EP 68: Embracing Messy Beginnings and Creating Authentic Connections with Stacey Lauren
Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Deep Dive
What is the main benefit of building a strong community according to Stacey Lauren?
The main benefit of building a strong community is that it helps individuals take action and reach their goals faster and with more ease. Being around people with shared goals helps overcome perfectionism, self-doubt, and other mental barriers.
How did Stacey Lauren's first community-building experience begin?
Stacey's first community-building experience began with a dating challenge she created for a Peloton singles over 40 group. She posted about the challenge, and 100 people joined. The challenge involved dares that encouraged participants to step out of their comfort zones, fostering a playful and connected community.
What is the 'Do The Thing Formula' that Stacey Lauren developed?
The 'Do The Thing Formula' is an acronym, 'I'm GAME,' which stands for different steps to success. Stacey developed it by interviewing people and uncovering patterns in how they overcame challenges. Each letter represents a piece of the formula, which she later tested and refined through her community.
Why does Stacey Lauren emphasize the importance of finding your true voice?
Stacey emphasizes finding your true voice because it allows you to attract the right audience and build authentic connections. When you show up authentically, you attract people who resonate with your core values, rather than a persona or mask you might be wearing.
How does Stacey Lauren help people overcome fear and anxiety when finding their voice?
Stacey helps people overcome fear and anxiety by creating a supportive community where they can take small, manageable steps outside their comfort zones. She uses challenges and dares to encourage participants to share their thoughts and experiences in a safe, private space, helping them build confidence gradually.
What is Stacey Lauren's approach to validating a product or offer before investing in funnels?
Stacey recommends using a Facebook group as a funnel to validate a product or offer. Instead of spending time and money on creating a perfect funnel, she suggests starting messy and gathering feedback from a warm audience. This approach ensures that the product is validated before investing in more complex marketing strategies.
What does Stacey Lauren think about the current trend of spammy marketing tactics?
Stacey believes that spammy marketing tactics, such as overused buzzwords and repetitive messaging, have made it harder to stand out. She advocates for a more relational and human approach to marketing, focusing on authentic connections rather than relying on automation and AI-driven strategies.
What is Stacey Lauren's advice for entrepreneurs who feel stuck in perfectionism?
Stacey advises entrepreneurs to embrace being messy and take small, consistent actions rather than waiting for everything to be perfect. She encourages starting with a 10-episode podcast or a simple challenge to experiment and validate ideas without overthinking.
How does Stacey Lauren describe the compounding effect of small, consistent actions?
Stacey describes the compounding effect as the result of taking small, consistent steps over time. When combined with the support of a community, these small actions can lead to significant breakthroughs and unexpected results, such as starting a podcast or building a new business.
What is Stacey Lauren's perspective on the role of community in the age of AI and automation?
Stacey believes that community is more important than ever in the age of AI and automation. While technology has its place, she emphasizes the need for human connection and relational marketing to stand out in a world filled with spammy and impersonal tactics.
- Importance of community in overcoming self-doubt and perfectionism
- Benefits of shared goals and collaboration
- Identifying the right communities for growth and contribution
Shownotes Transcript