EP 52: Building Authority: Adam McChesney's Value-Driven Approach
34:06 Share

Ever wondered what it takes to launch a successful membership program?

In this episode, I sit down with Adam McChesney, founder of Builders of Authority, to peel back the curtain on his journey from agency owner to mastermind leader.

Adam shares the raw, unfiltered story of his transition, including:

• The pivotal moment that sparked the creation of Builders of Authority
• His innovative approach to pricing and why he chose accessibility over exclusivity
• The challenges he faced during his initial launch and the valuable lessons learned

From Agency to Authority

Adam's path to Builders of Authority wasn't a straight line. He reveals:

• How he leveraged personal branding to grow his agency to seven figures in just 15 months
• The unexpected demand that led to the creation of his mastermind program
• His strategy for balancing multiple revenue streams while prioritizing value for members

Launch Insights: What Worked and What Didn't

With refreshing honesty, Adam discusses:

• The power of building relationships before making your offer
• Why simplicity in your sales pitch is crucial (and how he learned this the hard way)
• The importance of confidence when transitioning from free content to paid offerings

Key Takeaways for Aspiring Membership Creators

• Pricing Strategy: Adam's unconventional approach to pricing and why it works for his audience
• Community Building: How to foster a sense of belonging among members from diverse business backgrounds
• Scaling with Purpose: Adam's vision for growth that prioritizes impact over sheer numbers

The Future of Builders of Authority

Adam gives us a glimpse into what's next, including:

• Plans for expanding services to meet evolving member needs
• His approach to scaling without sacrificing quality or personal touch
• The potential for innovative "pod" systems to provide even more value to members

Whether you're considering launching your own membership program or looking to refine your existing one, Adam's insights offer a wealth of practical advice and inspiration. His journey demonstrates that with the right blend of value, authenticity, and strategic thinking, it's possible to create a thriving community that serves both your members and your business goals.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts)! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

===

Connect with Adam:

Follow Adam on Instagram: https://www.instagram.com/adamlmcchesney/)

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-mcchesney-b21b1256/)

Follow Adam on Facebook: https://www.facebook.com/adam.mcchesney.3)

Follow Adam on TikTok: https://www.tiktok.com/@adamlmcchesney)

Listen to Adam’s podcast: https://podcasts.apple.com/us/podcast/builders-of-authority/id1610240971)

Watch Adam on YouTube: https://www.youtube.com/@adamlmcchesney)

====

Connect with me here)

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk )

Join the Facebook community )

Mentioned in this episode:

Be sure to apply to be a contributor on Many Bundles!

I’ve got something exciting to share. If you’re a course creator, coach, or expert in sales, marketing, or business growth, this is your chance to be part of something truly unique! We’re talking about Many Bundles—the first-ever Ultra Bundle. Unlike anything you’ve seen before, this bundle is constantly growing and evolving, bringing in fresh contributors and reaching new audiences. It’s the ultimate way to showcase your digital product, attract leads, and connect with a massive community of business owners and entrepreneurs. If you’re ready to stand out, gain visibility, and grow your email list like never before, head over to https://manybundles.com/be-a-contributor and apply today.