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cover of episode Building a Memorable Brand: Tips from Death Wish Coffee’s Amazon Expert

Building a Memorable Brand: Tips from Death Wish Coffee’s Amazon Expert

2024/8/22
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The Growth Gear
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Nick D'Angelo
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Nick D'Angelo: 电商时代，人们更关注品牌背后的个人，而非品牌本身。打造个人品牌至关重要。大型品牌进入亚马逊市场，导致竞争加剧，广告投标成本上升，卖家需要更复杂的策略来竞争。亚马逊平台的“低成本高收益”时代已过，卖家需要制定长期战略。亚马逊卖家需要寻找新的扩张机会，例如国际市场和其它电商平台。TikTok对于品牌建设非常有效，因为它能展现品牌个性，引发消费者共鸣。打造强大的品牌形象，提升品牌记忆度，可以提高营销效率。电商卖家应该展现真实的自我，建立个人品牌，以吸引消费者。电商之路并非想象中那么复杂，坚持努力，积累经验，最终会获得成功。积极与客户互动，建立品牌社区，可以提升品牌知名度和忠诚度。与客户建立伙伴关系，重视客户反馈，才能更好地发展品牌。品牌最终是消费者如何看待它，而非品牌创始人如何定义它。积极与消费者互动，建立社区，对品牌发展至关重要。对于快消品卖家来说，追踪客户终身价值（LTV）至关重要，这决定了广告预算和竞争力。产品研发需要重视消费者需求，不能只注重理论或科技。看到自己的作品被很多人看到，是一种令人兴奋的成就感。 Tim Jordan: (没有足够的文字信息来总结Tim Jordan的核心论点，他的发言主要用于引导话题和总结。)

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Nick discusses how major brands are investing more heavily in Amazon, leading to increased competition and the need for more sophisticated strategies beyond basic Acosts.

Shownotes Transcript

In this special bonus episode recorded live at Prosper, Nick DeAngelo), Amazon Director at Death Wish Coffee, joins Tim Jordan for an engaging conversation on the shifting dynamics of eCommerce and the rising importance of personal branding. Nick shares his experiences managing Amazon for a major coffee brand, offering insights on the challenges sellers will face in the coming year and the strategies that can help them stay competitive. They explore the significance of community, the impact of big brands entering the Amazon space, and the growing need for authentic connections between brands and consumers. Nick also opens up about his entrepreneurial journey, offering practical advice and a few entertaining stories. Whether you're deep into the eCommerce world or just getting started, this episode from Prosper is packed with valuable takeaways to help you succeed.

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Tim Jordan is a 7-figure seller and Founder ofPrivate Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed.