EP 81: 8 STEPS FOR CREATING CONSISTENT AND AMAZING SOCIAL MEDIA CONTENT
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Well, hey there, friends. If you're ready to turn your podcast into a pure profit machine, I've got a little something super exciting for you. We are opening registration starting today for the seven-figure podcast bootcamp. Oh my gosh, I am so excited.

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My name is Joanne Bolt, and I am intent on helping women stop playing small in their businesses, get out of the messy middle, and into profitability. I'm a Southern mama with a snarky attitude who built a $56 million real estate empire just to prove I could, and now I work from home and run a seven-figure immersive coaching business, all while sipping coffee in my fuzzy slippers.

Together, we'll uncover the tried and true tactics to building a business you love while giving you the real deal on how to make them work for you so that you can get out of your way and into action. Is it all rainbows and unicorns? No way. So put your big girl panties on and get ready because we'll dive into it all from failures to success to money and emotions and everything in between.

Think of this as your girlfriend's guide to business. Grab your coffee or pour yourself a punch bowl of wine because this is the B-Word Podcast. Well, hey friends, and welcome back to the B-Word. Grab a blank sheet of paper, some colorful post-it notes, your favorite pen, a fresh latte, and let's go. Because today I'm sharing my favorite tips to creating content on social media so that you can do this easily. Are you ready? Let's dive in.

Step number one, pick your platform. You pick a platform and decide how many days you're committing to showing up every week.

The committing to showing up part is pretty important because you've got to be consistent in what you're creating and how many times a week you're putting it up. Your audience needs to know to expect material from you, but don't get overwhelmed with needing to create for all the platforms because spoiler alert, you really don't have to play on all the playgrounds. We think as entrepreneurs that we have to show up everywhere.

LinkedIn, TikTok, Instagram, Reels, Stories, Facebook, Pinterest, all the things. But the truth of the matter is your ideal client avatar, the person you're speaking to with your content is not on all the platforms. Let me give you the best example that I can, because I guarantee a lot of you have not bothered to really hone in and nail down your ICA yet.

you probably have heard of a little person named Karen.

Karen is a cultural name given to a certain type of woman who has certain personality traits. And most of us by now, if someone calls us a Karen or we call someone else a Karen, or we just hear someone say the word Karen, we get a mental image in our mind of exactly who that person is. The short hair, the always asking for the manager, you get the picture folks. That is how you hone in on an avatar. Someone

Someone along the way identified the traits of this person and named them Karen. And it became a cultural phenomenon.

Now your ICA probably isn't a cultural phenomenon. I mean, I hope not, but your ICA is very similar to the Karen. You know exactly who that person is, kind of what they look like, where they live, what they do for a living, the personality traits that they have. And the truth is they're not on all the social platforms. Let's go back to our example of a Karen. I'm

I'm betting Karen is not on TikTok or LinkedIn. She's most likely on Instagram or Facebook, and I'm leaning heavily toward Facebook on that one. There's a slight possibility she's on YouTube.

but that could be give or take. If I know or suspect that about my avatar, then I would only need to really create content for Facebook, Instagram, and occasionally potentially YouTube. You see how easy it is when we start taking off the platforms? Now, good news, if you like to play in all of them, create your content for the one that is most important to your ICA,

and then repurpose it for the other platforms just in case your clients are there. Step number two to creating content, do your research.

Every single morning after I have my coffee, I put a timer on for about 15 to 20 minutes and I do a get inspired time. This is when I open up Pinterest and I open up Instagram reels and I start scrolling through and seeing what do I like to look at? What catches my attention? What could I potentially recreate and repurpose for my own clients? And

And I save them to albums on my phone and Instagram. You can hit save and you can actually create little albums for the reels. That way you can easily get back to them. I've named my Instagram album Reels.

content for later and anything I save in there, I try to repurpose or remake my own way. And once I do, I either unsave it or I move it to a different album. I do the same thing on Pinterest. I love to be on Pinterest guys. If you haven't followed me yet, you should. I put a lot of great content out there. I have the same thing. I have a Pinterest board. It's private to me. And anytime I see something that could apply to my audience that speaks to me, I'm

I save it to that board in hopes of recreating it later in my own words and in my own style. You can do that too. That is how you do your research. Now, be very conscientious that when your timer goes off, you need to come off your social media. It is way too easy to get lost in the Instagram reel scrolling. And the next thing you know, your 15 minutes turns into an hour. We don't want to waste time, folks. So set the timer and stick to it.

Step three, do a brain dump. I do this all the time. I keep a note on my phone and a Google Doc on my laptop. So as ideas jump into my head, I just write them down. In fact, my videographer and I share a Google Doc to where anytime I see something that I think might work out well for a video for us, I put it in that document. That way he gets to see it too and it can also inspire him to help me create better videos.

I've got the notes on my phone because a lot of times, you know, maybe curling my hair, doing my makeup, walking out to the car, and all of a sudden something will jump into my mind. And I know that 30 minutes later, it's not going to be there. So I pull the notes up and just jot it down.

I do admit though, sometimes I look back to those notes and I think, I don't even know what I was talking about. But most of the time, the notes that I put in there jog the memory so that when I then go to create my content, I remember what it was I wanted to make content about.

If you're not really sure what you should put into the brain dump, pay attention to things like what questions have you been asked lately about your business? What time of year is it? Are there any holidays, national things coming up? What do people want to know?

How can people work with you right now? And how soon should they get started? What resources do you have available for them to answer the questions that they're asking? Another great place that I get a lot of creative ideas from is Facebook Messenger. I'm in several group messages, specifically one from my neighborhood, and I pay attention to what get asked a lot.

