We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode EP 69: Feast or Famine Is Killing Your Business—Here’s How to Fix It

EP 69: Feast or Famine Is Killing Your Business—Here’s How to Fix It

2025/1/7
logo of podcast Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Acquire- Lead Generation, Digital Marketing for Entrepreneurs

AI Deep Dive AI Insights AI Chapters Transcript
People
J
Jenny
Topics
我将分享我如何在2024年成功摆脱了困扰我多年的"饥荒与盛宴"的业务循环。这并非一蹴而就,而是我多年来持续努力,提升技能,进行个人发展,并最终在2024年找到有效策略的结果。 起初,我的业务主要依赖于线上峰会,这让我在细分市场获得了知名度和信誉。然而,这种模式的可持续性不足,因为我亲力亲为,限制了规模化发展,并且收入与工作时间紧密相关,一旦峰会结束,收入就中断。同时,单一收入来源也存在风险,例如行业变化或个人意外情况。 为了解决这个问题,我采取了以下策略:首先,我开发了两个免维护的在线课程,这为我带来了新的收入来源,并且不需要我持续投入大量时间和精力。其次,我提高了自身的知名度,积极参与各种活动,例如捆绑销售、峰会演讲和旅行,这为我带来了更多高质量的客户。第三,我开始提供部分运营和CMO服务,为七位数收入的公司提供服务,这让我接触到不同行业的客户,并获得了更大的成就感,也成为我重要的收入来源。最后,我还投资入股了一家公司,为未来发展规划了退出策略,这为我创造了更多潜在的收入来源。 在2025年,我计划继续推出新的课程,并继续拓展业务,以实现持续增长。我的多元化发展策略是在细分市场内进行的,不会超出我的能力范围。我每个季度都会规划新的业务目标和方向,逐步增加新的收入来源,而不必彻底改变我的业务。

Deep Dive

Key Insights

Why is relying on a single revenue stream risky for long-term business growth?

Relying on a single revenue stream is risky because it leaves the business vulnerable to market changes, client pipeline fluctuations, or personal circumstances (e.g., illness). Diversification ensures stability and scalability, allowing the business to thrive even if one income source dries up.

What steps did the speaker take to diversify her business revenue streams?

The speaker diversified by creating hands-free courses (Summits Made Simple), increasing visibility through bundles and speaking engagements, offering fractional operations and CMO services, and taking an ownership stake in a company. These steps allowed her to expand her client base and create multiple income sources.

How did increasing visibility through travel and speaking engagements benefit the speaker's business?

Increased visibility through travel and speaking engagements led to new client acquisitions. For example, trips to Orlando and Washington resulted in retainer clients and other business opportunities, helping her grow her network and revenue.

What is the significance of offering fractional operations and CMO services?

Offering fractional operations and CMO services allowed the speaker to work with high-revenue companies (5-35 employees making $5-35 million annually) in diverse industries like law and healthcare. This expanded her expertise, provided consistent income, and reignited her passion for business.

What strategic move did the speaker make to plan for long-term financial growth?

The speaker took an ownership stake in a company being built to be sold in the future. This exit strategy aims to provide a significant payout and diversify her revenue streams, ensuring financial stability beyond her primary business operations.

What is the speaker's approach to quarterly planning for business growth?

The speaker plans to add a new offer or opportunity every quarter. For example, in Q1 2025, she will launch a new course for Many Bundles, and in Q2, she aims to add another fractional client. This structured approach ensures steady growth without overwhelming her or her team.

What lessons did the speaker learn about personal development and business growth?

The speaker emphasized that personal development is critical for scaling a business. She highlighted that her journey was not linear, involving challenges like burnout, personal loss, and anxiety. Overcoming these hurdles required upskilling, self-reflection, and strategic planning.

Chapters
This chapter details the speaker's 13-year journey as a business owner, highlighting the challenges of the feast-or-famine cycle and the personal development needed to overcome them. It sets the stage for the discussion on diversifying revenue streams and achieving sustainable growth.
  • 13 years in business
  • challenges of feast-or-famine cycle
  • personal development as a key factor
  • reliance on one revenue stream

Shownotes Transcript

Are you trapped in the feast or famine cycle, wondering how to create consistent income in your business?

If you’ve ever felt stuck in the endless loop of feast or famine in your business, you’re not alone. In this episode, I’m sharing my journey of finally breaking free from that rollercoaster ride. I’ll take you behind the scenes of how I went from running a one-off summit business to building multiple revenue streams that fuel sustainable growth. Whether you’re launching your first course, offering services, or pivoting your business, this episode is packed with actionable strategies to help you diversify and grow in 2025.

On This Week’s Episode, We Discuss:

  • Breaking the Feast or Famine Cycle: Why relying on a single revenue stream can stall growth—and what to do instead.
  • Diversifying for Long-Term Success: How I added new income streams to create a more stable and scalable business model.
  • The Power of Visibility: How participating in bundles, summits, and speaking engagements expanded my network and brought in high-quality clients.
  • Branching Into New Roles: My transition to offering fractional operations and CMO services, and why it’s been a game-changer.
  • Owning Your Future: The decision to take an ownership stake in a company and the strategic thinking behind building a sellable asset.
  • Planning for 2025: My step-by-step approach to setting quarterly goals and rolling out new offers without overwhelming myself—or my team.
  • Lessons in Timing and Personal Growth: Why success isn’t always linear and how personal development plays a critical role in scaling.
  • Strategic Planning for Revenue Diversification: Practical tips for entrepreneurs to identify opportunities and reduce over-reliance on any one stream of income.

===

Don't Forget to Follow and Review:

Loving the Acquire podcast?

Make sure to follow and leave a review on Apple Podcasts)! Your reviews help me reach and help more entrepreneurs like you. Head over to Apple Podcasts, rate us with five stars, and share your favorite moment from today’s episode!

====

Connect with me here)

Want to grow your email list or launch your next product to a ready list of leads? Let’s talk )

Join the Facebook community )