Ep 148: Because Everything is Content - Part 2
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That way, if I do have an interview that I'm not loving, it gives me a great excuse to wrap it up because you know, walking into my podcast, unless you are somehow on there and have never heard it before, that my episodes are not an hour long, like they are 15 to 20 minutes. If you can't get your shit done in that kind of time, that's on you, but it gets me an out. Yes. I'm not sure if you have a podcast.

And then if it goes much longer than that, I figure out how to break it up into two podcast episodes. For sure. But it just gives me an out. It sets a boundary without me having to be rude about it. What general advice do you have for intro and outro? Like things to include, not include. Do we switch it up often? How often? You have 13 seconds to make someone want to keep listening to you. 13 seconds. So make it count. So how long you're...

No, but within that first 13 seconds, if you haven't captured someone's attention, they're going to just go to the next one. So you at least need to be clear on at least the tone. You know, if you're like really a therapist kind of speaker and this is how you do your episodes, like more power to you, but you better not. I mean, because you better get an episode that matches the intros tonality and energy level.

Um, but don't also, you know, tell me in the first 13 seconds that all I like to do is mix cocktails and then I'm going to talk about business structure. At least give me an idea what we're in for. And I don't, well, I, yeah, I changed mine all the time. I changed mine too. I changed everything. We just discussed that. Um, also I think that there's like,

Okay. So when you're podcasting, you will figure out like all of a sudden you have like a podcast version of your voice. Yes. Don't try not to. Like I have really worked on training myself to not turn that on. It's weird. Just once you're sitting there in the mic, you're just like, it's cause you're by yourself. Yeah. It's just weird. And don't like, I will literally stop recording, like slap the shit out of myself, go back and then just be like,

All right, my loves. Today we are like this is how I talk right now. And that was a big part of why I like stopped being like so vanilla and so edited years ago and just started talking the way I talk. Like I say fuck. I cuss. I'm really sarcastic and blunt. And it started like people started dropping. Then when they started rising up again, it was the right people.

So now, like, when they come into my social media and they leave comments or they leave a review on the podcast, they're saying things like, yes, now the reviews are giving new people an indication of what to expect because my people are like, I love it. Like, they're right people. So don't, like, my biggest advice for the intro and starting a podcast at all is just to, like, get out of that, like, podcast voice mindset. Same with your social media videos. Like, if people...

If you guys, like, all followed me and I just got here and started talking like this, you would all know, like, I'm being myself on social. Like, obviously, sometimes you have to be, like, short and, like, fast so you're, you know, you're being more pointed. But my voice doesn't really change. And it used to. It's just weird. Like, you're not being fake. It's just automatic. It's weird. So, yeah, intro, outro, episode should all just feel like you're sitting here and you're talking the way you talk. So then my question to that is 13 seconds. Yeah.

How long is an intro or an outro supposed to be? I think less than 30 seconds. Less than 30 seconds. My old one was so long. I love how you used to say though, and I don't know, I don't think you do it anymore. Like, Hey mamas, just so you know, I do say the F word because I want to be mom. I do it. So do you still put that on there? Yeah. I didn't hear it the other day. You might want to have headphones because it's weird that people were, people were so like upset because like,

You're literally – like, we talk about, like, sex and orgasms and, like, all kinds of stuff. And then I'd say shit, and you're like, my kid said it. Okay? Is he also saying, like, orgasm and, like – I don't know. If you think you're a 13-year-old and saying, fuck, I'm sorry. I'd like – the topics are so adult. Yeah. And we're talking about, like, depression, like, serious stuff. Yeah. So it's always like, oh, but me saying what the hell is, like, oh, my God, I'm unfollowing you. Yeah.

Okay, bye. Yeah. I had someone ask me one time, they were like, why don't, you know, should you just check the little explicit mark? And I'm like, well, I can, but half the time people don't even look at that. Right. Or they see it and it puts them off like...

I would, so you have to be okay with the fact and I am cause I check in on mine, but you have to be okay with the fact that yes, if yours is checked because you do curse or whatever in yours, Apple podcasts, Spotify's all those, they will not recommend you as often.

Because they're paying attention to the listener too. Unless it's someone like me and almost every podcast I listen to says explicit, you will get recommended for me. But if you're someone that has a really good mix of explicit and not, I'm probably not going to get recommended for you unless it's, you know, Apple has a really good algorithm that says, oh no, really? Because it's checked. So just be okay. But again, do you really want your listeners there who are going to get offended if you drop an F-bomb? Because you, I mean...

