We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode Lexi’s tips and tricks for creating your own content

Lexi’s tips and tricks for creating your own content

2025/6/13
logo of podcast Moments Podcast

Moments Podcast

AI Deep Dive AI Chapters Transcript
People
L
Lexi Hidalgo
Topics
Lexi Hidalgo: 我想分享关于内容创作的一些想法,包括发布时的恐惧、技巧以及需要做的准备。我会分享一些在线发布的技巧和诀窍,以及如果你真的想投入内容创作,你需要为哪些事情做好准备。这一集可能会让你想成为内容创作者,或者永远不想接触互联网。我的平台最初在TikTok上发展起来。我最喜欢的平台是播客,因为我可以在这里与听众深入交流,建立一个美好的社区。我在TikTok上有270万粉丝,在Instagram上有超过75万粉丝,所以我对增长有所了解。我想告诉你们内容创作的好与坏,以及它对你的大脑和现实的影响。我想分享我是如何开始做内容创作的,因为每个人的故事都不同。我想在网上走红,所以尝试了各种流行的挑战。我在大学期间同时做多份工作,包括做保姆,我很享受那种自己当老板的感觉。我很小的时候就开始工作,对此我非常感激,我建议年轻人也应该找份工作,这能让你更好地理解金钱的价值。成为网红是一份全职工作,可以赚钱。在疫情期间,我仍然想走红,所以尝试各种方法,甚至想引起 hype house 的注意。我在南佛罗里达制作视频,那里的规则相对宽松,所以我经常在户外活动,这可能吸引了很多人观看我的内容。以前更容易走红,因为当时的内容质量要求不高。我一直想影响他人,帮助人们过得更好,所以我开始分享咖啡和一些智慧之语。我一直想分享积极的信息,从13岁开始做瑜伽老师时就如此。我的内容创作真正开始于那些咖啡谈话,后来我搬到了夏威夷,这对我在线增长来说也是一个关键点。在那段时间里,我非常自信,不在乎别人怎么说。我不在乎别人怎么评价我,因为我看到了增长的回报,以及通过社交媒体赚钱和影响他人的价值。从那以后,我一直在与我的粉丝分享我生活的每一个篇章,这是一件非常美好的事情。无论你是大还是小的创作者,社交媒体都会为你打开大门,建立人脉,找到志同道合的人,获得灵感和动力。即使你不想一辈子做网红,社交媒体也能为你打开大门,例如,它可以帮助你推广自己的事业。我鼓励大家不要害怕在网上发布内容,因为害怕别人的评判会让你错失很多机会。人们一定会评判你,你必须接受这一点。你必须放弃那种认为有一种方法可以避免被评判的想法,总会有人不喜欢你,他们会批评你,嘲笑你。接受被评判的事实,当你成功时,那些评判你的人最终会想要成为你。重要的是了解自己的价值和内心,这样别人的评判才不会对你产生影响。当你对自己不确定时,就很容易受到别人评判的影响。你需要通过各种方式来提升自我价值,当你成为最好的自己时,别人的意见就不会对你产生影响。了解你会被评判,努力建立你的自我价值,因为害怕被评判是人们不敢上网的主要原因。很多人害怕冒名顶替综合症,觉得自己不够好,生活不够精彩,无法在网上分享。你需要对自己有信心,对你想要分享的信息有信心,如果你有好的信息要分享,那么你的生活环境并不重要。这也取决于你想成为哪种类型的内容创作者,如果你想成为一个以美学为基础的创作者,那么美学确实很重要。如果你想成为一个以美学为基础的网红,那么美学确实很重要,但你不必一开始就做到最好。从你拥有的开始,开始发布,开始尝试,重要的是分享信息,其余的都会随之而来。很多人害怕被拒绝,害怕别人不喜欢他们,害怕无法成长。人们会拒绝你,人们会不喜欢你,这没关系,不是每个人都会喜欢你。你会找到你的受众,被所有人喜欢通常是一个危险信号。很多人害怕显得做作,其实做作很有趣,意味着你正在享受生活。害怕显得做作的人可能生活得不太快乐,因为他们太在意别人的看法。很多人觉得他们需要成为完美主义者,如果他们创造的东西不完美,那就没有意义去创造。你可以先建立你的社区,然后在过程中不断进步,你不必一开始就拥有所有正确的设备。重要的是开始行动,你会在过程中学习,也许你做了几个视频后,发现自己根本不喜欢做这件事。很多人害怕承诺,因为在线上发展的一个重要方式是投入和保持一致。即使你有一份全职工作,你仍然可以投入和保持一致,我以前在工作的同时,还做着各种兼职,但我仍然抽出时间来创作内容。即使你每天只发布一个视频,或者每周抽出一天来批量录制视频,这也是一种投入。很多人因为内容创作非常耗时而望而却步,这是事实。很多人天生害怕仇恨,当你在网上看到很多关于你的仇恨评论时,你往往会封闭自己。你需要知道你是谁,你需要坚定自己的立场,否则别人会利用你。内容创作需要长期投入,很多人因为各种原因而放弃。在分享你需要为哪些事情做好准备之前,我想先分享一些成为内容创作者的技巧。首先,你需要克服我们刚才讨论的所有恐惧,你需要以一种你是有能力、有价值、有东西可以分享的强大心态开始。很多人害怕现在网上的人太多了,他们的内容不会脱颖而出,但重要的是你分享的信息和你这个人。我的第一个建议是完全做你自己。一开始很难在网上做自己,因为你会觉得你的声音很干,你的个性没有展现出来,这很正常。我已经很多年没有经历过这种情况了,因为我已经发布了很长时间的内容,所以当我自己面对镜头时,感觉就像是第二天性。我丈夫一开始也很难在镜头前展现他的个性,因为他不习惯面对镜头。你需要慢慢适应,让你的个性自然地展现出来,逐渐地去改进。如果你只是发布流行的内容,你的受众不会长期关注你,你需要让他们了解你,这样他们才会因为你而留下。你不希望你的受众仅仅因为你拥有的某样东西而关注你,你需要建立一个多元化的平台,让你的受众了解你。你希望你的受众因为你而关注你,这样你才能打开大门,找到机会,建立一个无论你做什么都会支持你的社区。很多人会告诉你,你需要找到一个利基市场,你需要坚持做一件事。你确实需要找到一个利基市场,你需要关注你想要建立什么样的社区,你想要接触什么样的受众。你需要研究那些成功接触到这些受众的创作者,看看他们在做什么,但不要抄袭他们,你可以从他们那里获得灵感。市场永远不会饱和,因为你分享的信息可能会影响到其他人无法接触到的人。你需要找到你想要接触的受众,但不要只专注于一种视频,你需要制作各种不同的视频。不要害怕尝试一些流行的趋势,将它们与你独特的视频结合起来。如果你想要制作一种独特的视频,但它并不流行,那么你可以先做一些流行的趋势,这样可以吸引更多的人来到你的平台,然后他们就可以看到你制作的那些小众视频,从而更多地了解你。

