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cover of episode 181: Busting the Myth – There’s No One-Size-Fits-All in Marketing!

181: Busting the Myth – There’s No One-Size-Fits-All in Marketing!

2024/6/5
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt
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J
Joanne Bolt
T
Tayler Cusick-Hollman
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Joanne Bolt：强调营销没有一成不变的模式，每个企业都应该根据自身情况制定个性化策略。她还分享了自己的经验，说明即使是看似有效的策略，也需要根据数据分析结果进行调整和优化，才能取得最佳效果。 Tayler Cusick-Hollman：深入探讨了营销策略的个性化需求。她指出，由于每个企业的市场、目标客户、受众和目标都存在差异，因此无法简单地复制其他企业的成功经验。她强调，营销策略必须针对理想客户和客户制定，并结合数据分析结果进行调整。她还建议企业主设置Google Analytics，以便追踪营销数据，并根据数据结果来优化营销策略。她认为，营销策略的制定和执行需要时间和耐心，不能急于求成。她还分享了营销像农业，需要时间和耐心；销售像狩猎，追求快速成交的观点。 Tayler Cusick-Hollman：详细介绍了其创立的软件Engie，该软件旨在帮助企业主简化营销流程，制定个性化营销策略，并追踪营销效果。她认为，Engie可以帮助企业主解决时间不足的问题，提高营销效率。她还强调了数据分析在营销策略中的重要性，并建议企业主定期评估营销策略，以适应不断变化的市场环境。她还分享了关于Gen Z打破营销漏斗的观点，说明营销正在变得更加整体化，需要在更多渠道触及客户。

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Tayler shares her journey from teaching to running an after-school program, realizing corporate jobs weren't for her, and eventually finding her niche in marketing for small businesses.

Shownotes Transcript

Ready to transform your marketing strategy? Join Joanne Bolt on this episode of "The B Word" as she chats with Tayler Cusick-Hollman), the mastermind behind Enji), TAYLRD Media and Designs, and Sourced Co. Discover why there’s no one-size-fits-all solution in marketing and learn tailored strategies to make your business shine. Embrace your uniqueness, stay flexible, and connect authentically with your audience. Tune in for actionable tips and insights that will elevate your marketing game. Plus, get an exclusive discount on Enji services just for our listeners!

Tayler Cusick-Hollman is an entrepreneurial trailblazer who defied convention by empowering bold, imaginative entrepreneurs through her ventures Enji, TAYLRD Media and Designs, and Sourced Co.

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