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cover of episode Ep 150: Because Interviewing Your Ideal Client Avatar on Your Podcast Creates Profitability

Ep 150: Because Interviewing Your Ideal Client Avatar on Your Podcast Creates Profitability

2023/10/17
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt
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Joanne Bull
Podcast strategist and community builder known for her innovative approaches to increasing podcast visibility and engagement.
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Joanne Bull: 本期节目深入探讨了在播客中采访理想客户画像 (ICA) 的重要性。Joanne Bull 强调 ICA 不仅仅是人口统计数据，更重要的是了解他们的梦想、恐惧和目标，以便创作出更具共鸣的内容。她分享了 Podcast Her 使用的 10 页 ICA 文件，并建议持续更新和参考该文件，确保创作的内容符合他们的需求和喜好。她还建议在播客中采访那些体现 ICA 的人，这有助于建立信誉和权威，并向听众表明你理解他们的需求。选择与目标受众相关的嘉宾进行采访，可以提升播客在特定领域的权威性，避免内容过于宽泛和缺乏针对性。通过与 ICA 进行深度访谈，可以建立更紧密的联系，并提供切实的解决方案，从而建立信任感，并更容易促成销售。采访 ICA 的嘉宾，可以建立社区，并培养忠实的粉丝，因为听众会在你的 ICA 中看到自己，并与你建立联系。此外，采访 ICA 的嘉宾，可以接触到新的受众群体，因为你的嘉宾拥有自己的受众群体，他们的受众与你的目标受众之间存在重叠。为了让嘉宾分享播客节目，Joanne Bull 建议提出一些他们之前没有回答过的问题，从而提供独特的内容，增加分享的可能性。总而言之，采访理想客户画像的嘉宾，可以提升播客的可信度、内容价值和社区参与度，最终扩大影响范围并带来收益，因为你已经将你的内容与你的 ICA 的需求和愿望相结合。

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Joanne discusses the importance of interviewing your ideal client avatar (ICA) on your podcast to enhance credibility and profitability.

Shownotes Transcript

✨Today we're diving deep into a topic that's near and dear to my heart: the magic of interviewing your ideal client avatar on your podcast. If you're finally ready to get serious about your podcast and take it to the next level, this strategy is an absolute game-changer! I don’t say that lightly and I'm here to tell you why! 🙌🏻Key Highlights 💡• What an ideal client avatar is.• How understanding their dreams and goals can help you make relatable content that resonates every time you create.• Building credibility, trust and connection with your audience by intentionally having guests on your podcast that embody your ideal client avatar.• How to get those guests to share your podcast in order to expand your reach.Interviewing your ICA on your personal podcast is truly the secret sauce to boosting your credibility, creating valuable content, fostering a tight knit community and opening the door to new listeners who may not have discovered you otherwise! 😍🩵If you’ve never invested time into creating and researching your ICA, you can download a worksheet similar to the one that we use here)!  

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