So my answer to that, my solution for myself to that was I do not check it, but I have the disclaimer in the beginning. Yeah. Okay, moms, I know you've got little ears. Just so you know, I do curse, and we are talking about adult topics, so grab your headphones and let's dive in. It's like three seconds. What's really interesting about that to me, and this isn't a question, it's a comment. The reason I got drawn into Brene Brown in the first place was because she cursed. I don't.

In such a professional niche. And she was just herself. And I think something similar happened to her that happened to you just described. She was supposed to go speak somewhere and they said, you can't do this and you can't do that. She was like, well, then I can't speak for you because this is not who I am. And I just loved that. I was like, okay. And what's been interesting since I've started to put stuff on socials in the last couple of months.

My mom messaged me and was like, that's not the Julie I know. What's wrong? You look so sad. I don't. And I was like, because I am sad. And I'm not going to show up on social media as something that I'm not. That pisses me off. Yeah. So I'm like, no, I'm just going to be who I am. And she's like, well, okay, I guess we disagree. My mom does the same thing too. She's like, oh, no. Yeah, my mom does that. She's been like that. Are you not listening to what I'm saying? It's a shit day. It's a shit day.

That's why I'm on here. To help people see that this is normal. Sorry. I just had to say that. Thank you for doing what you do. I mean, my parents still can't figure out what a podcast is. I'm pretty sure I've never listened to a podcast.

My parents stopped after I started talking about sex. My dad is like, so what do you do? I podcast. Please explain that again. I'm like, okay, dad. So basically I talk for 20 minutes or sometimes an interview for 20 minutes and it goes out over the airwaves. So you're a radio star? No, I am not. You know, and then he's like, wait a minute. So I'll pull up a podcast player and I'm like showing him, you know, everything. And he's like, well, where do I, where do I like put my subscription in my Apple card? And I'm like,

Podcasts are free. Well, how do you support your family in private school? Yeah. You have a podcast that it's free. And I'm like, I just, I just can't like, I can't. Yeah. Dad, would you like to see all my metrics? I mean, what do you want? You know, the coolest thing happened to me when my mom was here from Philly, we stopped on the side of the road for the guy who was barbecuing. He's in Gainesville and he's there every Friday and Saturday. And I'm like, you know, we're stopping. We got some barbecue. So anyway, so I,

tell him like a very short little thing of what I do. My mom ended up going back and I was in the car and he says to my mom, he's like,

been looking at her business card for like 20 minutes. I don't get it. And my mom was actually able to answer. It's so good. Oh, wow. The job is totally made up. I mean, it really is. So like, it is hard for people to, especially the 75 year old guy who's barbecuing on the side of the road. Yes. So, right. And, but my 65 year old mother who has had to get on board with the entrepreneurship thing, she's like, oh yeah. And she's like, you know, and she carries my business cards around in her purse.

And she'll put them on bulletin boards in coffee shops. That's the only level of support that she can grasp. That's what she gets. Oh, it's my favorite thing ever. But she was able to explain it the other day, and I was like, huh, what a breakthrough for us. Part of that is because you know. Oh, yeah. Yeah. I have simplified. You know who your audience is, you simplify. She's like, how's your coffee business? I'm like, it's fine. And my dad's like, yeah.

You really aren't selling houses? I'm like, no, I'm not. Can I ask you real estate advice? Sure. No. Okay.

So that was a personal decision that I made because I, now when I get in my goal in the next 12 months, and I think you're the same way as more in-person video recordings. So when that starts to happen, I'm going to go back to the podcast being video on YouTube for now. I just,

I'm so tired of always having the audio and the video on Zoom. I don't mind the audio, but the video on Zoom. And I just don't think that's something someone wants to watch. It's not engaging. It's not engaging. And so I tested my own theory out with me as my beta tester. And I put some podcasts up on my TV that were just amazing people and found that after two minutes, I was working and just listening. Because ultimately, a podcast is awesome.

And so for me, I just made a decision to go with audiogram and not worry about it. Cause right now YouTube isn't the main focus piece that I'm working on. Yeah. It's great for SEO. It's great for searchability. It's great for discoverability. I mean, it's going to take them forever. It's going to be, you know, but you don't get it added.

And I really think what you have to do is you have to hone into who your ideal listener is. If your ideal listener is a mom who's listening to it while she's making dinner or putting her makeup on or cook, you know, whatever, she doesn't need it on YouTube. If your ideal listener is someone who is sitting in an office and

you know, contemplating divorce or whatever, like they go to YouTube to find out information, you might need a video on YouTube. Like it really is who your audience is, I think. I think, wait, your audience is not on YouTube? Like I feel like everybody is. My YouTube, I don't even try and it pops off. Like if I do anything, I'm trying now. So let me just give you...

This is what I've done, and it may be something that will resonate and help because I feel like we get very all or nothing. Like, I'm either doing YouTube and doing it really well or I'm not at all. And I'm like that naturally, but what I've been doing is recording some in a studio down the street from my house, and it's, like, really cheap. It's, like, $180 for, like, four hours of studio time. Awesome.

It's like a podcast too. Yeah, Good Vibes. And I go there, Brian films, and I'm recording. And so I have the video, and I'm doing the podcast like I normally would. So we're doing audio. And we don't do that for every episode, but we do that for some of them. So you don't put every episode on YouTube?

No, so like it's not so all or nothing like some of them are and I like going to the studio It makes me feel more elevated. It's fun It's just more fun than sitting in my office by myself And then the other thing we do is I do pep talk episodes sometimes because I put out three episodes a week So some of them are like less than five minutes less than seven minutes And they're pep talk. So we'll take the audio and put it over b-roll like on YouTube so it would be like a pep talk episode is like

literally like listen like you're a good mom stop like with this inner dialogue like whatever it's like a few minutes long and that will go over b-roll of me like doing the laundry hang out with the kids like swimming like making dinner like whatever it is and those go on youtube because they're almost like little guided meditations or like affirmations and those go really well so

And YouTube, like, it doesn't have to be like, and now all my episodes are video and I go do it here and this is my SEO strategy. And then I do, like, it can be messy. It can be some and some. Right. And then just play with it and see. But I'm in the mom niche and they, like, I don't even try and I do good over there. And they, people have told me they find me a lot over there. I just saw what you title it.

Just make sure your title is something that is searchable. Don't be cute. Just SEO. Speaking of SEO, tell me more about your mama show notes that you put on. You talk about the baby show notes on Apple and the mama show notes that are on your podcast. Are you putting them on the show notes?

I do. I have a link to the transcript for SEO purposes, but the blog where I write the more in-depth episode show notes, I am really talking to the person who is listening there and I am throwing in a lot of SEO rich words. So now I've got the chance of you finding me not only from the transcript SEO, which is just crawling on Google and stuff, but I'm also capturing some of those same SEO words. Yeah. And that's one of the reasons I utilize that website like that.

Yeah. And I will, you're going to laugh, but like I'm the worst at SEO. So I would go to Pinterest to figure out SEO straight up almost every time. I just wanted to know the basics. Just give me like, what do I need to do? And I'm not going to hire someone for like $30,000. And I'm not going to do one of these big fancy like subscription things.

I have to remember a lot. No, I literally go to YouTube. I mean, uh, Pinterest. And I'm like, well, if I'm doing an episode about X, Y, Z, I literally typed that into Pinterest and I see like what little colored eggs show up underneath. I call them colored eggs underneath. I'm like, Oh, you know what that tells me? That's what other people were searching for with this.

Those are my words. It's really like, it's really not that deep. Like it's just pretty straightforward. Whatever the first four words are. I'm like, I'm going to throw all four of those into this episode somewhere. Yeah. I'm sorry. How did you find those four words? Oh, I go to Pinterest.

Okay. So I love me some Pinterest for so many reasons. Me too. I have Pinterest, but I use it for totally different reasons. I, at the beginning or the end of 2022 started really looking at Pinterest from a business owner's perspective and not from a, I just want a recipe perspective. And it was a game changer for me. Same. It is. It's just like a free thing.

into like making everything increased. Yes. Like helping people find you. Also content ideas when your brain is done. Like I go on there and just search keywords in my niche and see like what is performing really well. I don't read the article or watch the thing but I just look at the like the titles of like ideas and then I go and create my own content on those topics. Anyway.

All the time. TikTok do for that. That you're searching, like for me, adopting or adoption. Yes. Or adoption trauma. Like put it in there. Yeah. See what pops up. Yeah. Or like what to do if adoption situation. What to do about how to. And you're going to see what people are searching. And Pinterest is going to give you the pins that are responding the best. The most.

And that, and so it's always updating. And so literally if you just, just make your own like little rule in your head, like I'm going to put the words in and whatever the first four things that pop up, that's what I'm going to talk about. So when I get an episode idea, that is one of my first steps in the process of like, again, not like the inspired ones that are just like a few minutes that I'm just sitting down and riffing. But like when I'm like, I really want to do an episode about

amicable divorce and like it's so big in my head I don't know how to talk about this so I'll go and I'll search and I'll get like okay this is from this and then I'll intentionally put those words in there so that I can get found and also helps give me direction on such a big topic so the big episodes I do like research and Pinterest and strategy and then I go from there you what can you come on my show my show because

Guys, don't look it up because I will cry. On Reddit, literally everyone is like, they're lying. Yeah, I love him. I just like don't want to be married to him though. Like pass. We have the best relationship ever. Him and my boyfriend golf together. Yes, him and my man are like best friends. The best. We got married when we were teenagers. Like I don't, we're good now. Yeah. It's crazy. Okay. Come on my show and talk. Yay. Yay.

