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cover of episode Lilly Singh on being intentional when creating new projects

Lilly Singh on being intentional when creating new projects

2023/12/13
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Most Innovative Companies
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Lilly Singh
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Yasmin Gagne
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Lilly Singh：从独自创作YouTube视频到参与电影电视制作，她的创作历程发生了巨大转变。早期独自创作让她全面了解创作流程，但也让她压力巨大，难以在各个方面做到精益求精。如今，她更专注于单一角色的扮演，并能更好地与团队合作，充分发挥自身优势。她创立的Unicorn Island Productions致力于创作反映真实世界的多元化故事，尤其关注弱势群体的视角，并让女性角色成为故事的核心。她认为真正的多元化代表着各种类型的故事，包括那些挑战刻板印象的故事。她制作的儿童动画片《Mindful Adventures of Unicorn Island》旨在向孩子们传授正念练习，并以此作为对年少时期的自己的致敬。在人才培养方面，她积极寻找和培养多元化人才，但同时也面临着行业中存在的“再次证明”偏见。她即将上映的电影探讨了女性赋权、羞耻感和性等主题，并预计会引发观众的各种反应。 Yasmin Gagne & Josh Christensen：两位主持人与Lilly Singh 就其创作历程、公司理念、对行业现状的看法以及对一些社会现象的观点进行了深入探讨，并穿插了一些轻松的游戏环节。

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Lilly Singh expresses her doubts about her ability to succeed as a content creator if she were starting today, particularly on platforms like TikTok, due to the rapid pace and short-form nature of content, contrasting it with her preference for deeper, more thoughtful storytelling.

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From YouTube to late night to actor to writer, Lilly Singh has always been a storyteller. In that vein, she started a company called Unicorn Island Productions a few years ago. The company has both a production arm and a nonprofit arm, which is Unicorn Island Fund. Singh told us that the company's mandate is simple. It's making stories that look like the real world. That means making stories that highlight underrepresented voices—which, more and more that's becoming South Asian voices—and ensuring that women are at the center of the stories. The company recently released a kids' animated series called The Mindful Adventures of Unicorn Island. The series comprises a quick 10 episodes that teach kids one mindfulness exercise each episode. And they're free on YouTube.

"And it's so meaningful to me because [. . .] it's kind of like a love letter to younger Lilly, because in my adult life, meditation and mindfulness and mental health are so important. But admittedly, when I was younger, I knew nothing about this. It was never discussed in school or at home. If kids could learn how to meditate and regulate their emotions . . . just know that feeling things is okay and how to deal with that and how to reconcile that, that would be amazing."

For more MIC behind the scenes, check out Yaz at @yazzyg on Instagram and Josh @joshuagchris on TikTok!