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cover of episode Beyond Keywords: How AI is Redefining Search with Amy Wees

Beyond Keywords: How AI is Redefining Search with Amy Wees

2024/7/18
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The Growth Gear
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Amy Wees: AI正在深刻改变搜索引擎的结果展示方式，不再仅仅依赖关键词。未来搜索将整合视频、图像等多种形式的内容，并且这些内容都将被AI进行解读和分析。电商卖家需要适应这种变化，了解AI如何影响搜索结果，并相应调整策略。她以自身经验为例，分享了TikTok Shop的成功以及在其他平台的积极影响。她强调，了解并连接目标客户是成功的关键，并以三次猫玩具销售失败的经历为例，说明了忽视目标市场的重要性。同时，她也强调了社区的重要性，积极参与社区活动为她带来了许多机会和支持。 Amy Wees还分享了她个人的创业理念，即享受旅程，并鼓励大家在创业过程中保持积极乐观的心态。她认为，即使面对失败，也要从中吸取教训，不断学习和成长。 Tim Jordan: 作为访谈的主持人，Tim Jordan主要负责引导话题，提出问题，并对Amy Wees的观点进行总结和补充。他引导Amy Wees分享了关于AI对搜索引擎影响的看法，以及电商卖家在面对AI变革时应该如何调整策略。同时，他也引导Amy Wees分享了她个人的创业经验和心得，包括如何利用社区资源，如何应对失败，以及如何保持积极的心态。

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Amy Wees, an e-commerce expert, joins the show to discuss the evolving landscape of online selling. She highlights the profound impact of AI on search engine algorithms, emphasizing the shift from keyword-driven searches to a more holistic approach that incorporates videos, images, and conversational queries. Amy emphasizes that understanding these changes is crucial for sellers to thrive in the evolving digital marketplace.

Shownotes Transcript

How is artificial intelligence reshaping the way we engage with digital platforms and search engines? In this episode, Amy Wees) shares her extensive experience in e-commerce and product development, emphasizing AI's pivotal role in business today. Amy discusses her journey through the dynamic world of Amazon selling, from the nuances of search engine changes to the expansive opportunities offered by TikTok Shop. She also delves into her personal entrepreneurial mantra, the power of community, and her approach to embracing every opportunity that comes her way. With insights on learning from failures and the critical importance of knowing your audience, Amy provides invaluable advice for every Amazon seller and entrepreneur listening.

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Tim Jordan is a 7-figure seller and Founder ofPrivate Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed.