We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode The unraveling of a unicorn: Why InVision failed

The unraveling of a unicorn: Why InVision failed

2024/5/1
logo of podcast Most Innovative Companies

Most Innovative Companies

AI Deep Dive AI Chapters Transcript
People
N
Nicole Gall-McElroy
P
Paul Smith
Topics
Nicole Gall-McElroy:InVision的失败主要源于其在开发InVision 7的过程中资源分配不当,导致InVision 6的改进滞后,错失了创新机会,最终被Figma超越。公司发展过快,组织结构过于分散,缺乏有效的内部协调机制也是重要因素。InVision过度关注市场营销,而忽视了产品本身的持续改进和创新,最终导致其在竞争中落后。 Paul Smith:品牌个性化和持续创新是其长期成功的关键。Paul Smith品牌通过在全球范围内保持其独特的品牌个性和设计风格,并不断地进行创新,从而在竞争激烈的时尚行业中保持领先地位。其标志性粉墙的成功案例,也体现了视觉营销的重要性。 Paul Smith: 保持品牌个性和持续创新是其长期成功的关键,并巧妙地利用其标志性粉墙提升品牌知名度。

Deep Dive

Chapters
InVision, once a prominent player in design software, announced the discontinuation of its services. The company, valued at $2 billion, struggled with innovation and competition from Figma, leading to its decline.

Shownotes Transcript

InVision) was once a prominent player in the design software space. But the company that was once valued at $2 billion announced it will be discontinuing its design-collaboration services by the end of this year. The cofounders, Clark Valberg and Ben Nadel, originally designed the software as a prototyping tool for designers but it quickly gained popularity and ultimately achieved unicorn status after raising $100 million in 2017. This was followed by another milestone when it raised $115 million, which effectively doubled its valuation.

So, what happened? How did this unicorn unravel? ‘Fast Company’ contributing writer Nicole Gull McElroy joined us to explain and discuss.

Then we chatted with legendary English fashion designer Paul Smith who has been working in the industry for more than 50 years. Aside from the clothes, he’s also heavily involved in designing the look of his stores around the world. His iconic store on L.A’.s Melrose Avenue has a bright pink wall that’s been around since the early 2000s. But since the 2010s, that wall has become an Instagram hot spot with people lining up to take photos against the hot pink backdrop. Smith explained to us how the wall—which costs about $66,000 a year to maintain—has changed brand awareness, and spoke about his long career as designer-of-choice for such stars as Daniel Day-Lewis, David Bowie, and Jony Ive.