Deep Dive

Chapters
Lexi recounts her personal journey into content creation, highlighting the evolution of her online presence from TikTok to podcasting. She emphasizes the unexpected opportunities and personal growth that came with it.
  • Lexi's online journey started with viral TikTok videos.
  • Her content evolved from short videos to vlogs and podcasts.
  • She found fulfillment in connecting with her audience and making a positive impact.
  • Content creation opened doors to various opportunities and collaborations.

Shownotes Transcript

Translations:
中文

Breaking up is never easy. But saying goodbye to your old clunky work tools? Well, that's easy. Just repeat after me. It's not me. It's definitely you. You rigid, unfriendly software. It's time to freshen things up with Monday.com. The first work platform you'll love to use. With stunning dashboards, customizable templates, and built-in AI that actually works, switching to a new work platform has never felt this good. So move on to Monday.com.

This episode is brought to you by eBay. We all have that piece. The one that's so you, you've basically become known for it. And if you don't yet, Fashionistas, you'll find it on eBay. That Miu Miu red leather bomber, the Cousteau Barcelona cowboy top, or that Patagonia fleece in the 2017 colorway. All these finds are all on eBay, along with millions of more main character pieces backed by authenticity guarantee. eBay is the place for pre-loved and vintage fashion. eBay. Things people love.

Hello, my beautiful people, and welcome back to the Moments Podcast. I'm your host, Lexi Hidalgo, and today we're going to be doing a very asked for episode. I want to warn you, I'm a little bit under the weather, so my brain's going to be mumbo jumbo like it always is, but I want to talk about content creation today. We're going to go through some of the fears that you might have when it comes to posting online, and I'm going to talk about some of the fears that you might have when it comes to posting online.

Some of my tips and tricks on how to post online and some of the things that you need to be prepared for if this is something that you actually want to commit to. So this episode has been asked for many, many times by many different people in many different ways. So I thought I would just put everything in one. And this episode might either leave you

Wanting to become a content creator yourself or never wanting to be anywhere near the internet. Both are possible. And to be honest, on most days, I feel both. So that's that. I'm very excited to share with you. You might be wondering, Lexi, what the heck are your qualifications? If you don't follow me elsewhere, which is always fine.

odd for me to think about because in my head, my platform originally grew from TikTok. That is where most of my followers came from. And I have people reach out to me on Instagram and say, oh my gosh, I found your podcast, but like I've never seen your face before. And I go, what do you mean? So it's really cool to know that there's people who listen to the podcast who maybe don't know anything about my story. Like it's really, it's

heartwarming for me because I think my favorite way that I've ever grown and my favorite platform that I have, no offense to the others, is being able to just talk to you guys on the podcast and be able to get deep and have conversations and just build this really personal, beautiful community.

