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cover of episode Ep 153: Because Niching Down Your Podcast Can Transform It with Stefanie Gass

Ep 153: Because Niching Down Your Podcast Can Transform It with Stefanie Gass

2023/10/31
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

AI Deep Dive AI Chapters Transcript
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J
Joanne Bull
Podcast strategist and community builder known for her innovative approaches to increasing podcast visibility and engagement.
S
Stefanie Gass
Topics
Joanne Bull: 本期节目讨论了Stefanie Gass的播客成功经验,重点在于她如何通过逐步细分受众,最终锁定基督教女性这一特定群体,并通过播客这一核心营销工具实现业务变现。她分享了从模糊不清的创业初期,到逐步清晰定位目标受众,最终实现高额收入的历程。她强调了倾听用户反馈的重要性,以及专注于核心产品而非过度扩张产品线的重要性。 Stefanie Gass: 分享了她五年创业历程中,从最初目标模糊,到逐步细分受众,最终锁定基督教女性这一目标群体的经验。她强调了创业初期目标模糊是正常现象,并通过Facebook直播逐步找到目标受众。她还分享了将个人信仰融入内容,进一步细化目标受众,并最终实现业务爆炸式增长的经验。她认为,精准定位目标受众是业务增长的关键,只有与目标受众高度契合才能获得成功。她还分享了播客作为核心营销工具的经验,以及如何通过播客建立信任,最终实现业务变现。她建议在业务初期专注于一个核心产品,避免产品线过于丰富而导致销售混乱。她还分享了如何通过倾听用户反馈,来找到自身的核心竞争力,并最终实现业务的快速增长。 Joanne Bull: 与Stefanie Gass讨论了播客变现的策略,以及如何通过倾听用户反馈来找到自身的核心竞争力。她分享了自身经验,以及如何避免在业务初期推出过多产品而导致销售混乱。她还强调了专注于核心产品的重要性,以及如何通过播客建立信任,最终实现业务的增长。她还分享了如何通过减少社交媒体投入时间,来提升业务收入和效率。

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Stefanie Gass shares her journey of starting with a fuzzy idea and gradually niching down into a specific audience of Christian women, which significantly boosted her podcast's profitability and engagement.

Shownotes Transcript

💗 When I started my podcast years ago, I did tons of research and actually landed on a podcast course from my amazing guest on the show today, Stefanie Gass! Stefanie is a Christian business and podcast coach, boundary boss, and multi-six-figure CEO. She helps women grow their online businesses and make money online using podcasting! She is the host of a top 20 globally ranked business podcast, Online Business for Christian Women). So I knew I just had to have her on to discuss her success journey in podcasting, how she found her specific niche and her thoughts about cutting certain social media platforms out of your marketing! You are going to want to listen to this more than once! 🎧 🌟Key Highlights:• When she really niched down into 3 levels of her podcast audience, her revenue and sales started to take off.• It’s okay to “start fuzzy” and not know exactly what you’re doing in the beginning.• How your podcast can be your main marketing tool.• Less is more when it comes to your offers. Don’t dilute your sales with confusion.• Listening to your people is the absolute best way to find success in your business.• You don’t have to be on every social media platform like instagram or tiktok if you don’t want to be, or feel like it’s taking from you more than it’s giving.• How the podcast world might evolve and if it’s the right long form content for you. 🎤 So many mic drops in this episode! Head over to my instagram @itsjoannebolt) and send me a DM with your biggest “aha!” moment from this episode and be sure to give Stefanie’s podcast a whirl here)!As always, remember your message does not have to be perfect. It is perfect for someone!Connect with Stefanie:Website)Podcast)

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