The whole time I'm just going to be like, see, see. Some of my best friends are like, they got divorced and they seem to be the best married couple ever till we all found out he was cheating on her with her best friend. But that's sweet. Super sweet. But here's the weird thing. Like that's a really tough situation. She still doesn't talk to her best friend from high school.

But it actually, like now divorce, they're a better couple. Like they parent better. They do everything. And I'm like, that is so weird. Y'all are actually like more fun to hang around now. That's what my parents said, which is huge because they were so mad at me. Of course, then I look at my husband. I'm like, don't get any ideas. Yeah. No, we're still good. Sit down. Yeah. Sit your ass down. It's cool for them. Yeah. Love that for them. You don't get to upgrade. You're stuck. So two questions for me from what you said.

What's an SEO? Search Engine Optimization. Ah, okay. That's okay. But notice, I'm not speaking. No disclaimer, really? And then what's an audiogram? What is audiogram? So audiograms are if you take the audio from your podcast or your live stream or whatever and you just take the pure audio and you want to make a graphic from it, there's that little waveform. Yeah.

that shows up and you can do a free one on Canva where you just get a static waveform that doesn't actually move. Or you can upgrade on a group, you know, a company like audiogram. It's literally the name of the company. It's a website and it's cheap as shit. And you can then upload your audio to it and pick a waveform that actually moves in time to your voice. So then it kind of gives someone a visual of you speaking.

I'm a visual-ish person, so I like that person. It's just those weird little things that keep people more engaged. We've been testing the drop-off on reels, and it is they do not leave my reel if I have something like that moving or just pop up a few emojis throughout the talking. Or the best thing is don't just sit there and talk. Like I'll say something while I'm putting a Post-it on the wall.

And then I'll say something the next thing while I'm writing something. Then I say the next thing while I'm switching the laundry, like just moving scenes. It's kind of exhausting because you're thinking about the content and what you're going to do in the next couple seconds scene. But it has been truly, truly worth it. And my whole business, like my business coaching is for moms. And I'm always like, that's a fucking waste of time. Like, don't like, I'm all about saving time and focusing on what matters. That is worth it.

they don't drop off. Yes. The views are crazy. Exactly. Yes. You get it. So, how do you do that and do something? Do

Do you record yourself? Help me understand. Okay. So I'm super just, I don't like, I have tripods all around my house and stuff, but usually I'm holding it. So it's a little more like raw and like, it does kind of move around, which I just feel like is more and more engaging. It's more real. So I'll be like, okay, here's like a few bullet points of what I'm going to say.

And then I'll be like, okay, first scene, I'm going to be like moving my mouse on my computer, looking at my screen and talking at the same time. What am I going to be saying? There's the, there's the line. And like, I just say it while I'm doing it, like not looking at the camera.

at the camera being busy and talking it's just it's less boring than like have you ever felt like like no one cares stop so like I look at the camera less or I'm like leaning over the counter wiping the counter or like doing my lips and then they're like oh what was that rare beauty like it's just it's silly but it is engaging and they are paying attention to what I'm saying after the second or third time they watch it and they're engaging based on the content as well

Like espresso machine or something?

Like she was literally from scratch making this cup of coffee. And trying to talk. And she would be talking. So like my ADHD, absolutely not. But she would do it. And that was her video every single time. It would be her making her cup of coffee and then talking about this topic. Yes. I've done that with my matcha. And it seems hard. But you just, you're recording a clip. Like, I mean, a couple seconds.

You're like, everybody thinks that divorce has to be a war and you're like grinding your coffee or your matcha or switching the laundry, whatever. And then the next thing is, but in my experience and you're doing, you're still doing the same thing, but you're just, you're not sitting there like you don't have to stream it all

it once while you also make the perfect cup of coffee. It's like clip cut, clip cut, clip cut, like just these little hard, like watch my recent ones and they're like fast clips and I'm not even like doing anything extravagant. I'm just in the kitchen, but there's fast clips and they're highly edited. There is no ums. There's no, not like I cut everything out so that it's to the fucking point. And I'm also like kind of moving around and doing something. You know who does that really, really well? The clip cut. You ever want to see an example of that?

I can't even tell you her name. She keeps it black and keeps it brief. Oh my gosh, yes. And she brings tea outside. I love her. What is her name? I will find her. Yeah. She does it so well. She clip, cut, clip, cut, clip, cut. And she has gone so incredibly viral. She does the same thing in every video. She's sipping a cup of tea. It's clipped and cut and...