But what I was going to say is that most of my following is on TikTok. I have 2.7 million followers over there, which is pretty crazy. I hate saying that number sometimes when people come up to me and it's like usually high school boys, they come up to me and they're like, how many followers do you have? I can't even say the number out loud because like to me, that's weird and that's not what it's about. But just as far as you guys wanting to accept my tips about content creation, I wanted to tell you guys where I was at. I have like

I don't know how many followers on Instagram because it's always changing. Like it tells me a different number on my computer versus my phone. But that's aside from the point I have like 750,000 plus over there. So I know a thing or two about growth. I know a thing or two about what it can do to your brain, what it can do to your reality. And I want to tell you guys all the good and all the bad. And first, before I do that, I'll tell you a little bit about my story, a little bit how...

I got started online because everybody has such a different story of how they come to content creation, how they come to influencing. Some people work really hard at doing it. Some people, it literally happens overnight and they didn't even ask for that. I would definitely say that how I became a part of this quote unquote industry was a mix of both of those things in college. It was 2019 and TikTok was first getting popular and I first downloaded it. I wanted to go viral online.

so badly, but not for any real reason other than like, I just thought it would be cool to have a viral video. So I was doing every cringy trend you could imagine. I actually scrolled back to the top of my TikTok recently because on your, on a desktop, you can filter your videos from earliest to latest versus, you know, most recent to the earliest. And

And it was painful. It was really painful to see the beginning of my TikTok. And I'm really grateful that most people don't take the time to scroll all the way down there because I've been posting sometimes four videos a day for the last five years. Nobody's getting down there even if they tried.

Aside from the point, I really wanted to go viral, not because I wanted to be a full time content creator, not because I wanted to be an influencer. I was still in school full time. I was also nannying for three different families in college. I was on my grind, like really on my grind. I was working five jobs. I had an internship. I was doing a catering job. And then, like I said, I was nannying for these families and I loved it. Like being a

My own boss woman has always been something that I've loved doing. My parents had me working at a very young age and I have to say, I am so grateful for it. If you are young and you're in high school and you don't have a job or even college and you don't have a job, I highly recommend doing something. I think that it just gives you,

such a valuable understanding of money and like what it feels like to make your own money and spend your own money and just be your own, your own like boss in a way. Even though I was working for other people, I think there was something really fulfilling for me to just like make my own money. And I also think that in college, I was surrounded by a lot of people who were given these monthly allowances, these weekly allowances, and they were just like given money to spend. And I think that they spent their money very differently than I spent my money. And I think that just

over time, something about that has really motivated me to be a boss woman. And I think that a lot of times I get in my head and I'm like, I'm just an influencer. This isn't a job. Let's be real here. And I know that this might not to ruffle feathers at all. I don't think this is feather ruffling, but being an influencer is a full-time job. It pays the bills. It makes money. And if it's making money, it's a job. So we'll get into that later. Beyond the point, just wanted to shout out

working because it is hype. So I was working in college. I was making videos just to go viral. And I eventually COVID hits and we all get sent home for a whole semester. And while I was at home, I had the same goals. I just wanted to keep going viral. So like I was making videos, trying to get people from the hype house to see me like cringy, cringy, cringy dancing videos, like tagging Bryce Hall. Ew. Of all people, I wanted Bryce Hall to notice me.

There's nothing more disgusting than that ever. Sorry, but I don't like him at all. Anyways, moving on.

I was posting all these videos to go viral. And I think it's really important to acknowledge here and really important to note that where I grew up or where I was making these videos was in South Florida. It was during quarantine, so nobody could go outside. But in Florida, the rules and regulations were a little bit lighter. Like I was still working at a surf camp at an outdoor summer camp. And I remember at the time people were like really upset about that, but I wasn't

Going against any rules, like Florida just had very different rules and regulations than other states did. We still had to wear masks and such and such. But I was outside a lot and it was the middle of winter in most places in Florida and the winter is very beautiful, sunny. So I really acknowledge that I think that a lot of people stayed and watched my content because they were amused. Like, how are you outside? How is it sunny? Where are you? Do you live in Hawaii? Like, where is this?

