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cover of episode Ep 154: Behind the Scenes of Creating a Freebie for Your Podcast

Ep 154: Behind the Scenes of Creating a Freebie for Your Podcast

2023/11/7
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt
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Joanne Bolt: 本集讨论了播客免费赠品的使用时机、方法和价值。并非所有播客都需要免费赠品，而是要根据内容需求来决定。Joanne建议在制作免费赠品前，先思考四个问题：1. 这集内容是否需要配套材料帮助听众实践？2. 免费赠品是否能提升主题价值？3. 内容是否需要视觉辅助？4. 免费赠品是否可以重复利用在其他平台？Joanne强调，免费赠品不应只是播客内容的简单重复，而是要提供额外的价值，帮助听众更好地理解和应用内容。高质量的免费赠品有助于增长邮件列表，提升可见度和信誉度，并与听众建立更好的关系。反之，低质量或强加的免费赠品会适得其反。Joanne分享了她制作免费赠品的经验，以及如何根据内容选择合适的时机和形式。她还提到，可以将免费赠品重复利用在Facebook社群等其他平台，以提高效率。最后，Joanne总结了制作免费赠品的关键：要自然、有价值，并且能够为听众带来实际的帮助。 Joanne Bolt: 本集的核心观点是，播客免费赠品并非适用于每一集，而是应该根据内容需求来决定。Joanne分享了四个关键问题，帮助播客主判断是否需要为某一集制作免费赠品，以及如何选择合适的免费赠品形式。她强调，高质量的免费赠品能够提升听众体验，帮助建立更紧密的联系，并促进邮件列表的增长。同时，她告诫播客主不要为了赠品而赠品，低质量的免费赠品反而会适得其反。Joanne还分享了将免费赠品在不同平台重复利用的经验，以提高效率。总而言之，本集旨在帮助播客主更好地理解和运用免费赠品这一营销工具，从而提升播客的影响力和价值。

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This chapter discusses the importance of creating freebies for podcast episodes, the criteria for deciding when to create one, and how it can enhance listener engagement and email list growth.

Shownotes Transcript

I’m so excited to dive into this episode! Last week I hopped on my Instagram) stories to ask what you all wanted to see more of on this podcast, and my biggest request was all about when, how and why to create a freebie for your podcast episodes. The second was how to build your email list. These 2 things actually go hand in hand! That’s why I’m including my own freebie The Ultimate Episode Checklist for Solo and Guest Episodes) that is a must-have for podcasters and will help you determine everything you need! 

🌟Key Highlights:

• Four questions I ask myself when seeing if the content for an episode could use a freebie.• Does the episode need a companion piece to help listeners implement what you're teaching?• Can you elevate and really add value to the episode with a freebie?• Does the episode need a visual?• The bonus of utilizing and offering your freebie in more than one place. • Understanding when to not force a freebie.So don't miss out on this episode's freebie The Ultimate Episode Checklist and grab that download here)!  At the end of the day, you want to take those extra steps in your podcast process so that when you have an opportunity to create a freebie, it helps grow your email list and forms a better connection with your listeners! If you create your own freebie after this, tag me on Instagram @itsjoannebolt) because I would love to see what you come up with!

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