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The future of motivation

2025/6/13
logo of podcast The Future of Everything

The Future of Everything

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Russ Altman
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Szu-chi Huang
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Szu-chi Huang: 我认为我的研究重点在于如何维持动力。对我来说,重要的是帮助人们思考如何不仅仅在今天有动力,而是能够持续保持动力直到实现目标。这个过程可能需要几天、几个月,甚至几年。因此,跨越不同阶段维持动力是我的主要研究重点。我会强调,为了维持动力,我们需要不断改变方法,包括心态、工具和寻求的反馈。我们需要根据不同的阶段进行调整,因为没有一种工具适用于整个旅程。在朝着目标努力时,专注于目标是更好的,而在成功后,旅程心态有助于反思我们所做的事情,以及为什么这些行为和习惯对我们有价值。 Russ Altman: 我认为动机不仅仅是随机的,它可以通过动机科学来研究和分解。在追求目标时,有不同的策略来确保我们保持对目标的关注和动力,包括开始阶段、中间阶段和最后阶段。每个阶段都有不同的特点和挑战,我们需要根据不同的阶段采取不同的策略。

Deep Dive

Chapters
This chapter explores the fundamental questions of motivation science, defining motivation as the drive to bridge the gap between one's current and ideal states. It delves into the multidisciplinary nature of the field, encompassing psychology, sociology, neuroscience, and behavioral economics, and discusses its significant applications in business.
  • Motivation is the drive to close the gap between current and ideal self.
  • Motivation science is a multidisciplinary field incorporating psychology, sociology, neuroscience, and behavioral economics.
  • Understanding motivation is crucial for leaders to engage stakeholders effectively.

Shownotes Transcript

Everyone has goals — some are monumental, others modest — but every goal matters. Join guest Szu-chi Huang), an expert in sustaining enthusiasm for individuals, customers, and employees across global corporations and organizations, as she delves into the science of motivation. Discover how the gap between where you are and where you want to be is bridged by a dynamic blend of psychology, sociology, behavioral economics, neuroscience, and the latest in AI. The secret to achieving your goals? Stay adaptable. If one approach falters, switch gears to keep your drive alive, Huang tells host Russ Altman) on this episode of Stanford Engineering’s The Future of Everything podcast.

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Chapters:

(00:00:00) Introduction

Russ Altman introduces Szu-Chi Huang, professor of marketing at Stanford GSB.

(00:03:31) Studying Motivation

Szu-chi shares what led her to study motivational science

(00:04:03) Defining Motivation

Motivation as the drive to close the gap between current and ideal self.

(00:04:57) The Science of Motivation

Studying motivation through behavioral and neurological data.

(00:05:48) Why It Matters in Business

How motivation science applies to leaders, teams, and customers.

(00:06:39) Motivation Framework

The strategies needed in order to stay motivated over time.

(00:07:42) The Mindset of Motivation

The different mindsets needed throughout the stages of motivation.

(00:09:21) Motivating Kids to Choose Healthy

A Collaboration with UNICEF to study what motivates children.

(00:10:55) Gamified Coupons in Panama

A study using gamified coupons to influence children's food choices.

(00:14:26)** Loyalty Programs as Motivation**

How customer reward programs act as structured goal journeys.

(00:16:47) Progress Versus Purpose

The different incentives needed in each stage of loyalty programs.

(00:18:29) Retirement Saving Lessons

How financial institutions apply motivational science to long-term goals.

(00:21:12) Motivation in Social Context

The role of social connections in goal pursuit and sustaining motivation.

(00:26:10) Designing Apps for Motivation

How redesigning user interfaces can help users stay motivated.

(00:27:20) AI as a Motivation Coach

Using AI to personalize feedback across all stages of goal pursuit.

(00:30:09) Starting and Sustaining a Goal

Practical strategies for launching and sustaining a goal.

(00:31:57) Conclusion

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