And I started taking people through days of my life. I would vlog my life. And when I go back and watch those videos, I really do strongly believe it used to be a lot easier to go viral because the quality of content that I was creating was so bad. Like it was not, it was horrible. I was filming in app. I was doing these voiceovers with pauses. And anyways, it was a different time. What was trending was different. And I think that like what the content we create now wouldn't have gone viral then and vice versa. So yeah,

doing these day in the life's doing these, what I eat in a days. I was doing these workouts in my parents' backyard. And eventually that transitioned to me making coffees every day. And when I would make these coffees, I would just share some words of wisdom. And I think it's really important to acknowledge too. I maybe didn't always want to be an influencer, but I always wanted to be able to impact people. I always wanted to be able to help people have a better day, help people feel less alone, help people just feel

better in general. When I was 13, I became a yoga teacher and I made this Instagram called Lex Yoga. It's still out there. You guys could look at it. And it would always be a photo of me doing a yoga pose and some

inspiring caption or piece of motivation or piece of inspiration. Like I always wanted to share a positive message. And I think that was always my goal. No matter what I did in my life, I knew that I wanted to impact people in a good way. And I'm really grateful to be able to, you know, have this podcast now and talk about all these things and still be doing that in a way that I never would have expected to.

But it really started with those coffee talks, I would say. That's what they were called. Making my coffee, giving some advice. Eventually, like, I just made the coffee so elaborate. And I couldn't even drink them anymore. But I just wanted more time to be able to give a longer message. Because at the time, videos had to be under a minute. And then I would just, like, always give a coffee, give the coffee to my mom or my brothers. Or I would take two sips and never finish it. And it's just so funny to really look back on. And then I did end up moving to Hawaii. I lived out there for a while. I think that that was also really...

pivotal point in my online growth. And I think what I was thinking through all of this was, I'm just going to keep posting. I'm going to keep taking people through my life, doing day in the life, doing trends, doing whatever it is that I was doing. I will say that during that time, my mindset, my self-worth, my confidence,

was so high in a way that I did not care what people had to say about me. I did not care if people were sending my content in group chats. I did not care because I was watching how rewarding it was to grow. And I was watching how rewarding it was to be able to make money from social media and reach a community and reach all these people and impact their life in some way, shape or form that I got to the point where I did not care.

what blank from high school had to say about what I was doing. But it's not even like I was thinking about it. Like genuinely, that was the key. I didn't care for one second. I didn't think for one second, what if somebody sends us in a group chat? I tweak more now about what people think of me in my real life, in my real circle than I did then, which is crazy because my content then was probably sent all over. But I was confident. I didn't think twice about doing it. And that is really key, but we'll get into that.

So yeah, I lived in Hawaii, kept posting. And then ever since then, I have really just like taken my followers, my audience, my community through every chapter of life. I started this podcast in 2021, October. Now it's crazy. It's 2025, June. And here we are. And I just have kept posting and I kept taking everybody through every single journey of life. And I think that's a really beautiful thing about being able to be a content creator. You have so much opportunity.

Big creator or small creator, being a part of the online world of social media will open doors for you. Whether you realize it or not, it will open doors for you. It will network you with people. It will build your community of people who like similar things in you as you have similar interests as you. You will meet people from across the world, across the country. You will get ideas. You will be inspired. You will feel motivated. You will feel unstoppable.

And I think that is one really cool thing about social media is that even if you don't want to be a quote unquote influencer for your whole life, it can open doors for you. If you want to have your own business, if you're going to need to market that business, having an online platform is so helpful. Like my husband, for example, he, which sidebar, we need to do a whole podcast episode on that. I know some of you guys have questions, but Gabe is a personal trainer. And at first he was a little nervous to post online, but the thing is,

If he's posting online, he's going to be able to find so many more clients. He's going to be able to expand his reach from something that is in person to something

all around the world. He's going to build community everywhere. He's going to be able to online train people. He can sell programs. And again, the opportunities are endless. If I can encourage anyone to do anything, well, there's a lot of things I want to encourage you to do, but one of them is to not be afraid to post online. Don't be afraid because it is so pointless and it is so silly and you are missing out on so much opportunity by just being afraid of judgment, which brings

brings me into the main list I wanted to start with here. I know I've been talking for a long time, but these might be some things that you're afraid of when it comes to posting online. And I'm going to take you through each of these bullet points that I wrote, made an outline, go me, and my thoughts on them as somebody who's been doing this for a long time. You might be afraid that people are going to judge you. Okay. Here's the thing. People are going to judge you. You're going to have to be judged. You're going to have to

Let go of this idea that there's a way to go about being a content creator or becoming an influencer or sharing yourself online or sharing your personality online. There's no way to go about it without being judged. Somebody is not going to like you. People get really upset at other people for putting themselves out there and taking a chance and taking a risk that they themselves are too afraid to take a chance of.

