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cover of episode 212: The Truth About Paid Ads (That Took Me Thousands of Dollars to Learn)

212: The Truth About Paid Ads (That Took Me Thousands of Dollars to Learn)

2025/5/15
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

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If your business has plateaued, it’s not because you need to work harder. It’s because you’re still relying on organic reach to scale a company that’s outgrown it.

Let’s get one thing straight:

Paid ads aren’t a luxury. They’re a leadership decision.

At a certain level—especially when you’re scaling from six to seven figures—visibility isn’t optional. It’s oxygen.

And yet, too many women keep trying to out-content a bottleneck that’s really just a lack of new eyes on the offer.

🔥 Hit subscribe for more breakthrough moments! 🔥TIMESTAMPS0:00 – Why paid ads matter when you hit a plateau0:40 – The #1 mistake most entrepreneurs make with ads1:50 – Know where your audience actually is2:22 – Why $10/day campaigns don’t cut it3:40 – Real budget examples: What I spend monthly6:00 – Data isn’t sexy, but it IS profitable7:12 – Stop boosting posts (and do this instead)9:40 – The truth about retargeting ads13:00 – Why platforms reward you when you pay to play14:15 – Running ads = growth AND organic reach boost15:10 – Final thoughts: adapt, invest smart, and grow📥 Missed a note? DM me this episode number '212' on Instagram @itsjoannebolt👉If you have a friend that also needs to hear this message, click the share button, and send this episode via text to that friend! 👉If you loved this episode, make sure to subscribe so you never miss an update. And if you feel inspired, please leave a review on Apple Podcasts—it helps more people find our community and join the journey.