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cover of episode What are long-shot presidential candidates talking about on podcasts?

What are long-shot presidential candidates talking about on podcasts?

2023/5/31
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Most Innovative Companies
AI Deep Dive AI Chapters Transcript
People
C
Clint Rainey
J
Jeff Raider
J
Josh Christensen
Y
Yasmin Gagné
Topics
Yasmin Gagné：探讨了播客在边缘总统候选人竞选策略中的作用，并对候选人利用播客平台进行宣传的动机和效果进行了分析。她还关注到播客这种媒体形式为候选人提供了相对自由的表达空间，以及这种空间可能带来的风险和机遇。 Clint Rainey：详细分析了Vivek Ramaswamy、Marianne Williamson和Robert F. Kennedy Jr.三位边缘总统候选人利用播客进行竞选宣传的案例。他指出，播客为这些候选人提供了一个接触特定受众、控制叙事、传播相对激进观点的平台，并与传统媒体相比，具有更强的互动性和更低的准入门槛。他认为，虽然目前难以评估播客宣传对选举结果的直接影响，但这种策略值得关注，并可能成为未来政治宣传的新趋势。 Josh Christensen：在节目中，他主要关注了社会热点话题，例如针对Target的反LGBTQ+运动，并表达了他对弱势群体的担忧。虽然他的观点与主要讨论主题有所偏离，但它也反映了当前社会政治环境的复杂性和挑战性。 Jeff Raider: 主要讨论了初创公司融资环境的变化以及Harry's公司在直接面向消费者(DTC)模式下的发展策略。他认为，当前的融资环境更加注重盈利能力和财务纪律，而Harry's公司通过垂直整合制造和多渠道销售，成功地实现了盈利和可持续发展。他还强调了品牌建设的重要性，以及在不同销售渠道保持品牌一致性的必要性。

Deep Dive

Chapters
Long-shot presidential candidates are leveraging podcasts to control their narrative and reach niche audiences, bypassing traditional media constraints. This medium allows them to push specific messages and potentially expand their following, though the impact on actual results remains uncertain.

Shownotes Transcript

The presidential race is already heating up, and aside from the usual fanfare around frontrunners like Trump and Biden, there are long-shot candidates creating space for themselves on . . . podcasts, of all places. Yaz chatted with ‘Fast Company’ contributing writer Clint Rainey to hear about his journey listening to some of these long-shot candidates on quite an array of podcasts.

Harry’s Razors is arguably one of the first companies to pioneer the direct-to-consumer model. This year, the company is celebrating 10 years. Yaz sat down with Jeff Raider, cofounder and co-CEO, to hear his thoughts on how the industry has evolved since Harry’s first started.