They're going to judge you. They're going to find something to dislike about you. They're going to find something to point out about you. They're going to cringe at you, laugh at you, laugh with their friends about you. You have to get over that because it's not something you can avoid. I think a lot of people say like, don't be afraid of judgment. Just be yourself and nobody's going to judge you. That's a lie. Just get used to being judged. Just recognize that you will be disliked. You will be judged.

roast it until you get to a point of success that people eventually want to be you and then they just like leech onto you. That will happen too. But don't be afraid of judgment, okay? No, this is where knowing your self-worth, knowing your heart, knowing the message that you want to spread becomes very important because if you are sure of yourself, nobody's judgments will have any pull on you. Do you know what I mean? Judgment only has pull on you when you are

aren't sure of yourself. And it's weird because I experienced this fear of judgment kind of on a cycle. For many years, I didn't care. I had a strong sense of self-worth. I knew what I was doing. I was confident in what I was doing. And then there's phases of my life, especially more recently, where I'm re-afraid of judgment. And it's really easy for me to acknowledge that I'm afraid of that judgment because I'm not even fully sure of myself.

And that's human. That's the cycle of life. That's where we have to come in and do the work. You know, we have to get our journal out. We have to go to therapy. We have to fill our time with things that fill us up. We have to just figure out who we want to be. The more that we're acting in that version of our best self, the less room there is to let people's opinions have any pull on you.

So know that you will be judged. Work on building your self-worth. Those are really big steps because fear of judgment is probably, I'm no researcher, but if I had to do a study out of everybody that I've ever talked to, every conversation I've ever had about people who want to get online but won't do it, fear of judgment is probably number one, okay? Another thing that people fear they're going to experience is like imposter syndrome. You're going to think, oh,

I'm not good enough to do that. My life isn't cool enough to share online. This person has this and that's why they're viral. I couldn't do that with what I have. Wrong. Again, this goes back to just knowing that you need to know yourself. You need to be confident in who you are. You need to be confident in the message that you have to share. And let me tell you one thing. If you have a good message to share, it does not matter whether

what your surroundings look like, what your details of your life look like, what your friendships, what your relationships, where you live looks like. It also all depends on the kind of content creator you want to be. If you want to be somebody who is

And I guess I can get into that a little bit later, but I'll just touch on it now. If you want to be somebody whose platform is built off of aesthetics, there's zero harm in that. There's so many different niches and types of influencing that you can do that if you want to be an aesthetic influencer, yes, aesthetics will matter. You do have to have certain things, but you don't have to start with the max of the max.

to start posting, to start experimenting. Say you want to be a fashion influencer, but you don't have a good spot to do fit checks. This might sound really silly to people who aren't chronically online, but for those of us who are, and for those of you who want to share your sense of fashion and your sense of style, just start working with what you got. If you have a good outfit, the background might not matter. But I know that that's like a common thing that people think about, you know? How is this going to go viral if it's not aesthetic? Get over the aesthetics and

And just get to the message. What do you want to share? And start sharing that. The rest comes after. It follows. Another thing, a lot of people are just afraid of rejection, that people are going to dislike them and they're not going to be able to grow.

A moment of silence because we've gone over this many times now. People will reject you. People will dislike you. Doesn't matter. Not everybody's going to be your cup of tea. You don't like everybody in the world. You can try to tell yourself that you do. There are certain creators who you're just like not into. You wouldn't engage with their content. You don't really care what they're up to. Other ones, you want to know everything about what they're doing.

It doesn't mean anything negative against the ones that you are disinterested in. You know what I mean? You're going to find your people. You're going to find your community. And it's better to be rejected. It's usually a red flag to be liked by everybody. I'm just saying.

Quick little intermission and you guys know we've talked about this one before but I'm telling you about ZocDoc today, okay? ZocDoc is the most incredible thing ever. I can't tell you how many times I've needed to go to the doctor and I just push it off. I say I'm too busy or it'll get better on its own or I don't need help or I just don't really want to know.

But trust me, you guys, I don't think that we should be doing that. We live in a world where we have so much power to know what's going on in our body. And what's really cool about ZocDoc is that it's a free app and website where you can search and compare high quality in-network doctors and click instantly to book an appointment. I think a lot of the times we put off booking a doctor's appointment or going to the doctor because of all the steps that it takes and how much work it is. But ZocDoc makes it really easy. You can filter for doctors who take your insurance, are located nearby, or are a good fit.

fit for any medical needs you may have. And they're also highly rated by verified patients, okay? We don't want you going anywhere that you shouldn't be. I love ZocDoc and I think that you guys should look into it. It is the best thing ever. So stop putting off those doctor's appointments and go to ZocDoc.com slash Lexi to find and instantly book a top-rated doctor today. That's Z-O-C-D-O-C dot com slash Lexi. ZocDoc.com slash Lexi.

I'm not switching my team to some fancy work platform that somehow knows exactly how we work. And its AI features are literally saving us hours every day. We're big fans. And just like that, teams all around the world are falling for Monday.com. With intuitive design, seamless AI capabilities, and custom workflows, it's the work platform your team will instantly click with. Head to Monday.com, the first work platform you'll love to use.

