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There will be this event at the Alliance Cloud in Milan on May 20, my birthday, where Tony Boy will present his new album "Uphoria" at a listening party. The pre-order is already active, you pre-order the album and then you get the invitation.
So, in short, it's a nice marketing strategy that unites the click, so digital, to the presence from the live, to the experience. So I have to say, great marketing. So, this euphoria thing opens a new chapter for Tony Boy. A chapter that is certainly important for him because so many things happened.
on a personal level above all, so maybe the euphoria he's talking about is this one, it's just related to the fact that he may have lived a nice burst of adrenaline and life
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there would have been a change soon. Then, in short, he made two records in 2024 with many tracks, not EP, not stuff like that. The last record has a real shabby compared to the way of making recent music. Then in 2003, 2023 he also made a nice record, so practically with the singles always active. In 2025 he has already done
3 collaborations, 4 collaborations and a single. By the way, fantastic year that is going very well, also due to the fact that it is part of the project that is pushing hard. So there was a moment when Tony Boy had great hype, great push. These are the phases in which the artists, how they move, the pieces just fly.
They can do anything and I must say that he has exploited it well by making many releases and body discs. Now it's a new phase, that is, ok that the artist goes on with the catalog etc. Ok that you still have a certain certainty of sales, minimum numbers, if you do a live you know that people come to us etc.
However, it is not said that a single song like this, with a certain number of songs, will not be in the top 10 of Spotify songs, even though it has now been released.
this just to say that it is not easy and also from the graphics it seems to me that it is a project that risks being very confusing because it wants to tell that confusion so I still believe that Tony Boy now must take a step back on market logic because he has communicated a lot, he has experimented a lot and he has a very experimental style
And so, in any case, it must also be given time to concretize, that is, to bring to fruition what he is working on. But he still publishes everything, and we have seen what he does.
This is a nice thing for those who follow him and appreciate everything he does, but it's something that could turn us against him. He needs to understand how to move, but it seems that the decisions have already been made, so it's up to us to understand how this album will go and if there is actually this positive or negative evolution in some aspects.
but, in short, he is definitely ready to tell new aspects, he has made many spoilers and surely if before maybe an artist took so much time to put on a record a period, today you live faster and every emotion, every moment, however, takes and is told with enough speed, so, in short,
I'm Nicolò Mainoni and talking to a journalist in New York, I rediscovered a story that ends in London but that begins between Milan and the Vatican.
It's an Italian story that has toured the world, that unites high finance and the mafia, the church and the Freemasonry. It has a protagonist: Roberto Calvi. Listen to the full series "Il banchiere di Dio" on your favorite podcast app.