cover of episode Mari & Greg on IVF, Imposter Syndrome & Building a Brand Together

Mari & Greg on IVF, Imposter Syndrome & Building a Brand Together

2025/3/24
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Greg
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Mari Llewellyn
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Mari Llewellyn: 我对 Bloom 品牌在 Expo West 的成功发布感到非常兴奋，这标志着我们品牌发展的一个重要里程碑。我们之前所有的产品发布都在线上进行，缺乏线下发布的真实感和互动。这次 Expo West 的发布，我们不仅向全球零售商展示了我们的新产品，也获得了来自行业人士和消费者的积极反馈。Shirley Temple 口味的苏打水尤其受欢迎。我们未来的目标是将 Bloom 打造成为一个平台品牌，提供多种健康产品，满足不同消费者的需求。虽然目前我们的能量饮料意外地成为中学生和高中生的热门饮品，但这同时也引发了我们对青少年饮用能量饮料的思考。 在个人生活方面，我目前正在进行 IVF 治疗，这让我放慢了工作节奏，并让我对工作和生活的平衡有了新的认识。我过去非常专注于工作，但现在我意识到，在人生的不同阶段，需要有不同的侧重点。目前，我的精力主要放在家庭和健康上，这并不意味着我放弃了事业，而是我正在调整自己的节奏，以更好地平衡工作和生活。 我过去常常因为工作而感到巨大的压力和内疚感，但现在我学会了更好地管理时间和精力，并与我的团队成员更好地合作。我意识到，及时回复所有信息并不总是必要的，重要的是要保持工作和生活的平衡，并享受生活中的美好时刻。 Greg: Bloom 品牌在 Expo West 的产品发布非常成功，我们获得了来自全球零售商和行业人士的积极反馈。我们的新苏打水旨在提供更健康、更美味的替代品，它不含防腐剂，只使用天然成分，这与传统苏打水生产方式截然不同。我们即将在沃尔玛上市，这将极大地提高产品的可及性，使我们的产品更容易被消费者购买。 关于市场竞争，我们并不担心市场上已经存在许多益生元苏打水，因为我们相信，只要我们能做得更好，更独特，就能在市场上获得一席之地。我们一直以来都致力于将 Bloom 打造成为一个平台品牌，提供多种健康产品，满足不同消费者的需求。我们相信，只要我们坚持不懈，就能取得成功。 在与 Mari 的合作中，我们一直以来都非常默契，我们共同克服了创业过程中的各种挑战，并取得了令人瞩目的成就。我们也意识到，在人生的不同阶段，需要有不同的侧重点，不可能一直保持高强度的工作状态。我们需要在事业和家庭之间取得平衡，才能获得更长远的发展。

Deep Dive

Chapters
Mari and Greg discuss the launch of their new Bloom Pop soda at Expo West, highlighting its unique health benefits and accessibility through Walmart. They reflect on their journey as entrepreneurs and the significance of this launch.
  • Bloom Pop, a healthy soda alternative, debuted at Expo West.
  • The Shirley Temple flavor was a standout.
  • The product is made with natural ingredients, contains minimal sugar, and is preservative-free.
  • Bloom Pop will be available at Walmart, increasing accessibility.

Shownotes Transcript

**Ep. 185: **It’s a big moment for Bloom, so Greg and I are sharing the behind-the-scenes story of Bloom Pop—our brand-new soda! From unveiling it at Expo West to the inspiration behind our favorite flavor (hi, Shirley Temple!), we’re breaking down what this moment means to us as partners in business and life. We also answer your Qs about burnout, imposter syndrome, and how I’m navigating IVF while slowing down professionally. This one’s part business update, part life chat, and part real talk about shifting priorities and staying grounded through change. If you’ve ever chased a big dream while juggling real life—this one’s for you.

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Show Links:

- Bloom Sparkling Energy) is our clean, better-for-you energy drink—zero sugar, natural caffeine, prebiotics & lychee for focus without the crash.

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  • Support gut health, immunity & glowing skin with Bloom Colostrum)—our 3-in-1 blend of colostrum, collagen peptides & probiotics.

Topics Discussed

  • 00:00:09 Welcome

  • 00:00:31 Expo West

  • 00:02:20 Bloom Pop

  • 00:05:43 Too many prebiotic sodas?

  • 00:10:04 Middle and high schoolers drinking Bloom energy drinks

  • 00:11:34 Dessert for breakfast in Gloucester

  • 00:16:18 Struggling with new phase in life 

  • 00:21:16 Boundaries with emails and texts

  • 00:24:22 Imposter syndrome

  • 00:29:38 Relocating for partner

  • 00:31:56 Social media approach in today’s landscape

  • 00:35:09 Best exercise routine recommendation

  • 00:36:27 Navigating marriage with busy lifestyles