A lot of people are afraid to be cringe. Yeah, don't be. Don't be. Who cares? Being cringe is fun. Being cringe is meaning that you're enjoying your life. I think that people who are afraid to be cringe are

like live a less happy life because they're just like afraid too much of what people are going to think of them. And I say that with a whole lot of confidence, but I am also somebody who's afraid to come across as cringe. If there's people around me, I'm afraid to take a video of myself. If I'm at the beach and I want to go do like a little sunrise dip and there's people, I'm scared to bring my phone because I do unfortunately still care what people think, but it's, it's a learning journey. It's a learning process. You don't just like delete these feelings completely. Um,

But if you can, I encourage it. But if you can't, we just work through them as we go. A lot of people feel like they need to be a perfectionist where they feel that if what they're creating is not totally perfect, it's pointless to create. That's not true. You start building your community and you build as you go. Your community will grow with you. But

Just because you don't have the right equipment or the right mics or the right background or the right camera or the right newest iPhone or whatever it is that you're in your head about that you're like, I need this before I start. You don't just start. You will learn as you go. You might make a few videos and realize I don't even like doing this. Why am I going to spend $500 on a camera? You know what I mean?

A lot of people are afraid of commitment because, you know, one of the most important ways to grow online is to be committed and to be consistent. You can be committed and be consistent and still work a full-time job. I will tell you, when I first started this, my life looks very different now, so I can't come from a place of speaking now, but when I first got online, I was working a 7.30 a.m. to 4 p.m. job Monday through Friday,

Pretty much every day. And then after that, I was working. My schedule was all over the place because it was very random, but I was doing catering job, nannying. I was doing 18 trillion things and I still made time for content creation because you can. Is it easy? No. But even if you're committing yourself to one video a day or you're batch recording them in one day out of the week, you're dedicating your time to videos and then you're posting once a day.

There's a way to do it, but it is key and it is important. And that's, I think one thing that steers a lot of people away from creating content is because it's very time consuming. And it is, I won't deny that. A lot of people are afraid of hate naturally. So think about when you're

You know somebody in person and you know that they don't like you. It's really hard to be yourself in front of them. That happens really quick online. When you see a bunch of hate comments about you, you tend to shell up. You tend to believe these people are right if they think your personality is annoying or your voice is annoying or what you have to say is pointless. Unfortunately, because we are human, we start to believe those things and over time we shell ourselves up. This is where knowing who you are,

knowing where you stand knowing what you want to be like is very important because otherwise people will get the best of you I can't tell you how many creators grew at the same time that I grew during quarantine during COVID and just gave up on this after a certain point because any of these reasons the thing about content creation and influencing is you really you have to play the long game

You have to be locked in for a very long time. Now, a couple of things you need to prepare for, because again, I told you I'm just going to give you everything, everything I'm going to lay it out on the table. Actually, before I tell you what you need to be prepared for, I'm going to tell you some tips on how to become a content creator, an influencer, whatever you want to be, because I think that we should go over that first. I think you need to

One, get over everything that we just talked about. You have to work through all of these fears before you even start and you have to go in with a strong mindset that you are capable, you are worthy, you have something to share. A lot of people just get afraid that there's too many people online now and their content isn't gonna stand out. Your content might not stand out, but the message that you have to share and the person that you are will stand out. So my first tip for you is to be yourself fully.

And one thing that I really do notice is that it's hard to be yourself online at first because

You'll put yourself in front of the camera or you'll start taking videos and you'll do voiceovers and you just feel like you sound really dry and your personality doesn't show. This is very natural in the beginning. And I really, I haven't experienced this in many years because now I've been posting for so long. So when I put a camera in front of my face, when I'm by myself, it feels like second nature. I still don't know how to let my personality show if like other people are in the room when I'm recording. I don't know why it's really, really random, but yeah.

My husband, for example, when he first started posting, he wanted to, he has the most wonderful, vibrant, beautiful personality. And he's like the funniest, most awesome person in the world.

And when he first started making videos, he could not get that across on camera. He had a really hard time doing it. And that's just because you have to get used to it. You're not used to a camera being in your face 24-7. You're not used to posting your personality to the public, even if five people see it or 500,000 people see it. It just takes time. So don't feel like influencing isn't for you just because you don't know how to talk on camera. Let that come naturally. Let yourself work on it over time and improve.

show your personality. Once you get to a point where you feel confident to do so, let yourself do it slowly, build up to it. But the reason that I really strongly recommend that is because people aren't going to follow you. You're not going to build longevity in this industry if you're just posting to trends, if you're just posting what's working right now, what's aesthetic right now, what's trendy right now.

