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cover of episode The Google Empire

The Google Empire

2021/2/9
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Land of the Giants

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Shirin Ghaffary 和 Alex Kantrowitz:本节目探讨了谷歌从一个具有理想主义目标的公司发展成为一个对我们生活方式产生巨大影响的全球性力量的历程。谷歌滥用了其作为搜索引擎的市场支配地位,优先推广自身内容而非竞争对手内容,这与它最初的理想目标——组织全球信息,使其普遍易于访问和使用——相悖。谷歌在发展过程中也面临着版权和错误信息等问题。美国政府指控谷歌垄断,节目探讨了谷歌的规模对其用户的影响以及如何制衡其权力。 Shirin Ghaffary 和 Alex Kantrowitz:谷歌最初的理想是‘组织全球信息,使其普遍易于访问和使用’,并秉持‘不作恶’的价值观。然而,随着谷歌的壮大,这些理想变得难以实现。谷歌的决策会改变人们与世界互动和理解世界的方式,因为它已经成为互联网的入口。节目探讨了谷歌如何平衡其商业利益与社会责任,以及如何在信息真伪难辨的时代组织全球信息。

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In this season of Land of the Giants, sponsored by Yext. Google has abused its market dominance as a search engine. Google promoted its own Google branded content over its rivals, even though the rivals would otherwise have had top billing through an organic search algorithm. It wasn't supposed to be this way.

Google was supposed to be the happiest of the tech giants. The one with the colorful logo and the fun doodles. And a really ambitious vision. Our mission is to organize the world's information, make it universally accessible and useful. That means that Google would basically understand everything in the world, and it would understand exactly what you wanted and give you the right thing. It's a company that started with lofty ideals. You know, look, we have our core value. It's don't be evil.

But as Google has grown, those ideals have become harder to live up to. They meant the don't be evil thing. And what I would tell people is Google doesn't always do the right thing. Sometimes it's not clear what the right thing is. I'm Shereen Ghaffari. And I'm Alex Kantrowitz. We're hosting the new season of Land of the Giants, the podcast that explores the biggest tech companies of our time.

This season we're tackling the most powerful: Google. Google is the gateway to the internet for billions of people. From Gmail to Google Maps, YouTube to Android. You can't imagine an internet without Google. So every decision Google makes about its products can change how we navigate the world and how we understand it. This season we're looking at how the company is grappling with organizing the world's information when the very nature of what is fact and what is false is up for debate.

They were going to search all the world and collate all the world's information. The problem is they ran into the world and they didn't care. Like, we don't care about copyright. We don't care about misinformation. With the U.S. government now accusing Google of being a monopoly, we're going to explore how it got so big and why it needed to, what its size means for us, and whether there's anything that can check its power. The more people who use the internet, the more money Google makes. And I'm not entirely sure how you rein that in.

Land of the Giants, the Google Empire, from Recode and the Vox Media Podcast Network. When's our first episode? Let me Google that for you. Our series begins on Tuesday, February 16th. Subscribe for free on Spotify, Apple Podcasts, or wherever you listen.