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cover of episode $10M and Total Freedom, I Left the Family Empire to Build My Own

$10M and Total Freedom, I Left the Family Empire to Build My Own

2025/4/22
logo of podcast MoneyWise

MoneyWise

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127 founders (net worth: ~$1M–$100M+) opened up their personal books. Want to see how your finances stack up? https://www.joinhampton.com/wealth-report

Shane Cultra walked away from his family's five-generation nursery business—triggered, in part, by watching Succession. Along the way, he built up a $10M net worth, stacked Bitcoin, turned a blog into a domain empire, and made peace with a father who didn’t speak to him for a year after he left.

Here’s what we talk about:

  • How Shane went from pit trader to plant farmer
  • The domain side hustle that cashflows $300K+ a year
  • Breaking down his $10M net worth: Bitcoin, land, stocks, and side gigs
  • Why his dad thought success would make him lazy
  • The real cost of working with family—and why he’d still do it all over again
  • How Succession mirrored his life and led him to finally walk away
  • The awkward equity breakdown: 33%, but no control
  • Selling a blog for $75K and going all-in on digital real estate
  • Why he’d rather make $18K for himself than $100K working for someone else
  • Letting his daughter fail—and why that’s the lesson his dad never learned
  • His exact monthly spending: $5,600/month, no mortgage, travel-heavy lifestyle
  • From Porsches to a two-door Bronco: redefining what rich looks like
  • $4M in stock holdings (including a $10K Apple investment for his daughter that grew to $400K)
  • Why he's not pushing the family business to the next generation—and what legacy really means

Cool Links:

**Chapters:**A Family Legacy in Crisis (00:00)Shane's Financial Journey (00:31)The Nursery Business Dynamics (04:51)Shane's Early Career and Return to Family Business (09:12)Navigating Family and Business Conflicts (11:49)The Importance of Land Value (16:25)Venturing into Domain Names (17:27)The Unexpected Offer: Selling My Blog (21:07)Family Tensions: Side Income and NFTs (21:43)Measuring Wealth: Personal Stories (23:01)Leaving the Family Business: A Tough Decision (24:59)Reconciliation and Moving Forward (30:42)Advice for Founders with Kids (33:41)Financial Overview and Spending Habits (35:37)Final Thoughts on Family Legacy (39:10)

This podcast is a ridiculous concept: high-net-worth people reveal their personal finances.

Inspired by real conversations happening in the Hampton community.

Your Host: Harry Morton

  • Founder of Lower Street, a podcast production company helping brands launch and grow top-tier podcasts.
  • Co-parents a cow named Eliza.