考虑，是选择一个流行的标语，还是一个持久的标语。

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Chapters
Shake Shack is launching its first slogan, facing a common marketing challenge: slogans can be either likable or memorable, but rarely both. Shorter slogans tend to be more likable, while longer ones are more memorable. This presents a strategic trade-off for the brand.
  • Shake Shack's first slogan is coming soon.
  • Slogans can be likable or memorable, but not both.
  • Shorter slogans are more likable; longer slogans are more memorable.

Shownotes Transcript

Shake Shack stock popped on its 1st slogan… so we’ll share the secret to slogans.

Trump disclosed his 2024 income (at least $600M)… and now the he’s is launching a $499 smartphone.

Tracy Anderson has pioneered the wildest concept in fitness… invite-only pilates studios.

Plus, the untold origin story of Ferrari…

$SHAK $MCD $RACE 

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Ferrari 🏎️

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks) to listen.

TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets)

About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.

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