Whether I can answer it or not, maybe someone else jumps in and answers it. You start to see patterns in what the people around you want to know about in order to figure out their pain points. These are all great stuff that you can create content on.

Now, step four, let's go ahead and create some content categories while we're at it. That way you can rotate through these and assign topics to them. For instance, a behind the scenes, an around town, great places to go have a cocktail, must know tips, first time buyer question and answers, and

These are all things that if you create these buckets that you know you want to create content around, as you see things and do your brain dump, you can assign them to the category, making your life a heck of a lot easier. Okay, now number five, create an album in your camera roll for brand photos.

I also have an album on my laptop where we pull a lot of brand photos from social squares. It's a social media membership site that has a lot of amazing, amazing stock photos you can use.

But I also keep an album on my phone to where as I'm out and about town, since I've already gone through the brain dump, I already semi know kind of what I'm thinking about for the next few weeks with social media. When I see things that would make great content, I snap a photo of it and put it in that album to come back to later. That way it's already there at my fingertips and ready to go. Now,

I encourage you to make this personal. You need to incorporate your favorite things into these photos. So if one of your content categories is best places to have a cocktail, then you might showcase yourself sitting at that place with a glass of wine because that way it's not copyable. Someone else can't just pull off your stock photo of a glass of wine and put their own words underneath it because you're in the photo and that is copyable.

amazing. You can also do things like if you're doing home stager tips as a real estate agent or getting ready to put a home on the market, you could go to HomeGoods or Target, snap some photos of little pillows or throw blankets or things like that that you would use in staging and put those into your Instagram stories as a scroll through for best staging tips. These are all great ways to stay in front of your audience, navigate

not overwhelm them with what you do, not turn them off from looking at what you're due because they might want to know about that pillow that HomeGoods has got on sale.

Step seven, deciding which posts you can repurpose into reels. This one is absolutely one of my favorite ones to do, but it takes a little bit of thinking through. You can leverage the content that you've already created and look through that and say, are any of these tips or hooks or things that would make a good reel that could live for more than six or seven weeks? And

I don't like to create reels on stuff that's going to not be relevant by tomorrow. I like to do reels that are relevant year round. That way, whenever someone finds the reel, they can stop and take a look at it. Here's a pro tip. When you're creating these content, take a look at what email are you sending out or what blog are you creating for that week?

The subject lines or the title of your blogs are often great to repurpose as the hook to your Instagram reel. So there you go. There's a really good pro tip for you. All right. Now that we've done all of our brain dumps and our research, and we've started to look through what we can repurpose, we're

Step eight is to fill out a calendar worth of post ideas so that you can look at it all and see, are you missing anything? I've got a freebie for you. I've gone ahead and created it. It is exactly the one that I use. I map out 90 days worth of content at a time.

That makes my life so much easier because I can do all the brain dumping. I can do all the researching. I can do everything in a one day time span every 90 days. And then I just go off my calendar. I will put a link to it here in the show notes, or you can head to www.realbosswomen.com on the homepage, scroll down to my freebies and it's right there. You can use the exact creation content planner that I use to

in order to make sure I've got 90 days worth of stuff ready to go. But if you're just getting started and you don't want to do 90 days, that's okay. Pull up the content planner and do 30 days and then see how easy that gets and how easy it makes your life. And then plan out the next 60 days. And then the next, you'll get to where you want to do this every quarter.

The last step that I've got for you is head to canva.com and create either your free account or get a pro account. I'll put a link to Canva right in the show notes again, so you can have it. Canva is your best friend.

The pro account is totally worth upgrading to. It's less than $20 a month. And for that and everything that it offers, you just can't beat it because you can upload your brand colors. You can upload all of those social square photos that you're doing. You can remove backgrounds. You can do brand fonts. You can keep templates of things. You can keep folders of things, and you can actually schedule your posting to your social media sites online.

right from Canva. If you don't know how to do all of those things, no worries. I will also put a link to our, my Canva course, which is $29. And I jump into Canva all the time in that course. And we've got a private Facebook group too, that goes with it.

And I'm always showing everyone what I just discovered that you can do in Canva and use for your business. Trust me, guys, this one's worth being in because we add videos to it on a weekly basis because we discover new things with Canva on a weekly basis.

Now, remember, you do not have to reinvent the wheel. You can repurpose content as often as you want, because the truth of the matter is you're looking at your content on a daily basis, but your audience isn't. There's almost no one that you follow that you probably see every single thing that they ever put out. And you can take something that was relevant three months ago, if it's still relevant, change it.

change the wording, change the font, change if something's in bold or not bold, change some coloring and just repurpose it. It's okay. I promise you, you will make it through this. If you just think about how you can repurpose it, maybe put a new spin on it or a new twist. We do that all the time in social media world. Lastly, if you're a real estate agent, one of the best things you can put into your content planner is a list building week.

In a list building week, you create content that the people who watch you on social media and follow you want to consume. They want to download it or they want to take a quiz or they want whatever it is you're offering your hook, your call to action. This is how you get their information into your database. You give them something that they want in exchange for their email address.

One of my favorite things to do is a quiz because everyone loves to do quizzes and they love to share their results. So if you are a subscriber to the B word and you get the special bonus ones, be on the watch out because we are about to drop the best five questions to ask on a real estate related quiz to get your people to opt in because they want to know what their result is.

Okay, guys, that was a jam packed session. If you got something out of this, please share it with a friend because I know a lot of us struggle with how to plan out our content. And these are just some easy, easy steps to take to make sure you stay on par and on posting. I'll see you next Thursday. Same time, same place.

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