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cover of episode Disney is a Theme Parks Company

Disney is a Theme Parks Company

2024/7/17
logo of podcast Land of the Giants

Land of the Giants

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Rebecca Alter
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Rebecca Alter: 本期节目探讨了迪士尼主题乐园的成功,以及它如何成为迪士尼品牌的核心。节目指出,迪士尼乐园的收入占公司总收入的70%,其创造的回忆和传统已经融入美国文化。乐园通过沉浸式体验和精心设计的游乐设施,制造情感和记忆,并将其与美国文化和价值观联系起来。 Bethany Bemis: 迪士尼乐园的设计反映了华特·迪士尼对美国过去、现在和未来的理想化愿景,并随着时代变化而调整,以迎合美国民众的怀旧情绪。迪士尼乐园成为美国的一种集体记忆和重要的家庭仪式,即使家庭经济条件不允许,人们也努力让孩子体验。 Eddie Sato: 迪士尼乐园的成功在于其沉浸式设计,让游客置身于幻想世界中,并通过精心设计的细节,例如音乐节奏与游乐设施的配合,增强游客的体验。游乐设施的设计巧妙地平衡了恐惧和安全感,让游客在安全的环境中体验刺激。 Kevin Pergerer: 迪士尼越来越依赖数据驱动决策,并将其IP作为资产进行商业化运作。迪士尼乐园的怀旧元素随着时间的推移逐渐转向自身IP,而非更广泛的历史文化。 Jenny Nicholson: 迪士尼乐园的过度商业化可能会导致游客感到被剥削,影响其记忆体验。 Rebecca Alter: 迪士尼主题乐园的成功依赖于微妙的平衡,需要持续创作吸引下一代的优质内容,才能保持其品牌影响力。迪士尼需要在商业化和游客体验之间找到平衡点,才能确保其长期成功。

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The Disney parks division accounts for 70% of the company's operating income, making it a significant financial pillar and a key to Disney's emotional connection with its audience.

Shownotes Transcript

These days the Walt Disney Company is mostly a theme parks company. About 70 percent of its operating income comes from its parks and other experiences like Disney Cruises. But the parks do something else: they help the company attach itself to our emotions, memories, and identities. How can Disney continue to strengthen this relationship in an era where data - not whimsy, fantasy, or even original IP - shapes so much of how we experience the world?

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