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cover of episode EP 77: The Smartest Marketing Moves to Make When Sales Are Slow

EP 77: The Smartest Marketing Moves to Make When Sales Are Slow

2025/3/4
logo of podcast Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Acquire- Lead Generation, Digital Marketing for Entrepreneurs

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Jenny Wright
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我将分享在销售低迷时可以采取的最明智的策略,这些策略适用于各种市场环境和业务类型。 首先,不要恐慌。恐慌会导致错误的决策,例如盲目降价或投资不合适的软件。 其次,分析销售低迷的原因。这可能与经济环境、客户行为变化、产品过时或营销策略失效有关。 第三,优化现有资源。这包括更新产品、改进销售漏斗、优化广告创意、改进文案和提升内容相关性。 第四,重新吸引现有客户。这可以通过提供限时VIP优惠、个性化服务或重新利用现有内容来实现。 第五,利用有机营销策略。这包括寻求播客访谈、LinkedIn合作、峰会演讲和捆绑销售等机会。 第六,创造适当的紧迫感。这可以通过提供独家奖励或限时优惠来实现,而不是使用虚假的稀缺性策略。 最后,保持积极的心态和持续的行动。即使销售低迷,也不要停止营销,持续地与客户互动,优化现有策略,并不断学习和适应市场变化。

Deep Dive

Chapters
This chapter explores common reasons for sales slowdowns, emphasizing that it's rarely solely due to the economy. It encourages analyzing data, such as funnel metrics and sales figures, to pinpoint the exact issues hindering sales growth. The importance of adapting to market and audience changes is highlighted.
  • Sales slumps are normal, and panic is not the solution.
  • Analyze funnel metrics to identify drop-off points.
  • Adapt products and messaging to remain relevant to market changes.
  • Outdated offerings and irrelevant messaging can lead to decreased sales.

Shownotes Transcript

How can you re-engage past leads without sounding desperate or spammy?

Ever feel like your sales are stuck in quicksand? One month you’re soaring, and the next, it’s crickets. Before you start slashing prices or throwing money at ads that might work, let’s talk strategy.

In this solo episode, I’m diving deep into what actually works when sales slow down—and trust me, it’s not just “hustle harder” advice. I’ll walk you through proven, strategic moves to turn things around, even in an unpredictable economy.

I’ve been in the trenches, I’ve made the panic-driven mistakes, and I’ve also figured out exactly what works when sales take a dip. Whether you're facing a slow month or just want to be prepared for the inevitable ebbs and flows of business, this episode is packed with real, actionable strategies that can help you stay profitable, visible, and thriving—without resorting to desperate moves.

On This Week’s Episode, We Cover:

  • **Why Sales Slow Down (and How to Diagnose the Problem) - **Don’t just react—analyze. I’ll help you pinpoint what’s actually causing the slowdown so you can fix the real issue instead of guessing.
  • **Avoiding the Panic Button: What NOT to Do When Sales Drop - **Learn why knee-jerk reactions (like slashing prices or overhauling your entire business) can do more harm than good—and what to do instead.
  • **Optimizing What You Already Have: Quick Wins from Your Existing Offers - **Before you create something new, look at what’s working—and how you can tweak it for better conversions.
  • **The Power of Re-Engaging Warm Leads (Hint: The Money Is in the Follow-Up!) - **Think your audience isn’t buying? Chances are, they just need the right nudge. I’ll show you how to reconnect and convert past leads.
  • **Content Refresh: Why Your Old Posts, Emails, and Sales Pages Could Be Costing You Sales - **Don’t reinvent the wheel—optimize it. Let’s talk about updating your messaging to reflect what your audience actually needs right now.
  • **Organic Strategies That Drive Sales Without Big Ad Budgets - **From strategic collaborations to leveraging your podcast, summits, and guest interviews, I’ll break down how to stay visible without spending a dime.
  • Creating Urgency (The Right Way!) Without Feeling Salesy
  • No fake scarcity, no cringe tactics—just genuine, high-value incentives that move people to take action.

If your sales have slowed down (or you just want to be prepared for when they do), this episode is your roadmap to keeping momentum, driving revenue, and staying in the game—without the stress.

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