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cover of episode Campaign Ads and What To Do With The "Early Vote"

Campaign Ads and What To Do With The "Early Vote"

2024/5/29
logo of podcast The Campaign Managers with Kellyanne Conway and David Plouffe

The Campaign Managers with Kellyanne Conway and David Plouffe
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David Plouffe
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Kellyanne Conway
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David Plouffe：2024年总统竞选的媒体环境发生了巨大变化，传统媒体的影响力下降，社交媒体和流媒体平台崛起。竞选团队需要调整策略，在不同平台上投放针对性广告，并利用有机内容和创作者互动来扩大影响力。此外，提前投票对竞选节奏和结果有重要影响，需要密切关注早期投票数据，以了解选民的投票意向和投票率。 Kellyanne Conway：传统电视广告的投资回报率下降，尤其是在两位候选人知名度极高的总统竞选中。社交媒体广告，特别是Facebook广告，在2016年特朗普竞选中发挥了重要作用。TikTok平台禁止竞选广告，但其有机内容和创作者互动对竞选影响巨大。共和党应积极拥抱提前投票，鼓励支持者提前投票，以扩大胜选优势，并改进选举流程，提高选举结果的及时性和准确性。提前投票的便利性与选民可能错过重要竞选信息之间的平衡也需要考虑。 Kellyanne Conway：2016年特朗普竞选团队在Facebook上的广告投放量远超希拉里，并取得了成功。在2024年总统竞选中，TikTok平台禁止竞选广告，这使得有机内容和创作者互动变得至关重要。特朗普在TikTok上的有机粉丝群体规模远超拜登，这反映了其在社交媒体上的影响力。共和党应积极拥抱提前投票，鼓励支持者提前投票，以扩大胜选优势，并改进选举流程，提高选举结果的及时性和准确性。提前投票的便利性与选民可能错过重要竞选信息之间的平衡也需要考虑。

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Chapters
The discussion explores how the fragmentation of media platforms has necessitated a multi-channel approach in presidential campaigns, emphasizing the importance of understanding where voters receive their information and how to effectively reach them across various platforms.

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In their second episode, The Campaign Managers break down the history of presidential campaign ads, how streaming has heavily affected television advertisements, and why social media has become one of the main platforms to invest in. 

Kellyanne and David also discuss the common misconceptions of early voting and ballot harvesting, and what they both agree would be a good solution to timely and accurate election day results.