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cover of episode The Hidden Hand Behind Your Swipes

The Hidden Hand Behind Your Swipes

2023/1/18
logo of podcast Land of the Giants

Land of the Giants

AI Deep Dive AI Chapters Transcript
People
A
Amarnath Tambrai
B
Barry Diller
媒体巨头,IAC和Expedia Group董事长和高级执行官,曾任福克斯公司董事长和首席执行官。
D
David Marcus
E
Edison Wilkinson
E
Ev Gilbert
F
Fran Meyer
J
Jeremy
领导EAA飞行熟练度中心,推动飞行员培训和安全提升。
J
Jess Carboneau
No summary available.
J
Jonathan Badin
L
Lakshmi Rengarajan
L
Lucy Mort
S
Sangeeta Singh Kurtz
S
Sarah Satiroff
T
Tim "Matt" Guggen
T
Tim MacGugan
Topics
Lakshmi Rengarajan:本集探讨了Match Group对交友应用市场的垄断以及由此带来的问题,特别是付费功能的有效性。通过对律师Ev Gilbert的采访,揭示了Match Group旗下多个交友应用的相似性,以及用户对付费功能效果的质疑。 Ev Gilbert:作为一名律师,Ev Gilbert对Match Group的垄断行为表示担忧,并认为其付费功能并不能真正提高用户找到伴侣的成功率,反而更像是为了增加营收。他认为这些应用通过操纵算法和提供付费功能来最大化利润,而不是帮助用户找到真爱。 Fran Meyer:Match.com早期负责人Fran Meyer讲述了Match.com的早期发展历程,以及如何通过付费订阅模式提升平台形象和女性用户比例。这为Match Group后来的商业模式奠定了基础。 Barry Diller和Amarnath Tambrai:Barry Diller作为IAC的负责人,阐述了其收购Match.com的策略以及IAC的商业模式,强调了长期投资和商业机会的重要性。Amarnath Tambrai则从Match Group的角度,解释了付费功能的价值,并认为用户持续付费证明了其有效性。 Jonathan Badin和Jess Carboneau:Tinder的联合创始人Jonathan Badin讲述了Tinder的早期发展以及后来的商业化过程。Jess Carboneau则分享了她在Tinder的工作经历,以及如何通过用户数据研究来设计和定价付费功能。 Tim "Matt" Guggen和Lucy Mort:Hinge的负责人Tim "Matt" Guggen和Lucy Mort讲述了Hinge如何通过差异化竞争策略来挑战Tinder,以及如何设计和推出付费功能。他们强调了Hinge注重用户体验和高质量约会的理念。 Jeremy,Sarah Satiroff和Edison Wilkinson:普通用户Jeremy,Sarah Satiroff和Edison Wilkinson分享了他们使用交友应用的经验,对付费功能的有效性表示怀疑,并指出这些功能并不能保证找到合适的伴侣。 Sangeeta Singh Kurtz:Sangeeta Singh Kurtz作为主持人,总结了本集的核心内容,并提出了对Match Group垄断行为以及付费功能有效性的质疑。

Deep Dive

Chapters
Ev Gilbert, a long-time dating app user, discovers that all the apps he's used, except for Grindr, are owned by the same company, Match Group, leading him to feel cheated and curious about the implications.

Shownotes Transcript

Tinder, Hinge, OkCupid, The League. If you’ve ever wondered why using these different dating apps feels similar, it may be because they’re all owned by Match Group, the company that helped start online dating in the 90s, and now owns two-thirds of the dating app market. Today, Match is a dating app conglomerate with millions of users and over 45 brands around the world. That’s billions of dollars worth of swipes and subscriptions. But does paying for what Match Group calls “superpowers” — things like Hinge’s ‘roses’ and Tinder’s ‘super likes’ — get users any closer to connecting with real-life people? 

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