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cover of episode Why is the WNBA so hot right now?

Why is the WNBA so hot right now?

2024/5/15
logo of podcast Most Innovative Companies

Most Innovative Companies
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A
AJ Hess
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Josh Christensen
Y
Yasmin Gagne
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AJ Hess: WNBA的2024赛季来势汹汹，上赛季创下20年来最高收视纪录，NCAA女子锦标赛的成功也为其注入了新的活力。联盟面临着巨大的期望值，需要在投资和品牌合作方面取得显著成果。WNBA的成功与投资之间存在良性循环，品牌投资推动了收视率的提升，而收视率的提升又吸引了更多投资。WNBA的成功也离不开比赛水平的提高和媒体环境的成熟。联盟总裁凯西·恩格尔伯特注重商业基础，促进了品牌合作，并改善了球员待遇，为联盟的成功做出了巨大贡献。即将进行的媒体协议谈判将是决定联盟未来发展的重要因素。品牌对WNBA的兴趣源于其年轻、多元化的观众群体以及女性赋权的积极形象。CarMax等品牌对WNBA的投资回报率很高，促使他们持续加大投资。Candace Parker担任阿迪达斯女子篮球总裁，标志着阿迪达斯进军女子篮球市场，并可能推动其在篮球鞋市场的发展。阿迪达斯未来将与哪些WNBA球员签约，以及是否会为女性设计专属篮球鞋，将是值得关注的焦点。WNBA未来将出现更多超级球队和激烈竞争，以及更多来自年轻球星的精彩表现。 Josh Christensen: 就WNBA的成功，采访嘉宾AJ Hess从多个角度进行了深入分析，包括联盟的商业策略，品牌合作，以及球员发展等方面。她特别强调了联盟总裁凯西·恩格尔伯特的领导作用，以及WNBA在媒体和市场营销方面的成功。同时，她也指出了WNBA仍然面临的挑战，例如与NBA相比的薪资差距，以及未来媒体协议谈判的重要性。

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AJ Hess discusses the WNBA's recent surge in popularity, attributing it to improved gameplay, increased investment, and high expectations following record viewership.

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The WNBA’s 2024 season comes on the heels of a recent groundswell of interest in women’s basketball. Last year was the WNBA’s most-watched regular season in over two decades and the recently wrapped NCAA tournament has brought a new generation of fans to the sport. The women’s March Madness final averaged 18.7 million viewers, while the men’s final averaged just 14.82 million viewers. Basically, the WNBA is a hot commodity and brands are noticing. Fast Company Staff Editor AJ Hess joined us to explain how this happened and why the stakes for the WNBA are so high this season.

Then, in a bit of a role reversal, Josh played the interviewer and asked Yaz about her latest reporting on Oprah. It covered Weight Watchers, diet culture, and our favorite topic on this show, GLP-1s. The impetus for Yaz's article was a Weight Watchers event last week in New York where Oprah was speaking. Yaz explained what happened and what it means for the future of the company.