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cover of episode EP 85: Is Organic Marketing Dead? Here’s What’s Replacing It (and How You Can Still Win)

EP 85: Is Organic Marketing Dead? Here’s What’s Replacing It (and How You Can Still Win)

2025/4/29
logo of podcast Acquire- Lead Generation, Digital Marketing for Entrepreneurs

Acquire- Lead Generation, Digital Marketing for Entrepreneurs

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我观察到,现在有效的有机营销方式和过去不同,过去那种仅仅为了发帖而发帖的懒惰方式已经失效。 我们需要更智能、更分层的策略,而不是简单的‘发布祈祷’。没有计划和策略的社交媒体发帖如同赌博,成功概率很低。 Instagram和Facebook的有机触达率大幅下降,社交媒体平台为了盈利,会逐渐减少有机触达率,鼓励付费推广。 社交媒体平台更青睐高互动率的内容,建立联系比发布更多内容更重要。利用他人的受众群体仍然是有效的营销方式,信任背书能显著提升转化率。 扩大邮件列表主要有两种方式:努力争取和付费购买。参与线上峰会和产品套装比持续发布社交媒体内容更能快速扩大邮件列表。与合适的合作伙伴合作,比单独发布有机内容能获得更多高质量潜在客户。 小型、精心策划的社群比大型公共平台更有效,人们渴望亲密关系和互动,而非单向的广播式信息。 付费广告可以作为有机营销的辅助策略,而非替代策略,精准的付费广告投放能带来高转化率和高回报。 未来有机营销的关键在于品牌建设而非单纯的客户获取,建立信任是最好的营销资产。成功的有机营销需要关注人际关系、合作和战略性触点,以及构建生态系统,而非单向传播。

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Wondering why your organic reach has plummeted even when your content is 🔥? Let’s break down what’s really going on.

In this episode, I’m tackling the big question head-on: **Is Organic Marketing Dead? **(Short answer? Not exactly. Long answer? You’re gonna want to hear this.)

I’m pulling back the curtain on what’s really happening with organic reach in 2025, why the “post and pray” method isn’t cutting it, and what’s actually working now for smart, sustainable list building and lead generation.

From jaw-dropping stats on declining reach to honest insights from private convos with AI experts and high-converting copywriters, I’m sharing the shifts you have to make if you want to stay relevant (and profitable).

This episode is packed with practical strategies to help you future-proof your marketing without burning out—or blowing your budget on ads that don’t convert.

On This Week’s Episode, We Discuss:

  • The Real Talk About Organic Marketing: Why what worked in 2018 isn't cutting it anymore (and what the data says about it).
  • Why Lazy Posting = Playing the Marketing Lottery: And how to actually show up strategically.
  • The “Borrowed Authority” Method: How summits, bundles, and collabs can shortcut your trust-building (and convert faster than cold social media posts).
  • Engagement > Exposure: Why it’s not about how many followers you have—it’s about how many conversations you’re starting.
  • The Rise of Micro-Communities: Why smaller, curated spaces are outperforming massive public audiences.
  • Smart Paid Support: How to boost your organic efforts (without needing a $20K ad budget).
  • Real Stats from Real Launches: A peek behind the curtain at recent summits and campaigns.
  • How to Future-Proof Your List Building: Building ecosystems that nurture at every step (not just one-off launches).
  • Paid vs Organic: How to Combine for Maximum Impact: The new marketing mix that actually works for sustainable scaling.
  • Jennie’s Action Plan for 2025 & Beyond: Practical, no-fluff next steps to adapt and win in the new marketing landscape.

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