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cover of episode The Skills You Need To Be An Entrepreneur, When To Start Your Business, How To Stop Fearing Failure, The Benefits Of Coconut Water & Giving Back w/ Mike Kirban Of Vita Coco

The Skills You Need To Be An Entrepreneur, When To Start Your Business, How To Stop Fearing Failure, The Benefits Of Coconut Water & Giving Back w/ Mike Kirban Of Vita Coco

2023/11/20
logo of podcast Pursuit of Wellness

Pursuit of Wellness
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Mike Kirban: 我从小在充满积极和创业精神的家庭环境中长大，这对我成为一名企业家有着深远的影响。虽然我在学校的学习成绩很差，但我具备很强的社交能力，并且从不害怕失败。我坚信，没有完美的创业时机，关键在于行动。我创办Vita Coco的契机源于一次在巴西的旅行，我看到了美国市场对椰子水的需求。在创业初期，由于缺乏周全的计划，我犯了很多错误，例如没有办理FDA注册就进口产品，这导致我不得不将产品运往巴哈马销售。但这些经历也让我学到了宝贵的经验，例如如何快速适应变化，如何灵活地解决问题。Vita Coco最初的目标客户是瑜伽爱好者，但随着时间的推移，我们的目标客户群体不断扩大，如今已经涵盖了更广泛的消费者群体。为了更好地触达年轻消费者，我们注重产品的使用场景，例如在冰沙中使用椰子水。我们还积极参与社会责任项目，例如帮助椰子种植社区发展，并对环境保护做出贡献。目前，我们正致力于将Vita Coco打造成椰子产品领域的领导品牌。 Mari Llewellyn: 作为一名成功的企业家，我非常欣赏Mike Kirban的创业精神和社会责任感。他的故事告诉我们，创业过程中难免会遇到挫折和失败，但只要保持积极乐观的态度，勇于面对挑战，就一定能够取得成功。

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Mike Kirban discusses his early life, family background, and personal motivations that led him to entrepreneurship. He shares how his family's entrepreneurial spirit and his own experiences with learning disabilities shaped his path.

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Ep. #51

Today, I'm excited to be chatting with Mike Kirban, the co-founder and executive chairman of Vita Coco, one of the most revered beverage brands on the planet. Have you ever wondered what it takes to build a global brand? How do you get your product from the ground floor to the shelves of stores all over the world? Well, Mike is here to tell us all about it. He'll share his insights on everything from marketing strategies to the future of the beverage industry. And he'll also open up about his own personal journey as an entrepreneur, including the challenges he faced and the lessons he learned along the way.

But more than just a business story, Mike's story is also one of resilience and perseverance. He overcame many challenges to build one of the most successful beverage brands in the world. And he's passionate about using his platform to make a positive impact on the planet.

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This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

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