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cover of episode Ideo layoffs and the end of design thinking

Ideo layoffs and the end of design thinking

2023/11/22
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Most Innovative Companies
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L
Liz Stinson
M
Miguel Leal
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Liz Stinson：设计思维作为一种创新方法，其核心在于以用户为中心，强调同理心。然而，其在实际应用中存在局限性，例如过于简化问题解决过程，难以预测现实挑战，且缺乏包容性和公平性。IDEO作为设计思维的代表公司，其传统服务需求下降，部分原因是企业可以自行学习和实践设计思维。IDEO正在经历转型，可能更侧重于营销业务。 同时，斯坦福大学设计学院也对设计思维进行了反思，更加注重伦理问题，将伦理课程提前至学习初期。 Miguel Leal：SOMOS公司专注于简化墨西哥菜的烹饪过程，目标是成为墨西哥食品领域的“意面和酱汁”。公司注重食材品质，与墨西哥当地种植者和厨师建立合作关系，并通过Abuela AI等创新营销手段，鼓励更多人在家烹饪墨西哥菜，减少点外卖。

Deep Dive

Chapters
This chapter discusses the concept of design thinking, its origins, and its evolution. It explores how IDEO, a leading design firm, popularized this methodology and how it has been applied across various industries. The chapter also delves into the criticisms and limitations of design thinking, and how it has fallen out of favor in recent years.

Shownotes Transcript

Ideo is one of the most famous global design agencies in the world. Founded in 1991, it is celebrated for popularizing the modern corporate mantra of design thinking). It’s also known for a top-tier client list including companies such as Coca-Cola, Disney, and Apple, with estimated) annual revenues of more than $100 million. But Ideo has been shedding employees since 2020). This is the second round of layoffs in 2023 alone. Ideo has since confirmed to Fast Company that it’s eliminating 32% of its headcount this year. Fast Company Senior Editor Liz Stinson breaks down the reason for the layoffs and what this means for "design thinking."

For more, check out Mark Wilson's piece on Ideo )

"People thought we were crazy." Somos cofounder and CEO Miguel Leal wanted to bring authentic Mexican food to people's kitchens. "It was time to move the cuisine forward," he said. "Eighty-two percent of Mexican food comes from a restaurant. That is not the same for Italian food. That is not the same for Chinese food. That is very peculiar to Mexican food. And because of the size of the market, it's a $68 billion market. We just thought, what a great opportunity to become the spaghetti and sauce of Mexican food."

And speaking of home cooking, Happy Thanksgiving!!

For more MIC behind-the-scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!

*Correction: We said former Ideo CEO Tim Brown was associated with the d.school at Stanford University but he is not. *