It's not an understatement to say that Jim Collins is one of the most influential business writers in modern history. Collins, however, thinks of himself more as a researcher than an author. Each of his books, which includes* Good to Great*, Built to Last, and his newest,* BE 2.0*, requires five or six years of crunching data before the writing can begin. But what's even more remarkable about Collins is his own background, and how he built a career out of making unorthodox choices.
