EP 70: The Authentic Path to LinkedIn Success with Dee Boswell-Buck
Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Deep Dive
Why is LinkedIn Live beneficial for building connections and visibility?
LinkedIn Live allows users to host live shows, which helps in creating personal connections and getting noticed by the target audience. It enables people to see the person behind the brand, hear them speak, and establish expertise. Additionally, LinkedIn Live allows inviting up to 1,000 people, and when attendees hit the 'attend' button, their connections are also notified, increasing visibility and engagement.
What are the key elements of an optimized LinkedIn profile?
An optimized LinkedIn profile includes an updated profile picture, a professional banner with a tagline or business information, a compelling headline that hooks people in, and a detailed 'About' section that highlights how you help others, your zone of genius, and any media or podcast appearances. Using keywords in the 'About' section is crucial for search engine optimization, as LinkedIn is a powerful search engine for professional services.
How can LinkedIn DMs be used effectively for business growth?
LinkedIn DMs should be used authentically and with intention. When sending connection requests, personalize the message and explain why you want to connect. After the connection is accepted, send a simple thank-you message to start building a relationship. Avoid generic scripts like 'What do you do?' and instead, ask meaningful questions about their business. Authentic engagement fosters trust and can lead to valuable business opportunities.
What are the benefits of using video content on LinkedIn?
Video content on LinkedIn is a game-changer for showcasing expertise and fostering engagement. It allows users to show up consistently, build trust, and stand out as an expert. With only 1% of LinkedIn users sharing content and even fewer using video, leveraging video can significantly increase visibility and help users connect with their audience on a deeper level.
How does LinkedIn's pace of introducing new features compare to other platforms?
LinkedIn introduces new features at a slower pace compared to platforms like TikTok or Instagram. This slower rollout helps reduce overwhelm and allows users to adapt gradually. LinkedIn also quickly removes features that don't work well, ensuring a more streamlined user experience.
What is the importance of engaging with content on LinkedIn?
Engaging with content on LinkedIn is crucial because the platform rewards active users. Engaging before and after posting content boosts visibility, as LinkedIn's algorithm promotes content that receives interactions. Additionally, when you engage with someone else's content, their connections are notified, which can drive more traffic to your profile and content.
Why is LinkedIn no longer just a platform for job seekers?
LinkedIn has evolved beyond being a platform for job seekers. It is now a powerful tool for entrepreneurs and businesses to build thought leadership, network authentically, and grow organically. The platform allows users to share their expertise, connect with like-minded professionals, and leverage features like LinkedIn Live and newsletters to amplify their reach and visibility.
What are the advantages of using LinkedIn newsletters?
LinkedIn newsletters allow users to share valuable content regularly and leverage SEO by adding meta descriptions and titles. They help in educating the audience, answering burning questions, and staying top of mind. Newsletters also provide an opportunity to reach a wider audience, as LinkedIn content often appears in Google search results.
Shownotes Transcript
感觉 LinkedIn 只是一个让你努力付诸东流的平台吗？再想想。在本期节目中，我邀请到了 LinkedIn 专家和社交媒体策略师 Denise Boswell Buck，她帮助女性领导的企业实现 LinkedIn 营销目标。我们将深入探讨 LinkedIn 的方方面面，从打造引人注目的个人资料到举办直播节目以建立联系并提升你的知名度。无论你是 LinkedIn 新手还是经验丰富的专业人士，本期节目都将帮助你充分利用 LinkedIn 的巨大潜力，实现增长、建立联系和品牌建设。本周节目讨论内容：利用 LinkedIn 直播建立联系和提升知名度：Denise 将详细介绍如何举办 LinkedIn 直播节目来建立个人联系，并让你被目标受众注意到。将你的营销策略与业务目标相结合：了解如何将你的 LinkedIn 努力与你的业务目标同步，从而获得更专注、更可衡量的结果。视频在 LinkedIn 上的秘密力量：了解为什么 LinkedIn 上的视频内容对于展示你的专业知识和促进互动至关重要。打造一个长期有效的个人资料：Denise 将分享如何优化你的 LinkedIn 个人资料——想想具有吸引力的标题和引人入胜的“关于”部分。真实的互动推动增长：放弃垃圾连接请求，了解如何通过真实、有意义的互动来迅速提升你的知名度。像专业人士一样使用 LinkedIn 的功能：从时事通讯到搜索引擎优化，我们将探索 LinkedIn 中提升你发现度的隐藏工具。像人一样建立人脉（而不是像机器人一样）：个性化的连接请求和真实的沟通对于建立牢固的专业关系是不可或缺的。将 LinkedIn 私信转化为合同：Denise 将分享一个强大的故事，讲述一个 LinkedIn 联系如何转化为改变游戏规则的商业机会。为什么 LinkedIn 不再仅仅是求职者的工具：我们将打破 LinkedIn 只用于简历和招聘人员的这种神话。这个平台是你进行有机增长和思想领导力的秘密武器。===不要忘记关注和评价：喜欢 Acquire 播客吗？请务必在 Apple Podcasts 上关注并留下评价！你的评价可以帮助我接触并帮助更多像你一样的企业家。前往 Apple Podcasts，给我们五星好评，并分享你今天节目中最喜欢的部分！===联系 Dee：在 Facebook 上关注 Dee：https://www.facebook.com/DeeBoswellBuck/在 Instagram 上关注 Dee：https://www.instagram.com/deeboswell_buck在 Linkedin 上联系 Dee：https://www.linkedin.com/in/dee-boswell-buck/在 YouTube 上观看 Dee：https://www.youtube.com/@deebusiness查看 Dee 的网站：https://www.deeboswellbuck.com/====在这里联系我想要发展你的邮件列表或向准备好的潜在客户列表发布你的下一个产品吗？让我们谈谈加入 Facebook 社区 </context>
而且你在上面也很活跃。所以，而且反应也很快，这很好。太棒了。好吧，我们会把链接放在节目说明中，这样大家都能找到你。既然你已经被确认了，这让我不想被确认，因为我的ID会让每个人都叫我詹妮弗。那不行。对不起。不行。
是的，我大约一个月前就要更新了。然后就像，我真的很想得到验证。我就这么做了。是的，我完全明白你的意思。我只是无法忍受詹妮弗这件事。那不会……是的，这不会让我感觉很好。不管怎么说，我真的很感激你来到这里。非常感谢你。我迫不及待地想和你们一起吃午饭。所以我们会让它发生。当这一集播出的时候，是你的生日月。所以生日快乐。
天，嗯，让我们很快再做一次，我只是很感激你来到我的空间，我能够和你联系，所以非常感谢你，再次感谢你邀请我参加节目，谢谢，当然，哦，你叫我詹妮弗，你是詹妮弗，我以为你是故意的，只是为了让我，你知道的，我以为这是一个圈套，不，没关系，没关系
非常感谢。好了，大家，如果你正在收听播客，并且你喜欢这次谈话，请前往节目说明，在LinkedIn上与Dee联系。她是Denise Boswell，在其他地方她是Dee Boswell Buck。所以去看看她吧。她很棒。如果你喜欢这个节目，请确保点赞、订阅、评论、留下评论。让我知道你的想法。我也很想和你联系。所以在我的社交媒体上找到我，让我知道你听过这一集。非常感谢。我们很快再聊。保重。