You want your audience to get to know you because you want them to stick around for you. You don't want them to stick around just because you drive a nice car. I don't know. I chose something random because one day you won't have that car. You don't want to build an audience all based off of one thing in your life that is not going to be there forever. Build a diverse audience.

platform. Okay. But most importantly, a platform where your audience gets to know you, you want them to follow you for you because that's where you're going to open doors. That's where you're going to find opportunity. That's where you're going to find a community that is going to stick around for you regardless of what venture you take, where you go, what you do. The people want you, just you.

I'm not a fool, I'm not a fool

Now is the time, okay? Thrive Cosmetics Liquid Lash Extensions Mascara will be the best thing that you ever put on your eyelashes. Trust me. It's a vegan tubing mascara. It has over 40,000 five-star reviews with good reason, okay? There's six different shades. Your lashes look so long, okay? And then you don't turn into a raccoon because it just comes off.

In little tubes like it is the best thing ever and I mean it and one thing that I think is really cool about thrive cosmetics as well Is that they've donated over 150 million dollars worth of product and cash funds to over 600 Giving partners across the u.s. I love a company that not only has a great product, but also gives back to the world It is really incredible and that is something that is really important to thrive cosmetics They have a thousand trillion amazing products But i'm always going to be telling you about the mascara and the brilliant eye brightener because those are my go-to products

You are going to love them. So try your new trusty favorites with an exclusive set. Guys, I'm not even joking. Get this, okay? New customers can get the Liquid Lash Extensions Mascara and a mini-sized Brilliant Eye Brightener, which, by the way, will last you forever, at a special set price with free shipping at thrivecosmetics.com slash moments. That's Thrive Cosmetics, C-A-U-S-E-M-E-T-I-C-S dot com slash moments. Bye.

With a Venmo debit card, you can Venmo more than just your friends. You can use your balance in so many ways. You can Venmo everything. Need gas? You can Venmo this. How about snacks? You can Venmo that. Your favorite band's merch? You can Venmo this. Or their next show? You can Venmo that. Visit venmo.me slash debit to learn more. You can Venmo this, or you can Venmo that. You can Venmo this, or you can Venmo that.

The Venmo MasterCard is issued by the Bancorp Bank, and a pursuant to license by MasterCard International Incorporated. Card may be used everywhere MasterCard is accepted. Venmo purchase restrictions apply. Next, a lot of people will tell you that you need to find a niche, that you need to...

stick to one thing and one thing only. And I think that, yes, you do need to find a niche. You do want to really pay attention to what kind of community do you want to build? What kind of demographic do you want to reach? Do you want to reach new moms? Do you want to reach teenage girls? Do you want to reach old creepy men? Don't recommend that route whatsoever, but figure out what audience are you trying to target? Okay. Then figure out

What are creators who successfully are reaching this audience? What are they doing? What kind of videos are they making? What kind of conversations are they having? Pay attention to these things. Not for you to just like copy and do exactly what somebody else is doing. That is never a good way to grow. And it's never going to be long lasting if you do it that way. I will be completely honest with you. Don't. Don't do that. But that doesn't mean you can't use people for inspiration. That's the beauty of content creation. That's the beauty of

Having endless access to so many different people and so many different eyes, like the market is never too saturated. There's never too many people doing content creation because what is going to be your valuable message is going to impact somebody that somebody else's might never reach. So yeah, figure out what audience you want and kind of niche, kind of niche. When I say kind of niche, I mean niche in the demographic you want to reach, but don't niche in one kind of video.

Picking one video to stick to for your whole life is not going to work. It's not going to work at all. So make many different kinds of videos. Don't be afraid to do some trends. Mix it all together, okay? Mix a video that is uniquely yours with a trend that you know is going viral. Because to be completely honest, if you...

If you figure out this one kind of video that you really want to make, that you really want to reach people, but it's not necessarily trending and there's nothing, it's not gaining traction right off the bat, do trends. More trends will bring more people to your platform, which will bring them to those smaller videos that you create, which will help them get to know you more. You know what I mean?

So do that. Okay. Diversify the content that you create. Don't be afraid to just do one thing and then see what works. One, pay attention to what videos get the highest engagement, but then two, pay attention to what videos you enjoy creating the most, because the goal is for you to find a way to make the videos that you enjoy creating the most, be the ones that get the most engagement. And then that's how you build something that you love to create.

You don't want your life on social media to be a constant drag of just trying to chase followers and chase trends. That's where it's going to get exhausting and that's where it's not going to be long lasting. You want to love what you do and you want to love what you create. So evaluate first before you even get into this online world. Is this something that you want to do? Do you want to build a community and share parts of your life or share a message with people? If that's the reason that you want to do it, I think you should continue to do it. But if you want to do it for these people,

materialistic reasons, it might not be something for you because it is something that you're going to have to upkeep for a very long time. Start with a couple of platforms. You don't need to immediately jump into doing YouTube, Instagram, TikTok, Snapchat, Pinterest, like pick one or two. I started on TikTok and Instagram over time.

