We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode EP 75: Gobble Up This Bite Of My Coaching Call To Learn The True Realtor's Sales Funnel

EP 75: Gobble Up This Bite Of My Coaching Call To Learn The True Realtor's Sales Funnel

2022/11/10
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

AI Deep Dive AI Chapters Transcript
People
J
Joanne Bolt
Topics
Joanne Bolt: 本期节目讨论了房地产经纪人的真正销售漏斗,它并非简单的线索生成,而是从社交媒体吸引客户注意力开始,引导客户访问网站,最终建立客户名单,并通过持续的价值内容建立信任,最终促成交易。社交媒体的作用是吸引客户,将他们引导到你的网站,网站是销售漏斗的第二步,目的是让客户留下联系方式,建立客户名单。通过例如感恩节火鸡赠送活动,可以吸引客户参与,并通过落地页收集客户信息。在落地页上提供有价值的内容,例如参与抽奖,以换取客户信息,并避免发送客户不想要的信息。建立客户名单后,需要通过持续提供有价值的内容,例如邮件序列,建立信任,最终促成交易。社交媒体算法会根据用户互动情况决定内容的曝光度,积极互动才能提高曝光率。在社交媒体上仅发布房产信息无法获得客户互动,需要积极互动才能建立信任。使用与客户参与活动相关的邮件序列,而不是单一的邮件推送,可以提高客户参与度。

Deep Dive

Chapters
Joanne Bolt discusses the importance of using social media as a tool in the real estate sales funnel, emphasizing its role as a welcome mat to attract potential clients and guide them towards deeper engagement.

Shownotes Transcript

Today's coaching call I had with 2 of my student's was one that is so juicy, I had to slice off part of it to share with you. We were discussing a Turkey Giveaway for Thanksgiving, and how to implement this strategy in a way that would build the agent's business. The students thought I'd share with them a great social media post idea to generate traffic.  Instead I challenged them to dive deeper into the strategy and how it fits into the overall Sales Funnel of their busines.Sales funnel?  What in the forking shirtballs is that?  Can't we simply toss a post onto Facebook and use it as lead generation?  It was a valid question to be asked, but the hard answer is "NO".  Not if you want to recession proof your business and build one that is sustainable.  Learning the sales funnel and how to create content to move potential clients through it is as fundamental as knowing how to write up a contract. Only it's almost never taught.  That's why it's going to be my keynote at the annual Focus Conference next February for The Real Boss Women.  For now though, check out this bite of information.  I promise you it's juicy....and super relevant to you too.Links Mentioned In This Episode:Kajabi )for building landing pages and opt-insThe Focus Conference)

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network.) We exist to help women podcasters make more money. I can't WAIT to welcome YOU inside the Podcast(H)er Network!) www.podcasther.com