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cover of episode Ep 163: This is Your Sign to Add a Second Episode to Your Podcast Schedule Strategy

Ep 163: This is Your Sign to Add a Second Episode to Your Podcast Schedule Strategy

2023/12/7
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

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Joanne Bull
Podcast strategist and community builder known for her innovative approaches to increasing podcast visibility and engagement.
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Joanne Bull: 本期节目探讨了增加播客剧集频率,例如每周增加到两集,的利弊。她分享了自己的经验,增加剧集频率后,其播客《B Word》的下载量和网站流量都增加了三倍以上。她认为,增加剧集数量可以带来更多关键词和富含SEO的内容,从而更容易被搜索引擎发现,同时也能提高听众的认知度和品牌记忆度,让播客始终保持在听众的收听列表顶部。然而,增加剧集频率也意味着需要投入更多的时间和精力到策划、录制、编辑和营销中,并且可能会增加成本,例如外包编辑费用。因此,她建议播客创作者在决定增加剧集频率之前,需要认真考虑自身的时间、精力、资源以及内容储备等因素。她提出了四个关键问题来帮助播客创作者做出决定:1. 你是否有足够的带宽(时间、精力和专注力)?2. 你目前的排期是否稳定?3. 你能否持续每周发布两集?4. 你是否有足够的内容创意?如果答案是肯定的,那么就可以考虑增加剧集频率;如果答案是否定的,那么就应该先解决这些问题,然后再考虑增加剧集频率。她还建议播客创作者检查他们的内容支柱,确保它们与业务目标和理想受众相符。

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This chapter discusses the pros and cons of releasing an additional podcast episode each week, highlighting increased engagement, SEO benefits, and staying front of mind, but also considering the time and financial implications.

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🎉 Fellow and future podcasters, have you ever wondered “How often should I be releasing episodes?” Today in this bite size episode, we are going to be tackling this popular question I often get asked in my DMs! So grab a hot cup of coffee, a sharpie for note taking and let’s get started! ☕🤩 Key Highlights:• The pros and cons of adding an additional episode each week.• Why it makes it easier for new listeners to find you and current followers to remember you.• Four essential questions you can ask yourself when deciding how often to release episodes.• Realigning your content pillars to your business goals and ideal avatar when running out of content ideas.💡If you’re not sure how or where to start when creating your ideal client avatar, click here )to download this FREE worksheet) I created to help you out! ♥️If you found this episode helpful, I would love it if you could leave me a 5 star review, letting me know your biggest take away!

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