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cover of episode Ep 169: Unpacking the Potential: Is YouTube the Next Big Thing for Podcasting?

Ep 169: Unpacking the Potential: Is YouTube the Next Big Thing for Podcasting?

2024/1/31
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt
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B-Word Podcast 主持人
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Keynote speaker from Lisbon
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Keynote speaker from Lisbon: 2024年视频播客不会流行，因为大多数听众在非视频环境下收听播客。 B-Word Podcast 主持人：鉴于Google Podcast的关闭以及YouTube整合RSS feeds，播客创作者应该重视视频播客。YouTube是一个强大的搜索引擎，视频内容可以提高搜索排名和曝光度，从而扩大受众，增加下载量和收入。将Zillow对房地产行业的冲击比作YouTube对播客行业的潜在影响，那些拒绝拥抱新技术的房地产经纪人最终落后了，播客创作者也应该吸取教训，积极拥抱YouTube平台。即使视频质量不高，也应该尝试在YouTube上发布视频播客，持续改进，最终超越那些拒绝拥抱视频的播客创作者。YouTube是一个视频平台，积极参与视频内容创作，符合YouTube的平台规则，可以提高搜索排名和曝光度。利用YouTube的搜索功能和短视频功能，可以增加播客下载量，提升影响力和收入。建议播客创作者重视YouTube平台，将其作为2024年重点发展的平台。

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The podcast discusses the potential shift in podcasting towards video content on YouTube, disputing claims that video podcasting won't take off in 2024 due to changes in platform strategies and audience consumption habits.

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Hey there, B-word fam! ☕️ It's time for a cozy coffee chat with yours truly. If you're tuning in on YouTube, you'll spot my favorite mug, the one that declares, "Sometimes good moms say bad words." Consider this your heads-up, I might just drop a few in today's episode!

Fresh off Podfest, let me spill the beans – I was left gobsmacked, and not in a good way, by what I witnessed. The caliber of speakers? Let's just say, not quite up to par. Especially those dishing out advice on audience growth. Picture this: folks with less than 1,000 Instagram followers trying to school us on boosting our online presence. 🤯

But enough about that! Let's dive into the juicy bits. The keynote speaker, straight from Lisbyn, had me all ears with his take on the podcasting landscape. He boldly claimed that video podcasting won't be the next big thing in 2024.

Hold up, I wanted to stand and debate right then and there!

Sure, he had a point about most of us consuming podcasts on the go, sans video. But here's where I beg to differ. With Google Podcasts out of the picture and YouTube gobbling up RSS feeds, it's time to rethink our strategy. Believe me when I say this: Video is the name of the game in 2024!

Think about it – YouTube isn't just any platform, it's a search engine powerhouse. Your potential audience is out there, hungry for content. And guess what? They're more likely to stumble upon your podcast if it's rocking some video action.

Now, I get it. Embracing video might feel like stepping out of your comfort zone. But trust me, the rewards are worth it. Remember when Zillow shook up the real estate game? Agents who adapted thrived, while the naysayers got left in the dust. The same principle applies here.

Let's not bury our heads in the sand. YouTube is where it's at, and it's time we made our mark. Dive into video content, play by YouTube's rules, and watch your podcast soar to new heights!

Stay tuned for more wisdom bombs next week, and hey, catch me on YouTube )too! 🚀🎥