We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode SKIMS’ CEO on how Kim Kardashian is like Michael Jordan—and Starbucks

SKIMS’ CEO on how Kim Kardashian is like Michael Jordan—and Starbucks

2023/8/16
logo of podcast Most Innovative Companies

Most Innovative Companies
AI Deep Dive AI Chapters Transcript
People
A
AJ Hess
A
Amy Farley
J
Jens Grede
J
Josh Christensen
Y
Yasmin Ghani
Topics
Amy Farley: 本届女子世界杯在赛事规模、奖金和转播权方面都有所提升，但与男子世界杯相比仍存在差距。Andrea Brimmer等人的努力推动了女子足球的营销和转播，但仍需进一步提升转播时间和质量，以及加强运动员个人故事的讲述，以吸引更多观众。 西班牙女足国家队内部的冲突和最终的成功，也为女子足球的叙事增添了新的维度。女子足球的进步有赖于商业机会的挖掘和资本的投入，以及对球员权益的重视。 AJ Hess: 本届女子世界杯参赛队伍数量增加到32支，奖金池也大幅增加，但与男子世界杯相比仍存在显著差距。女子足球的增长得益于足球作为世界第一大运动的普及，以及企业开始关注并投资这一领域的商业机会。一些传统强队的早期出局，也为比赛增添了意外性和看点。 在营销方面，Nike等品牌的广告策略注重运动员个人故事的讲述，而一些其他广告则试图通过强调男女足球水平的平等来吸引观众。女子足球的未来发展需要解决转播时间、营销投入和球员权益等问题。

Deep Dive

Chapters
FIFA has expanded the Women's World Cup to 32 teams and increased the prize money to $110 million, but it still lags far behind the men's tournament in terms of total prize money.

Shownotes Transcript

The Women’s World Cup is coming to an end this weekend! The international soccer championship is down to its final week in which Spain and England will be facing off in the final match. Fast Company senior editor Amy Farley and staff editor AJ Hess catch us up on the drama and break down what this tournament means for pro women’s sports.

Also, SKIMS cofounder and CEO Jens Grede explains how Kim Kardashian is like the Michael Jordan of the influencer generation and why the pumpkin spice latte is so important.

And Broadway’s back, baby! Our personal fave is Spamalot.

Don’t forget to sign up for our upcoming Innovation Festival on September 18-21: https://events.fastcompany.com/innovationfestival23