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cover of episode Ep 78: 7 Ways To Create Engaging Email Sequences

Ep 78: 7 Ways To Create Engaging Email Sequences

2022/12/1
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

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Joanne Bolt: 本期节目讨论了创建引人入胜的电子邮件序列的七个步骤。这七个步骤包括:1. 激发兴趣和好奇心:第一封邮件至关重要,需要吸引读者的注意力。可以使用一些例子,例如“10件我在房屋检查中看到的疯狂事情”。2. 教育或教学:展示你的专业知识,建立信任。可以使用一些例子,例如“最佳备忘单”或“解决问题的五种方法”。3. 制造恐慌性错失(FOMO):制造紧迫感,促使读者采取行动。可以使用一些例子,例如“你加入还是退出?”或“仅剩50张门票”。4. 再次激发兴趣和好奇心:避免邮件内容枯燥乏味,再次吸引读者的注意力。可以使用一些例子,例如“80%的客户都想搬入的社区”或“我从未收到你的回复”。5. 提问:提升读者参与度,降低邮件被标记为垃圾邮件的风险。可以使用一些例子,例如“还有谁在等待房价稳定?”或“你是否感到厌倦?”。6. 人性化和真实性:让读者感受到你的真实情感,建立更强的信任关系。可以使用一些例子,例如分享你的真实感受和经历。7. 个性化:使用读者的姓名等信息,让邮件更具针对性。可以使用一些例子,例如“姓名,你可能从未想过你需要这个”。 Joanne Bolt还讨论了邮件发送频率的问题,指出邮件发送频率取决于邮件序列的目的和触发因素。例如,欢迎邮件可以每天发送前三封,后续邮件间隔更长;而针对特定事件的邮件需要在较短时间内发送。

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Joanne introduces the topic of creating engaging email sequences and emphasizes the importance of understanding how they appear in the inbox, including subject lines and preview text.

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Drip campaigns?  Not this girl!   Especially not the boring ones that marketing 'experts' wrote 10 years ago and somehow are still selling in packages today.  Sorry Curator, FollowUpBoss, and Boomtown.  Love you much, but people just don't want canned responses that aren't written in the voice of their agent.  Yes an email sequence is an automated response, but boy oh boy when you take time to think through yours, they create a much richer experience for your audience. Today I'm breaking down 7 steps you should use as an outline when you create your sequences.  Don't get stuck in overwhelm land, it's much easier than you think.  I've even got some great examples you can swipe and use.  Click Here) To download 25 FREE subjects lines tailored to the Real Estate Industry or *click HERE *)and join me in List Building For Profit.  A course I've written for ANY entrepreneur who wants to double down and increase their revenue with list building.  There's instructions on how to, tactical advice along the way, and swipe and use examples for you.  Along with a private Facebook group to collaborate with your new list building besties to validate if what you're creating will resonate with audiences. "I love Joanne and The B-Word!"  If this sounds like you friend, please consider rating and reviewing my show!  This helps the podcast gods show it to other incredible women such as yourself so that they can move toward the biz they crave.  Click here), scroll to the bottom, tap to rate with five stars, and select "Write A Review".  Then be sure to screenshot it and tag me on Instagram.  Let me know what you like best about the episode!It's so simple it's hard.  I'm here to help make it easier.  

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