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cover of episode Perplexity CEO slams Google

Perplexity CEO slams Google

2024/5/22
logo of podcast Most Innovative Companies

Most Innovative Companies
AI Deep Dive AI Chapters Transcript
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A
Amy Farley
A
Aravind Srinivas
J
Jeff Beer
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Amy Farley：Perplexity AI 是一种新的信息搜索方式，它结合了大型语言模型和搜索引擎的功能，提供简洁、可靠且有来源标注的答案。它像 ChatGPT 和维基百科的结合体，但数据来源更广泛。与 ChatGPT 相比，Perplexity AI 更简洁、可靠，并能引用信息来源。Perplexity AI 目前专注于产品本身，而 Google 需要兼顾用户和广告商的需求。Perplexity AI 使用多种大型语言模型，并有自己的模型正在开发中。它提供智能的后续问题，帮助用户更有效地获取信息。Perplexity AI 发展迅速，用户数量和融资额都很大，但未来可能需要考虑广告模式来实现更高的盈利。答案引擎的出现对依赖网站流量的媒体机构构成了挑战，但高意图用户仍然会访问原始网站。Perplexity AI 的目标不是垄断市场，而是与整个互联网生态系统共同发展，其成功依赖于互联网上高质量内容的持续创作。Perplexity AI 致力于保持独立性，成为大型科技公司之外的替代方案。 Aravind Srinivas：Google 的 AI 功能命名混乱且缺乏一致性，并且没有动力始终为每个查询提供 AI 概述。Google 的 AI 功能会优先考虑广告收入，而不是用户体验。Google 的 AI 功能改变了用户对搜索栏的预期，导致产品体验变差。Perplexity AI 提供一致的用户体验，用户清楚知道会得到什么。Google 的 AI 功能界面混乱，而 Perplexity AI 的界面简洁明了。Perplexity AI 的目标不是垄断市场，而是与整个互联网生态系统共同发展。

Deep Dive

Chapters
Perplexity CEO Arvind Srinivas discusses how his company's AI answer engine differs from Google's approach, focusing on user intent optimization and a cleaner user interface without the clutter of ads.

Shownotes Transcript

By now, we’re used to talking to AI chatbots, and we’re used to googling something to find an answer. Last week, though, Google launched a new feature that combines the two called AI Overviews. The feature—which many users are already trying to turn off—is designed to reduce the number of searches users have to make. But the idea of combining a chatbot, search tool, and encyclopedia has actually been championed and refined by a two-year-old startup called Perplexity. The ambitious startup, which calls itself an Answer Engine, has been funded by the likes of Jeff Bezos and Nvidia. The stakes are high: If Perplexity can pull off its mission, the company could become—according to some—a Google killer. Perplexity’s CEO Aravind Srinivas spoke at our Most Innovative Companies Summit last week, and had some choice words about Google’s new features and the future of his own company. We spoke to executive editor Amy Farley to unpack what he said.

Then, we chatted with ‘Fast Company’ senior staff editor Jeff Beer about brand apology ads and E.l.f beauty)’s recent study on how there are too many dicks across U.S corporate boards.