Like two years after I started online, I started the podcast and so and so. Now I sometimes post on YouTube, but not really. But I should be. I really want to. Be consistent. Like I was saying before, you've heard this one a million times, but you need to post every day, post every day or batch record or...

post multiple times a day. I will tell you when I first started posting, I was posting anything and everything like on my Instagram stories, on my Instagram posts, I was posting daily. I was locked in. Okay. But you don't have to post four times a day to be consistent. You just have to create consistently in your life with it because otherwise it's really easy to forget. And the thing about growing online is that if you forget for two weeks that you're supposed to be making videos, sorry, you're kind of putting yourself back at square one.

Mix types of content. We talked about that before, but do certain trends. Okay. Do tips for this. Do day in the life. Do here's how I cook this. Again, explore adventure, especially if you want to be some kind of lifestyle creator. There's so much freedom in the different videos you can tap into and you can play around with. So just do it all. And the next one is to

engage with your audience. I will tell you when I first got online, I was replying to every single DM. Now I don't really open my DM request just because sometimes it can get a little bit like overwhelming because now I've moved on from one to two platforms and I'm low-key all over the place. And my brain is like low-key always fried, but we'll get into that conversation after this one. Engage with your audience. Okay. Reply to comments, answer DMs, like know that your community is what is going to give you these opportunities. You have to

If you get into being on being an online person and you want to be an online creator, but you don't care about the community that you're going to build, you're in this for the wrong reasons. The coolest thing about my job to me is the relationships that I get to build with people all around the world, the community that I get to have, the friendships that I've built through being online. Those are the things that matter.

Okay, don't just do this for the PR or for a brand trip, whatever it may be, whatever it is that you're searching for, evaluate your own heart and figure out if you're in this for the right reasons because eventually it will show. Okay, engage with your audience, love your audience. They deserve your time and your energy because they give you these platforms and these opportunities.

Know your worth. We've went over this a million times, but genuinely just like know the kind of person that you want to be. Stand strong in your goals and your intention and your integrity and your heart. Like don't let people tear you down. Don't let people shell you up. Don't let people make you afraid to be yourself because that is your gift. Being you is a gift and sharing that online is a gift. Okay. If you're not a crappy, mean, horrible person.

That's another thing. If you want to be online, you need to actually be a good person in real life because the internet is not forgiving. It is ruthless. If you've done bad things, it will know and it will call you out for them. It doesn't mean you can't grow and change and be a good person, but just really evaluate that you're a good person now and evaluate that you are being the same person online as you are offline. I think this is another thing that is really crucial to your growth and your success in this industry is

You have to be the same online as you are offline. You can't just like build this facade of an online persona and then be somebody completely different in person because one, that sounds so exhausting. Two, you're not going to find longevity in it. You know what I mean?

Um, and that's all I'm going to say for today. I was going to go through like some things that you need to prepare for when it comes to being an online creator of any sort. But to be honest, guys, I'm just like really not feeling well. And we're going to save that for another time because I want to give you all of my love, all of my attention, all of my commitment to this conversation. And I feel like I'm getting to a point where I'm just speaking without speaking from my heart because I feel not well.

So we're going to leave it at that because I love you guys too much to talk for no reason. And I'm so grateful for you. And thank you for following along on my journey. And I hope that this can encourage you just a little bit to not be afraid to just get online. Okay. It's fun. It is rewarding. It is beautiful. It is a really, really, really cool opportunity that we all have right at our fingertips. So don't let any of these silly reasons stop you from getting online because you deserve to be

Go change the world one person at a time. Okay. Even if your video gets three views and one of those views, you make a difference in their day, in their life, in their week, whatever it may be, you've made an impact. And then they're going to go make an impact on somebody else. And it's just like the beautiful cycle of life. So I love you guys. I'm proud of you every single day. I'm so grateful for you. And we'll talk soon. We'll talk in two Wednesdays from now or Fridays. Lately, I've been doing

Some uploads Wednesday, some uploads Fridays. But yeah, love you guys endlessly. Don't forget to follow along on all the other platforms. And don't forget to order the Moments Guided Journal if you want to start journaling. It's the best thing ever. I love you. Bye. When we started writing our thoughts down on paper, it opened up endless possibilities. Ideas could grow beyond the borders of the mind. And it changed the world. Somewhere along the way, we lost touch with paper. Distracted by devices made for every purpose except for thinking and focus.

On edge, waiting for the next notification. But what if new technology didn't pull us away from paper, but brought us closer to it? Listen. That's not paper. It's the sound of the new Remarkable Paper Pro, rewriting the future. A paper tablet with a true color ink display, gentle reading light, and unheard of tactility.

with digital features for taking notes, thinking, and organizing without any distractions. Paper is about to change the world again. Get your Paper tablet at remarkable.com today.