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cover of episode Disney is a Cinematic Universe Company

Disney is a Cinematic Universe Company

2024/7/31
logo of podcast Land of the Giants

Land of the Giants
AI Deep Dive AI Chapters Transcript
People
B
Bob Iger
领导迪士尼公司多年，推动公司创新和增长，面对多重挑战并实施重组计划。
C
Chris Lee
H
Henry Walsh
J
Jeff Bock
K
Kevin Feige
M
Matt Bellany
S
Sean Levy
Topics
Chris Lee: 本集探讨了迪士尼如何通过收购皮克斯、漫威和卢卡斯影业等公司，建立起庞大的电影宇宙，以及近年来漫威和星球大战系列电影表现低迷的原因。文章分析了迪士尼在内容创作和商业决策之间的平衡问题，以及如何应对超级英雄疲劳和流媒体竞争等挑战。 Bob Iger: 迪士尼在扩张内容以服务流媒体平台的过程中，过度消耗了员工，导致创作质量下降。 Jeff Bock: 漫威电影宇宙的成功在于其独特的叙事模式和对二三线角色的成功打造，但其他公司试图效仿却未能成功。 Matt Bellany: 漫威电影宇宙的成功很大程度上归功于凯文·费奇的精心策划，但这也限制了导演的创作自由。 Kevin Feige: 漫威将扩展到Disney+，推出更多系列，这些系列将相互关联。 Sean Levy: 在制作《死侍与金刚狼》时，漫威给予了很大的创作自由，这使得电影取得了成功。 Henry Walsh: 《星球大战：最后的绝地武士》对原版三部曲缺乏尊重，并且影射粉丝。 Chris Lee: 迪士尼收购漫威后，极大地提升了漫威电影的融资、发行和宣传能力，使其在票房和文化影响力上取得了巨大的成功。然而，近年来漫威电影宇宙的过度扩张和内容质量下降导致票房表现不佳。迪士尼也面临着流媒体竞争和疫情等外部挑战。为了应对这些挑战，迪士尼正在调整其战略，减少内容产量，并更加注重创作质量。同时，迪士尼也寄希望于《曼达洛人》电影能够重振星球大战系列。

Deep Dive

Chapters
Disney's strategy under Bob Iger involved acquiring major franchises like Pixar, Marvel, and Lucasfilm, significantly expanding its IP portfolio.

Shownotes Transcript

Marvel and Star Wars are the crown jewels of Disney’s empire. They’re the highest-grossing movie franchises in history, with devoted fan bases and expansive IP universes, but right now, both are in a bit of a slump. As Disney asked for more and more content to satisfy its business needs, the creative process suffered, and these once mighty hit-making engines have slowed down. There hasn’t been a Star Wars movie in 5 years and this year, Disney’s only releasing a single Marvel movie - ‘Deadpool and Wolverine.’ 

How did Disney get here? What will it take to rediscover the mojo? And how can Baby Yoda and a foul-mouthed, fourth-wall breaking Marvel character help get Disney’s IP machine pumping at the box-office again?

EDITOR'S NOTE: An earlier version of this episode incorrectly stated that Disney acquired the Power Rangers franchise when it bought 21st Century Fox. Hasbro is the current owner of the franchise.

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