Most Innovative Companies series roundup!
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Welcome to Most Innovative Companies. I'm your host, Yasmin Ghani, joined by my producer, Josh Christensen. Hey, Josh. Hey, Yas. You constantly would hear and read, TikTok, Elf Chipotle, TikTok, Elf Chipotle. One day, I woke up, I got in the shower like I normally do, and in my head, it was ringing, TikTok, Elf Chipotle, TikTok, Elf Chipotle.

I think it's like a long time coming. I think it's nice that finally, you know, people are able to celebrate their love of weed and the things are moving in that direction. I mean, they still have a long way to go, honestly. Weed is still much harder to get than alcohol, even though alcohol is much more dangerous. One of the biggest myths is that only rich people invest.

"Nah babe, how do you think those rich people got rich?" Frankly, I would say most rich people are incredibly lazy. Much, much lazier than the average blue-collar employee. Starbucks, much like Skims, is maybe at the slight premium their way to innovate to keep us engaged. If it's the Frappuccino or the pumpkin spice latte, these drinks are not part of the American vocabulary and they made that market.