You use CapCut. Yeah. And just, I mean, like, all the way up to when I watch when my mouth is already starting to say the word, then I start it. Yeah. Giselle Ugarte taught me that. She's like,

Because then people think that they almost missed something at the beginning of your reel and then they pay more attention. It's so, it's like the silly detailed things like that. On my podcast, the best reel engagement, I just started doing this. You know, I used to do the traditional, which everybody did, which is stupid. Don't do what everyone does.

you know, a little audiogram of your podcast and that becomes your podcast reel for the episode or whatever. And then I was like, well, let me test something. And so I started just grabbing the phone right after an interview and just dropping some, like, I love this interview because da, da, da, da, da, da, da. And then I just save it. So when that episode comes out, that's the reel that we're using. And that gets so much more engagement and listenership on that episode has been increasing. They trust you. Absolutely.

Well, I, and the only reason I did it right after is because then I remember what the fuck we did. I mean, I could do it the morning it drops, but I'd have to listen to the whole episode again. Yeah. I remember I loved her, but yeah, it's like, that was a great conversation, but what was it? It's like you're batching, like you're already in that mental zone. Yeah. So what we are, so I have actually started leaving in between interviews. Like if I batch one day,

And people should not expect you to remember. I mean, come on. But it's in the cloud. It's all like up there. My feelings are not going to be hurt if you tell me you don't remember my episode.

Oh my God, I hope that doesn't hurt people's feelings. I don't remember shit. I don't even remember what I did this morning. I don't either. I do. Well, you were serious. That's true. Thank you. My family said what we talked about. If I would invite them back in, if I would bring them into my community to speak to my community. I use that to vet my speakers for my community. Did everyone get lunch ordered? Yes. That's really smart and the right way to use a podcast because a podcast is free.

So I hate when people like pour everything into their pot. Like you should pour a lot, but don't give them the best connections you have. And yeah, like it should be like, Oh, did you like the seven minutes? We have an hour conversation in the community. Yeah. I like doing it in real time though. Cause your energy is also where it should be. If it's, if it's outside of the conversation, your energy is different. Yeah. Yeah. I think that raw excitement, even if it's not pretty, even if there's some, um, so if it's not, you know, whatever, like,

Okay. You're sinking in that chair. It's a sinker. No, but that makes sense. Yeah. So then my question is, do you have somebody do your cuts or do you do it? I do them because I just already have it on my phone. Well, right. And I just know, I know in my head all the things that I was saying. So I know what, like I just do, I do my cuts at the end of the day, like in bed when I'm watching The Office or something. Which is so, because I've tried, but I'm just not. Yeah. Yeah.

Or maybe you're overthinking it. I think. I mean, I've missed like what you're talking about. Like I'm like, okay, I see exactly when we finish. Let me try and catch it right. I'm just like, I can't see. The more you do it, the better. I was going to say, you get to a point where you can just do it.

I mean, like, Lakin will do it sometimes if it's, like, if I'm batching content out, we have a shared folder, and I'll just put it in that drive folder and be like, there's videos in there, and, like, she'll do it. She's not dumb. But, like, if I'm just in it and I know and I have a vision for it, I'm just going to do it. And I enjoy it, too, so it's not, like, something that I hate. I try to keep one day on my calendar, and it's generally – you're going to laugh – it's generally when it's, like –

a week and a half, two weeks after I get my hair done because then I like my hair. And so, but I'll just keep a running list on my phone of like ideas for reels. And then I'll spend one or two days that week and I'll just change outfits all day long and earrings all day long. And I'll spend the whole day. I'll just put ring lights up all over the house. And I'm like, okay, we're going to film everything you do. Yeah. Yeah. Well, I liked the one where you were never

Yeah, thanks. That one actually frustrated me to create because I really wanted a certain angle and I could not get it to work. That's the worst. When you have a vision, it's not going. But what I'm hearing from you guys is it's not like you're doing something that's related to whatever you're sharing. You were under the sink doing something. In fact, I don't think it should be. Yeah, I was upside down painting.

Yeah, I don't think it should be related. I think it's more engaging and kind of like, what the fuck? Let me watch this if you're not. I personally also think when you create reels like that at your house, like you, A, people are going to stop and watch your reel multiple times because they either want it. They are so damn nosy. They want to see your house. They're so nosy. They want to see your house. They want to see if they can find your pile of laundry in the back or like what color cabinets are you? Do you have the right hand? Like they want into your life that way because they're just inherently nosy. Well,

That's fine. You know why? Because if you watch my reel six times trying to figure out like why I was painting underneath there, the photo in the background, Instagram is giving me a lot of, you know, points because that reel keeps getting watched. And then they then they're like, it's super engaging. And the next thing you know, they're showing it to other people. So like, go for it.

