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cover of episode Solo|终于见到顶峰的雷军

Solo|终于见到顶峰的雷军

2025/3/3
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老talk消息

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This chapter discusses the factors contributing to the remarkable success of the SU7 Ultra and how it relates to Xiaomi's strategy and Lei Jun's leadership.
  • Lei Jun's reputation and past competition with major brands like Huawei set a high standard.
  • New energy vehicles have inherited methodologies from Xiaomi, such as the explosive product approach.
  • Xiaomi's long-standing approach to cost-effectiveness and fan engagement plays a crucial role.
  • The SU7 Ultra's success is seen as a reflection of the automotive industry's past legends like Honda and Piech.
  • Lei Jun's entrance into the automotive market has inspired clarity and recognition of Xiaomi's strengths among new energy vehicle companies.

Shownotes Transcript

如何理解SU7 Ultra现象级的成功?新势力失去了舞台中心的灯光,但是得到了一个强大的友军。过去他们常常推出技术和体验更好的产品,但是拿不下决定性的胜利,总被旧势力用冷兵器白刃战反扑丢掉阵地。SU7 Ultra的成功复刻的不是简单复制小米在手机行业的经验,更多致敬了本田宗一郎、皮耶希这样汽车行业黄金时代的“天降猛男”。所以形势会倒逼传统车企的创始人重回一线,打造属于自己的SU7 Ultra。输麻了的只有一些腐败无能的职业经理人。传统汽车行业当然有大量优秀的人,像胡铮楠和王凤英这样的孤勇者。但是如果没有强大的组织和文化,成群结队的老白兔涌入会吞噬掉新势力们健康的身体,一颗新势力的大脑加上一个旧势力的肉身,是拿不下新能源大决战的。55岁的雷军,小米汽车是他的最后一战。不要再指望他能征服属于下一代企业家的战场,只需要欣赏他未来几年在顶峰的独舞。