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cover of episode The Hyper-Connected Consumer

The Hyper-Connected Consumer

2024/3/18
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Most Innovative Companies
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Sampath
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Sampath: 疫情改变了消费者行为和品牌定位，需要新的方法来了解消费者需求。他提出四种方法：直接与消费者沟通、数据分析、社交聆听和传统市场调研（但认为传统市场调研效果不佳）。他提到Verizon每天收集700亿个数据点，并利用社交媒体来了解消费者需求。他还提到消费者需求因年龄和地域而异，尤其在科技的使用方面。 Sampath还分享了Verizon进行消费者连接报告研究的动机和结果，包括消费者数据使用量、时间分配和人口迁移趋势等。他指出，视频、游戏和社交媒体占据了消费者大量的时间，人口迁移趋势显示美国人口向南方和西南部迁移。 最后，Sampath讨论了过度连接的问题，他认为需要用户自己设定界限，平衡线上和线下生活。他还谈到人工智能在提高客户服务效率和未来生产力提升中的作用，并表示Verizon致力于成为全球最佳人工智能应用公司。 Brendan Vaughn: 引导Sampath阐述了应对快速变化的消费者需求的策略，并就消费者行为数据、人口迁移趋势、以及元宇宙和人工智能等话题与Sampath进行了深入探讨。

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CEOs like Sampath must adapt to the rapid changes in consumer behavior post-COVID, which has scrambled traditional brand roles and customer segmentation. He emphasizes the importance of direct customer interaction, data analysis, and social listening to stay ahead.

Shownotes Transcript

Today’s CEOs can’t rely on their CMOs to tell them what’s on the minds of consumers. The modern chief executive must be fully plugged in to consumer wants and needs, which change more quickly than ever as technology evolves. Fast Company Editor-in-Chief Brendan Vaughan chatted with Verizon Consumer CEO Sowmyanarayan Sampath at the Fast Company Grill at this year's South by Southwest to discuss how the leader of Verizon’s consumer business stays on top—and how you can do the same.