You want to be nosy? Be nosy. But like I think business should be playful. Like play with it. Like what is – like I was going through something where I've been – like I've been dating someone and people were freaking out wanting to know. So I purposely made a reel where you could kind of see him on the side of my sunglasses reflection. And it was the highest viewed. It was so – people were all so annoying, so nosy and acting like I'm not – like I don't know. Like I didn't do that on purpose. Like, ooh, she messed up.

It sent my content out to so many moms. I got so many like good followers just because of the engagement. And then it was sending it out to the right people because of the words I'm saying in the video and the message. So play with it. Like what could you do that's just like a little bit like, huh, what's in the background there? Like what's – or one girl, she puts random shit in a blender for her reels. I can't remember her name. Like stuff that doesn't go in a blender. Yeah.

like socks and like a tennis ball and she's just talking she's just like and then you want to do this and the engagement is like what in the fuck are you making she's brilliant like it's so silly no she's just putting stuff in and she's she's pouring almond milk on the tennis ball and the socks and like the crinkled up paper and then she just totally and then but she it works and her she's hilarious well I would be engaged to

She's a comedian that teaches other comedians how to make money online, so it kind of fits. It kind of fits, yeah. But the point is, like, do something that's not related. Like, yeah. Remember telling Sarah, every single time I go to Nashville, it's like thousands and thousands of dealers. Because people want to know what's going on with you. Yeah. Nosy. Yeah. It's like, it's the exact same message, but it's like I just shifted there. What you have to really watch out for, though, guys,

Is to make sure, like, it is awesome to have reels that go viral. It's awesome to have a lot of followers on Instagram. But if it's not...

Yeah. If they're not engaging or if it's not funneling them into your podcast or it's not converting them into, you know, purchasers that will create income for you and your family, then it's just fun. Like that, then it's your habit or your hobby. Right. And so if you're going to use the social media to drive people to a podcast or to drive people to your offers or just to increase visibility, you got to also still think strategically and how to tie it together. Because if you don't, it really is just a hobby. Yeah.

I want you to tell me more about Pinterest because every time I call my community, they say we're not on Pinterest anymore. Every single time I call them. Facebook, Instagram, they're like, we don't use Pinterest. You love Pinterest. It's one of the highest-selling search engines. It's a search engine. I think that maybe they're not. Maybe you're not asking them what they're using Pinterest for. Yes. They're saying they're not using it.

Like maybe they're not going on and like putting outfits together or recipes. Like they're not even using it for that necessarily, but it is a search engine and it is widely used by mothers more than anybody. Yes. I mean,

I mean, Pinterest's audience is 97% women. So I played around a lot with what I was posting on Pinterest. And then I started looking at what got the most engagement. And generally what you have to think about with Pinterest that is different from YouTube as a search engine, YouTube, they want to, you know, they want to,

They're searching for you. They want to see you show them something, talk to them. They want to get to know you on Pinterest. They're coming, they're coming with pure curiosity. How do I, how do I make the perfect carbonara? How do I put an outfit together? What color should I paint a room? So if you look at Pinterest through that lens and you form everything with the how to easy steps, quick download,

And not so much, let me talk to you for 30 seconds about why you can have an amicable divorce, but rather top 10 attorneys for that. Like now you've got your Pinterest user.

Yes. Okay, I'll just throw this out there. I'm not broke.

And I go to Pinterest. Yeah, me too. Same. It's what you're searching. It's what you're searching. So it's not how to start your business. The phrasing. Yes, the phrasing. And again, the thing I use Pinterest for the most is going back to that drive them to the website concept. It's still my welcome mat. It's still social media for me. And so...

If I can get you off of Pinterest, and here's the other thing I love about Pinterest, they want to bounce you out of their program. Right. Like YouTube does not want you to do that. Instagram will ding you if everything you're doing is sending them somewhere else. Pinterest is like, come on sister, get on and get off. And that's the whole point.

Get in and get out. Yeah. It's a collection of the internet. And so they actually encourage you to put other links on. And so I use it to send people to the website because then they can search around on the website. They can find another episode they're interested in or they can purchase something. And again, they're picking up pixels. So what are you doing there? Are you just posting like, like your cover? Like, uh, like, Hey, this episode is about, so like if I do an episode about, you know, creating an email content, um,

All I'm really then doing is I'm going to write the show notes for the blog. And then I'm going to say, what are, how can I phrase this in Pinterest phrase? And it's like, here are three ways to never lose another email subscriber. And then I put a graphic on it. And then I put a, you know, a Pinterest type graphic on it. All you have to do is change out some of your graphics. And now I send it to that episode and it might have even a freebie on it. And the thing with, I also love about Pinterest is you,

You can literally create one pin 10 times and just change one word on it or one color on it. And Pinterest is like repin it all you want. We don't care. Doesn't have to be original.

