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cover of episode How to build a brand and chase a dream with Dani from Kulani Kinis

How to build a brand and chase a dream with Dani from Kulani Kinis

2024/5/13
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Moments Podcast
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Dani Atkins: Kulani Kinis 的创立始于一次斐济之旅，在旅途中阅读《每周工作四小时》后，萌生了利用 Shopify 和 Alibaba 平台销售泳衣的想法。起初，她尝试成为现有品牌的经销商，但最终决定自主设计和生产泳衣，以满足她对独特印花和更舒适款式的需求。在创业过程中，她辞去了心理医生的工作，全身心投入到 Kulani Kinis 的发展中。她与丈夫 Alex 共同努力，克服了资金短缺、市场竞争等诸多挑战，通过参加贸易展会、与其他品牌合作等方式，逐步拓展了市场，最终建立了成功的泳衣品牌。Dani 还分享了品牌的核心价值观，包括不冒险就没有奇迹、关注细节、具有吸引力以及全力以赴。她认为，创业需要耐心、毅力、目标以及与众不同的特点，并强调了团队合作的重要性。 Lexi Hidalgo: Lexi 分享了她与 Dani 的相识过程，以及她如何被 Kulani Kinis 的泳衣设计和品牌理念所吸引。她高度赞扬了 Kulani Kinis 的产品质量、多样化的款式和印花，以及 Dani 和她的团队在创业过程中的努力和坚持。Lexi 还表达了她对与 Kulani Kinis 合作的兴奋之情，并对双方合作的未来充满期待。

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Dani Atkins shares the origin story of Kulani Kinis, from her initial idea to create swimwear inspired by Hawaii to the challenges and milestones along the way.

Shownotes Transcript

I've been waiting to share this convo and news for too long! Dani Atkins is co-owner of my favorite swimwear line, Kulani Kinis, and also a business hero. And today, our summer swim line-up collab drops -- Electric Sunshine!

In this episode, we talk about our bikini line together and more, including:

  • The UNBELIEVABLE origin story of Kulani Kinis

  • The recipe for business success

  • The reward of taking a risk

  • How to stay motivated and follow your dreams

  • And, the start of our line: Electric Sunshine

Order the journal that sparked it all, so excited for you to experience the moments journal too💖 https://themomentspodcast.com/pages/journal)

With love,

Lexi Hidalgo

Keep up with my life on other platforms:

Instagram: https://www.instagram.com/lexxhidalgo/?hl=en)

Moments IG: https://www.instagram.com/themomentspod/?hl=en)

TikTok: https://www.tiktok.com/@lexxhidalgo)

YouTube: https://www.youtube.com/channel/UCZpEdIqyesP-XZn89i0yNpQ)

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