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cover of episode EP 55: Create the Niche, B**ch!  😉

EP 55: Create the Niche, B**ch! 😉

2022/8/23
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

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Joanne Bolt: 本期节目讨论了房地产经纪人专注于利基市场的策略,特别是针对首次购房者和幼儿母亲这两个细分市场。Joanne认为,专注于利基市场可以帮助房地产经纪人建立稳定、可扩展和可持续的业务,而不是试图服务所有买家和卖家。她解释了利基市场的定义,以及专注于利基市场如何使房地产经纪人成为该领域的专家,并提高业务的各个方面,例如知识、社交媒体营销、推荐系统和合同流程。针对首次购房者,Joanne建议房地产经纪人需要耐心和组织性,因为他们需要更多的指导和支持,并且需要熟悉首次购房者常用的贷款类型,例如Fannie Mae的HomeReady、Freddie Mac的HomePossible和FHA贷款。针对幼儿母亲,Joanne建议房地产经纪人需要考虑是否允许孩子参与看房,并准备一些零食和玩具等物品,以方便看房过程。此外,针对幼儿母亲的社交媒体营销应关注她们的需求和兴趣,例如当地活动、育儿建议等,以建立联系并获得潜在客户。Joanne强调,专注于利基市场可以帮助房地产经纪人取得成功,并节省时间和精力。

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Joanne Bolt discusses the importance of niching down in real estate, explaining how it transforms realtors from generalists to experts, enhancing their business in various aspects.

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*It's time to Niche, B**ch!  (Noooow say that in a Brittney Spears voice and laugh out loud with me)*All joking aside, this week I'm kicking off a 6-part series on all things Real Estate Niches: What are they are, how to choose yours, what to do with them once you do and much more.  Today is Part1 focusing on first time homebuyers and mom's of toddlers niches. If I'm being totes honest, this series is going to be super fun for me, even more than the referral series I just wrapped up in July (if you haven't already check those episodes out here)) Why? Well, one of my favorite things to do in business is to really solidify a brand so that when I market and work with it, I’m the expert (YOU will be the expert after this series).  If you’re a Realtor I can guarantee you’re asking yourself right now “why would I niche?  I want to work with ALL buyers and sellers!” Am I right? 

So grab a glass of prosecco 🍾 with me and let’s dive into a series I’ve created just for you and it’s all about niches.  Today’s episode in particular I’m getting candid on 2 of the best ones for new agents and high “I” on the DISC profile = those First Time Homebuyers, and moms of young toddlers

And, TRUST me please; by niching down in Real Estate you become less of a Jacqueline of all trades, master of none, but instead, you'll make yourself a true SME (subject matter expert) in your chosen niche. PLUS, the more you work in a niche the better you become at honing all the various aspects of your business that you’ll need.  Your knowledge gets better, your social media becomes targeted, your referral systems are refined, and heck even your contract to close process becomes buttoned up.  If I'm speaking your language BUT you're still not sure what niche would best fit YOUR personality type as a Realtor -- well you're in luck. I created a niche type quiz specifically for Real Estate agents (aka YOU). It will discover your type, give recommendations  on  who to work with, AND it curates a list of podcast episodes you need to dive into to get in the right mindset to go forth and make your niche happen with ease and efficiency. So, if you want a shortcut to your niche then these are the next steps:*1-TEXT the word 'NicheQuiz' to 678-968-7740. *

*2-RIGHT NOW - hit the subscribe button on your podcast player so that when Thursday’s episode drops you’ll have it loaded up and ready to go.  On Thursday I’m diving into a few other niches I love in Real Estate and think you will too.  3-Please consider leaving a review to help other women find my content here.) If you tag me on IG **@realbosswomen *)*with a screenshot of your review  then you'll be entered into a monthly contest for a $25 Amazon gift card. *

Until part 2 of the series, cheers for now,~JoanneP.S. If you want to dive deeper than just niches, TEXT "realbosswomen" to 687-968-7740

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network.) We exist to help women podcasters make more money. I can't WAIT to welcome YOU inside the Podcast(H)er Network!) www.podcasther.com