Yes. They don't care. It's the ultimate ease platform. They are quantity over quality every single day. And so I'm like, I can take one pin, make six colors, change the font once, all have it sent to the same blog. It all says the same shit, every single bit of it, pin it to six different boards. And now I'm done for the day with Pinterest. Take like a quote from an episode and just make like 10 different pins on that quote. Obviously something that's like powerful and short, but yeah, it's easy. Where do you make your pins?

Canva. Canva. And I use Tailwind to schedule them. Yeah, same. What I'm noticing now is on Google, when you Google something, the first cluster of responses is actually the way they're making it like a grid of introspection.

So even if you're not a quote-unquote Pinterest person, Google will actually push you to Pinterest. So Pinterest is now on top of the Google search before, it's even before the ads. It'll have the Pinterest logo and then like a brand of maybe six or nine pins in that how-to. I've been noticing it in the last maybe month, two months, that the actual, for Google searches, is pushing you to Pinterest.

And you're not creating new content. You're not like adding to your plate of content to create.

You're literally just taking whatever you've already created in your blog and your podcast and you're just picking it out and saying, okay, if I was to go to Pinterest and search for this, what would catch my eye to make me want to listen to this episode? I'm just changing the world. It's just like on Instagram, the juiciest part of what you're going to say needs to go at the top of your caption. Yep. The Pinterest is like the juiciest part of what you're promoting. And then you just re...

redo it like 10 I sometimes do like 12 pins for something and just make it look different like if I'm in there and I'm enjoying myself in Canva like what the hell I'll just make more some of them have a little freebie mock-up on them some of them are just text some have a photo some have a purple some have pink and then just it's just stretching what you already did it's like smarter not harder vibes I'm gonna say it's probably a great place to 8 feet of tech 8 feet

Oh, it's awesome. A hundred percent. It's awesome. And then you'll notice a theme of like what really hits for your niche. And then you can just like, oh, well now I don't have to make 12. I can make five of this one. Yeah. Yeah. And again, then you can drive traffic from Pinterest to your website and then they pop into Instagram and there you are again. And you're the only person talking about this topic for that person. So you become the natural person they're going to buy the course from or attend the conference or whatever.

So when you went in in 2022, I think that's what you said, and kind of revamped your Pinterest. Like, did you get rid of all of your pins or did you start a new Pinterest? So you can actually, you can hide boards so that only you see them. So then I could keep all my pins I had pinned.

But I'm such a visual person. It drove me nuts. So I actually went and created a separate account and then repinned all my personal pins to the separate account. And that's the one that's on my phone because I know usually I'm going to look up a recipe or something. I'm in the kitchen. I'm on, you know, blah, blah, blah. And then I keep the business one on my laptop intentionally so that when I log in there, I like, I'm only seeing pens related to Joanne Bolt and not

you know, the one. I think that's helpful. And you don't have to do that as like extra work. But for me being a visual OCD type person, I would just start a new interest for myself.

You just don't. I know that. That also works. By the time I thought about that, I was, you know. It's all right. Yeah. You don't want to be like deleting a bunch of pins. I think that's like the only way you can kind of get like punished on Pinterest. Yeah. Deleting. Clearing. Yeah. So just hide them or start new like you said. Oh, yeah. Yeah. Pixels. Analytics. Lots of stuff. All the things. Yeah. I love my numbers. That's so funny. I don't. I don't know. I forget. I forget.

And I have to be reminded to look and I'm like, oh, it's actually really sucks. I didn't know. I've got a reminder on my calendar, but I don't need to be reminded because I love them. Anytime I'm like, I'm not sure what to do with myself today. And I want to feel very like purposeful in the business. I am pulling up a spreadsheet somewhere, whether I need to or not. All right. We probably have time for one more question before lunch gets here. So does anyone have another one?

Amy, you had your list. Have we gone through it? Are we exhausted? Amy list. I was just like seeing it over there. Sorry. Both your perspectives on this because you've been through stuff, Joanne, but just as I grow, my mind can go to fear of like identity theft or like people just getting triggered by my account and reporting it for no reason. And like it being taken off the Instagram, like what are things that I can do to protect myself?

