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cover of episode Ep 158: Building Your Email List With A Powerful Lead Magnet

Ep 158: Building Your Email List With A Powerful Lead Magnet

2023/11/21
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

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Joanne Bull
Podcast strategist and community builder known for her innovative approaches to increasing podcast visibility and engagement.
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Joanne Bull: 快速增长邮件列表的关键在于制作对理想听众有价值且他们需要的强大引流磁铁。这不仅能快速增加订阅者数量,还能提升品牌信任度和用户粘性。引流磁铁的制作需要用心,避免采用垃圾邮件的方式,而应以优雅的方式向受众提供价值,吸引他们自愿分享联系方式。这仅仅是开始,后续需要通过发送有意义的内容、定期更新和惊喜互动来培养与受众的真实关系,建立信任,从而提高用户参与度和转化率。不要依赖口碑传播,应积极在社交媒体、博客、YouTube等平台推广引流磁铁,并考虑与其他博主合作推广。制作引流磁铁无需追求数量,一到两个高质量的引流磁铁就足够了,关键在于其价值和与受众的连接。引流磁铁不只是收集邮件的工具,更是建立深层联系和扩展社群的催化剂,它能吸引志同道合的人加入你的社群。因此,即使制作过程不完美,也要开始行动,不断完善,最终建立起你的播客帝国。

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Joanne shares her experience of rapidly growing her email list by developing powerful lead magnets tailored to her ideal listener's needs and wants.

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☕ Over the weekend, on a morning walk with matcha lattes in hand, my friend asked me, “How did you grow your email list so quickly?” I had just finished explaining that we had grown the Podcast(h)er) email list last year by over 650 people, AND we only started half way through the year! So in today’s episode I’ll be discussing how taking the time to develop some truly powerful lead magnets that your ideal listener needs and wants in their life, is one of the secrets to expanding your reach, your overall credibility and growing your audience. So grab your favorite drink, get comfy and let’s dive into the goodness of lead magnets and how to make it work wonders for you! 🌟🔑  Key Highlights:• Gracefully extending an open invitation of value to your audience and avoiding “spammy” qualities.• How your lead magnet is just the start of building a genuine relationship with your community.• Sending your audience a variety of quality emails to create that bond and foundation of trust.• Do you need multiple lead magnets?• Not just relying on word of mouth and tips for getting it out into the world.🧲 I also have a little bit of fun homework for you that will make your lead magnets stronger! Go into your personal inbox and observe what emails you tend to open vs the ones you consider cringe. See what you can gather here! Remember, lead magnets are not just this magical tool to collect emails, it is the catalyst for creating deep connections and expanding your community! So get started, even if it’s messy! 🥰

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