Jordana Abraham is one-third of the founding team behind OG online humor and content brand, Betches. K + L visit their New York headquarters for this one, as Jordana walks through how a parody blog they started in college has grown into a full-blown media empire.
We talk about team dynamics and the delicate dance of dividing up business responsibilities amongst friends, and unpack the team’s shift into podcasting as a means to have deeper conversations about the world around them.
Jordana is a breath of fresh air, a reminder that, considering the many stressors around us at any given time – we shouldn’t take ourselves too seriously. We are here to laugh and to love abundantly. And sometimes that means memes.
We also talk about:
Balancing the Betches empire
Team dynamics working in a trio
The beginning of Betches
What makes a good podcast?
The meaning of a meme
Launching a product
Taking constructive feedback
The worst happy birthday text
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