Grow your email list and your podcast. Honestly, that one of the reasons I got into podcasting was, and I don't know how you feel about this, but you own your RSS feed. And your email list. If Apple today decides for whatever reason, we're no longer going to have podcast. Your RSS feed is still on all the other platforms. If something happens today, like Spotify has kind of quit doing the podcast. It doesn't really matter because,

Or I host on Buzzsprout. If Buzzsprout goes bankrupt, God forbid, and just shuts it down with no, you know, warning or whatever, I can go open up on Podbean and just pull my RSS over and all my material is still there. And I don't miss a beat. I own that. My email list is the same. My text list community, the same. Like you're not going to, you might have emails that go out that Yahoo, you know, puts this marks as spam or, but that's like the worst thing that's going to happen is

And this actually happened to me a couple years ago. Someone hacked my Facebook account. The next thing I knew, I had an Iranian guy with a big machine gun as my profile photo. I got in major trouble with Facebook for that. And I'm like, clearly that's not me. Like, do you see this? Do you see him? Like, I...

How do they hack it? How do you avoid that? I mean, now I have two-factor authentication. I go ahead and pay for verification because they'll bump you up in the support list. But my biggest thing is I'm like, if you ever get hacked on Instagram or TikTok or one of those, or they just think that you're doing something inappropriate for whatever reason, and they take you down, you have no recourse. You don't own that material. I've been in Facebook for like six months last year. Me too. Last year.

My ads. Yep.

Oh my gosh. Or someone clones your account. I mean, it happens. But guess what? If you've got a really awesome email list, you shoot out an email or text message and you let people know what happened, when you expect to be back online, and where to go find you. A little heads up if you guys are promoting your business on Facebook, it's actually against community guidelines to promote a business on a personal account. So we all do it, and they don't enforce it.

consistently or much at all, but randomly they will decide to enforce it. So if you're promoting your business on your personal Facebook page, it's against community guidelines. They will delete your account. And they don't give you any warning. They'll do it. Oh yes, they can. Meta owns it all. Well, and your personal account is the basis of all the other connections, like everything else. But it won't go to your Instagram. It won't delete your Instagram. It'll just delete your Facebook. Which is interesting because they're together. Yeah.

Yeah. But they still act, they still treat it like separate platforms. They treat them as separate platforms. I think it's like do two factor, like do what you can and don't be focused on that fear because you're just like giving it more energy. But then also like invest in what you own. So that's why like my, my creative energy for free stuff goes all into the podcast and my email list. Like I keep it super pruned. Like I do not have dead subs on there. Those women are my people.

and I protect it and I protect what I send to them, I listen to them, like, those are mine. That way, like, if social media goes, like, I really, it's okay. It's okay. Yeah. How often do you literally

Three months. Every three months. Same. I have like a process. Same. Six is good. Like no one clears their list. Six is good. But I do a quarter. I do. Yeah. I do have like a true reflection of what is my open rate? What is my computer rate? What is true versus I don't care about the volume. If somebody's never opened an email, I've sent...

get them off they're not interested in what I have like I want those true numbers and I'd rather have a smaller list that's engaged than a big list that's dead I also feel like keeping my list clear has helped me get a huge list like there's I think my list is 200 something now 200,000 something and it's it's grown since I've started clearing it like it's almost like

I don't get blacklisted as much because in people's emails, because it's like they're opening. I'm keeping it really clear. I'm not sending it to a bunch of like people that don't even click it, which is how you get blacklisted. And then like ever since then, my emails, my open rates are just sky high. Like it's like, oh, people like this. Yeah. So it's sending it. So, I mean, it's helped me get a huge list. Yeah. What do you guys use to send your emails?

I use Flowdesk. I just switched. I'm in Kajabi. I do everything in Kajabi. Kajabi's good. I love Kajabi. It may not be the most efficient, but I got one login. They're the platform that keeps up on everything. Like they really, they work hard to keep up on everything. But I just switched to Flowdesk and I love it. What is it called? Flowdesk, F-L-O. It's really clean. Their emails are like really happy. Like it helps like, it just is cute. A lot of templates. Yeah. Love the templates.

And then just create like a thing, like a little mini, not a funnel, but like a little mini, like two or three emails. That's like, that's what mine is at least. That's just like, Hey, like we're going to get removed. Are you, are we vibing? Like mine's like kind of funny. Like, are we vibing or no? And then it's like, I think there's one more email. There might be three, but I think there's two. And if they don't respond, they don't click, then I just go ahead and remove them. And I never send out something that says newsletter. No. Yeah.

boring boring dude dude and I like break the email rules too I put emojis in my subject lines like if you read that it does get a higher it does and they say it's like like the email people says spam will pick it up more and I'm like I get higher I get I put them in every email now I'm an emoji person me too okay

You just finished another episode of the B-Word Podcast. Cheers to you. If I were with you, I would literally pop a big old bottle of Prosecco and pour you a glass. Since I'm not, why don't you do the next best thing and share this episode with one of your besties? Because we all know you've got that one girlfriend that needs to hear it. Thanks, friends.

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